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市場調查報告書

1-10週的消費者群體之間的COVID-19鎖定關鍵差異:消費者調查注意事項

Key Differences Across Consumer Groups during COVID-19 Lockdown for weeks 1-10 (Consumer Survey Insights)

出版商 GlobalData 商品編碼 948212
出版日期 內容資訊 英文 23 Pages
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1-10週的消費者群體之間的COVID-19鎖定關鍵差異:消費者調查注意事項 Key Differences Across Consumer Groups during COVID-19 Lockdown for weeks 1-10 (Consumer Survey Insights)
出版日期: 2020年06月23日內容資訊: 英文 23 Pages
簡介

本報告追蹤2020年3月25日在全球11個國家/地區由新的冠狀病毒傳染病(COVID-19)大流行引起的消費者情緒,生活方式,態度和行為的變化。根據公司每週進行的消費者趨勢調查獲得的數據,突出顯示了技術使用,產品購買行為以及消費者對健康的態度方面的差異,並且人們對大流行病的關注程度是代代相傳的。它揭示了人們對大流行病的關注程度因可支配收入而異。

調查範圍

  • 封鎖措施正在鼓勵消費者採用IT和在線購物,並以不同尋常的價格購買某些產品。
  • 健康認知代代相傳,年輕一代對品牌提供的健康信息更感興趣。
  • 品牌方應進一步促進網絡購物的普及,向不同年齡段的消費者提供產品,並在提供健康建議時以年輕一代為目標。

購買理由

  • 瞭解推動COVID-19大流行中新服務傳播的創新運動,品牌活動以及消費者趨勢和態度。
  • 通過獲取行業內外的見解,可以對快速變化的消費品行業有更廣泛的瞭解。
  • 通過訪問將有助於將來製定策略的調查結果,將能夠直接為決策做出貢獻,並獲得信息以幫助開發新產品。

內容

第1章消費群體之間的主要差異:1-10週

  • 簡介
  • 技術
  • 產品購買
  • 健康
  • 主要發現

第2章調查

目錄
Product Code: CSCV2019SR

This report is part of the GlobalData COVID-19 Survey Insights series, which tracks changes in consumer sentiment, lifestyles, attitudes, and behaviors stemming from the global coronavirus outbreak. The consumer insight offered throughout the report is drawn from GlobalData's Coronavirus (COVID-19) Tracker Consumer Survey, a weekly survey that was carried out in 11 countries starting from March 25 2020.

This report focuses on demographic differences across consumers' use of technology, their product purchasing behavior, and their attitudes towards health during the coronavirus pandemic. The levels of concern about the global outbreak also differ across generations and across people of various disposable incomes.

Scope

  • Lockdown measures are encouraging certain consumers to embrace technology and online shopping, and to buy certain products at different price ranges than usual.
  • Health is also perceived differently by different generations, with younger people being more interested in health tips from brands.
  • Brands should embrace online shopping more, cater their products to various age groups, and target younger generations when providing wellness advice.

Reasons to Buy

  • Understand the relevant consumer trends and attitudes that can drive and support innovation, brand activity, or emerging services throughout the COVID-19 outbreak.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct decision-making and inform new product development.

Table of Contents

1. Key Differences across Consumer Groups - Weeks 1-10

  • Introduction
  • Technology
  • Products purchasing
  • Health
  • Take-Outs

2. About the Survey