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市場調查報告書

COVID-19封鎖中的消費群組主要的不同點:1∼5週 (消費者調查的考察)

Key Differences Across Consumer Groups during COVID-19 Lockdown for weeks 1-5 (Consumer Survey Insights)

出版商 GlobalData 商品編碼 948210
出版日期 內容資訊 英文 19 Pages
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COVID-19封鎖中的消費群組主要的不同點:1∼5週 (消費者調查的考察) Key Differences Across Consumer Groups during COVID-19 Lockdown for weeks 1-5 (Consumer Survey Insights)
出版日期: 2020年05月04日內容資訊: 英文 19 Pages
簡介

本報告是GlobalData的 "COVID-19 Consumer Insight" 系列的一部分。追蹤調查全球COVID-19爆發疫情下消費者心理、生活方式、想法、行動的變化。

本報告提供消費群組主要的不同點調查分析,COVID-19大流行中的消費者心理、購買促進因素、消費行動、社群媒體行動為焦點之系統性資訊。

目錄

第1章 消費群組主要的不同點:1∼5週

  • 簡介
  • 消費者心理
  • 購買要素
  • 消費行動
  • 線上
  • 消費者的不信任
  • 封鎖階段
  • 外帶

第2章 關於調查

目錄
Product Code: CSCV2009SR

This report is part of the GlobalData COVID-19 Survey Insights series, which tracks changes in consumer sentiment, lifestyles, attitudes, and behaviors stemming from the global coronavirus outbreak. The consumer insight offered throughout the report is drawn from GlobalData's Coronavirus (COVID-19) Tracker Consumer Survey, a weekly survey that was carried out in 11 countries starting from March 25 2020.

This report is about key differences across consumer groups and focuses on regional differences across consumer sentiments, purchasing drivers, and shopping and social media behaviors during the global pandemic. Consumers are responding to the lockdown and COVID-19 differently, depending on which country, region, and lockdown stage they find themselves in.

Scope

  • Regional differences in consumer concerns, purchasing priorities, and distrust of packaging or unfamiliar brands are linked to what stage of lockdown consumers are in.
  • Safety, affordability, and health are the top three global factors on purchasing choices since the outbreak of COVID-19.
  • Positive responses to brand activities are tightly linked with time spent browsing social media.
  • While alcohol is being struck off of around 14% of consumers' shopping lists, it is being sought out more than usual by some.

Reasons to Buy

  • Understand the relevant consumer trends and attitudes that can drive and support innovation, brand activity, or emerging services throughout the COVID-19 outbreak.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct decision-making and inform new product development.

Table of Contents

1. Key Differences across Consumer Groups- Week 1-5

  • Introduction
  • Consumer sentiment
  • Purchasing factors
  • Shopping behavior
  • Online
  • Consumer distrust
  • Lockdown stages
  • Take-Outs

2. About the Survey