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市場調查報告書

消費者調查研究COVID-19鎖定產品的選擇和1-10週的偏好

Product Choices and Preferences during COVID-19 Lockdown for weeks 1-10 (Consumer Survey Insights)

出版商 GlobalData 商品編碼 948206
出版日期 內容資訊 英文 25 Pages
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消費者調查研究COVID-19鎖定產品的選擇和1-10週的偏好 Product Choices and Preferences during COVID-19 Lockdown for weeks 1-10 (Consumer Survey Insights)
出版日期: 2020年06月23日內容資訊: 英文 25 Pages
簡介

本報告追蹤2020年3月25日在全球11個國家/地區由新的冠狀病毒傳染病(COVID-19)大流行引起的消費者情緒,生活方式,態度和行為的變化。根據從飲料,乳製品,個人護理,食品和家用產品跨類別進行的每週消費者趨勢調查獲得的數據,分析消費產品選擇的變化。確定哪些產品確定需要,哪些產品確定為不需要。

調查範圍

  • 焦慮越多,需要分散注意力的可能性越高。
  • 習慣性飲用的飲料仍在大量購買,但十分之一的消費者已停止購買酒精飲料。
  • 次要的美容產品越來越受歡迎,使人感到舒適和豪華。
  • 巧克力,糖果和冰淇淋在不斷增加,這表明人們對舒適體驗的需求不斷增長。

購買理由

  • 瞭解推動COVID-19大流行中新服務傳播的創新運動,品牌活動以及消費者趨勢和態度。
  • 通過獲取行業內外的見解,您可以對快速變化的消費品行業有更廣泛的瞭解。
  • 通過訪問將有助於您將來製定策略的調查結果,將能夠直接為決策做出貢獻,並獲得信息以幫助開發新產品。

內容

第1章產品選擇和偏好:1-10週

  • 簡介
  • 飲料
  • 乳製品
  • 個人護理
  • 雜貨以外
  • 雜貨
  • 家庭用品/日常用品以外的物品
  • 預算限制
  • 主要發現

第2章調查

目錄
Product Code: CSCV2017SR

This report is part of the GlobalData COVID-19 Consumer Insight series, which tracks changes in consumer sentiment, lifestyles, attitudes, and behaviors stemming from the global coronavirus outbreak. The consumer insight offered throughout the report is drawn from GlobalData's Coronavirus (COVID-19) Tracker Consumer Survey, a weekly survey that was carried out in 11 countries starting from March 25 2020.

This report focuses on how consumers product choices have changed across the 10 weeks covered by the COVID-19 consumer tracker. The focus of consumer purchasing choices has shifted across the weeks, as an interest in more indulgent products is growing. These are being used as coping mechanisms by consumers as a way to distract or fill time. This report investigates what products are considered a necessity or non-essential across the following categories: beverages, dairy products, personal care, food and household products.

Scope

  • The more worried someone is, the more likely they are to crave distraction.
  • Habit-based drinks are still being bought in large volumes but more than 1 in 10 consumers have stopped buying alcohol.
  • The popularity of inessential beauty products with a feel-good, luxury angle has risen.
  • Chocolate and confectionery and Ice cream are on an upward trajectory, illustrating consumers' growing need for comforting indulgences.

Reasons to Buy

  • Understand the relevant consumer trends and attitudes that can drive and support innovation, brand activity, or emerging services throughout the COVID-19 outbreak.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct decision-making and inform new product development.

Table of Contents

1. Product Choices and Preferences - Weeks 1-10

  • Introduction
  • Beverages
  • Dairy
  • Personal Care
  • Non-Pantry
  • Pantry
  • Household/Non-FMCG
  • Budget constraints
  • Take-outs

2. About the Survey