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市場調查報告書

COVID-19鎖定期間(1-10週)內產品選擇的促銷趨勢:考慮消費者調查

Trends Driving Product Choices during COVID-19 Lockdown for weeks 1-10 (Consumer Survey Insights)

出版商 GlobalData 商品編碼 948205
出版日期 內容資訊 英文 18 Pages
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COVID-19鎖定期間(1-10週)內產品選擇的促銷趨勢:考慮消費者調查 Trends Driving Product Choices during COVID-19 Lockdown for weeks 1-10 (Consumer Survey Insights)
出版日期: 2020年06月23日內容資訊: 英文 18 Pages
簡介

由於與COVID-19感染的傳播相關的經濟不確定性和焦慮,消費者在購物時的優先級正在迅速變化。隨著病毒的繼續傳播,社交距離,隔離和檢疫措施也隨著時間而改變,在過去10周中,每種大趨勢對購物行為的影響都發生了重大變化。

本報告分析了由於新型冠狀病毒感染(COVID-19)和八種類型的冠狀病毒感染而在禁售後的前10週內,消費者產品選擇標準,態度和趨勢如何變化。我們使用觀點(大趨勢)調查變化的方向和幅度,並考慮行業利益相關者未來應採取的行動。

分析概述

  • 易受傷害的消費者受到"健康大趨勢的影響超過平均水平。
  • 嘗試不同食譜和菜餚的消費者在"感覺和愉悅"大趨勢中的影響高於平均水平。
  • 在感染傳播過程中花費更多時間在社交媒體上的消費者受到"智能互聯"大趨勢的影響超過平均水平。

內容

第1章促進產品選擇的趨勢:第1周到第10週

  • 簡介
  • 促進產品選擇的趨勢
  • 結論

第2章關於此調查

目錄
Product Code: CSCV2021SR

"COVID-19 Consumer Survey Insights: Trends Driving Product Choices - Weeks 1-10" explores to what extent product choices are influenced by GlobalData's eight mega-trends, and how consumer attitudes have changed during this ten week period.

Consumer priorities when shopping are rapidly changing amid economic uncertainty and anxiety about COVID-19 contamination. As the virus has unfolded, social distancing, quarantine, and isolation measures have altered numerous times, subsequently affecting the level of influence each mega-trend has had on shopping activity throughout the ten-week period.

Scope

  • Vulnerable consumers are more likely than average to be influenced by the Health & Wellness mega-trend.
  • Consumers who have been experimenting with recipes and cuisines are more likely than average to be influenced by the Sensory & Indulgence mega-trend.
  • Consumers who have spent more time on social media during the pandemic are more likely than average to be influenced by the Smart & Connected mega-trend.

Reasons to Buy

  • Understand the relevant consumer trends and attitudes that can drive and support innovation, brand activity, or emerging services throughout the COVID-19 outbreak.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct decision-making and inform new product development.

Table of Contents

1. Trends Driving Product Choices- Weeks 1-10

  • Introduction
  • Trends Driving Product Choices
  • Take-Outs

2. About the Survey