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市場調查報告書

COVID-19鎖定1-3週外用餐和家庭用餐趨勢:消費者調查研究

Trends in Eating Out and Home Cooking during COVID-19 Lockdown for weeks 1-3 (Consumer Survey Insights)

出版商 GlobalData 商品編碼 948201
出版日期 內容資訊 英文 20 Pages
訂單完成後即時交付
價格
COVID-19鎖定1-3週外用餐和家庭用餐趨勢:消費者調查研究 Trends in Eating Out and Home Cooking during COVID-19 Lockdown for weeks 1-3 (Consumer Survey Insights)
出版日期: 2020年04月21日內容資訊: 英文 20 Pages
簡介

本報告追蹤2020年3月25日在全球11個國家/地區由新的冠狀病毒傳染病(COVID-19)大流行引起的消費者情緒,生活方式,態度和行為的變化。根據政府每週進行的消費者趨勢調查獲得的數據,消費者對在家中就餐和封鎖時做飯,下達食物訂單以及政府實施的鎖定的態度。這說明了在選擇飲食場所時將如何反映這些措施。

調查範圍

  • 消費者在家裡做飯比以往任何時候都多。
  • 由於封鎖,很少外出就餐。
  • 許多消費者正在嘗試新的菜餚和食譜。

購買理由

  • COVID-19對大流行期間推動新服務的創新運動,品牌活動以及消費者趨勢和態度有更好的瞭解。
  • 通過獲取行業內外的見解,可以對快速變化的消費品行業有更廣泛的瞭解。
  • 通過訪問將有助於將來製定策略的調查結果,將能夠直接為決策做出貢獻,並獲得信息以幫助開發新產品。

內容

第1章餐飲和家庭烹飪趨勢:1-3週

  • 簡介
  • 外出就餐
  • 在家
  • 外賣

第2章調查

目錄
Product Code: CSCV2003SR

This report is part of the GlobalData COVID-19 Consumer Insight series, which tracks changes in consumer sentiment, lifestyles, attitudes, and behaviors stemming from the global coronavirus outbreak. The consumer insight offered throughout the report is drawn from GlobalData's Coronavirus (COVID-19) Tracker Consumer Survey, a weekly survey that was carried out in 11 countries starting from March 25 2020.

This report focuses on consumers' attitudes towards eating out versus cooking at home or ordering food deliveries during the COVID-19 pandemic, and how this is reflected in their choices of eating locations in the wake of lockdown measures being implemented by governments.

Scope

  • Consumers are cooking more than before.
  • Due to quarantine, consumers are not eating out.
  • Consumers are experimenting with new cuisines and recipes.

Reasons to Buy

  • Understand the relevant consumer trends and attitudes that can drive and support innovation, brand activity, or emerging services throughout the COVID-19 outbreak.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct decision-making and inform new product development.

Table of Contents

1. Trends in Eating Out & Home Cooking Weeks 1-3

  • Introduction
  • Out of home
  • At home
  • Take-outs

2. About the Survey