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市場調查報告書

鹹味零食印度市場:主要成長機會

Savory Snacks in India: Top Growth Opportunities

出版商 GlobalData 商品編碼 941434
出版日期 內容資訊 英文 92 Pages
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鹹味零食印度市場:主要成長機會 Savory Snacks in India: Top Growth Opportunities
出版日期: 2020年03月24日內容資訊: 英文 92 Pages
簡介

本報告研究印度鹹味零食市場,系統性彙整市場數據、按人口統計的消費模式和類別、推動消費的主要消費者趨勢等情報。

第1章 鹹味零食主要成長市場介紹

  • 前10大全球成長機會得分
  • 全球主要問題
  • 全球策略問題評估
  • 策略課題地圖
  • 全球部門的預測未來問題
  • 獎勵與風險評估
  • 市場機會得分-概要
  • 消費支出趨勢-同行比較
  • 政治、經濟、社會、技術:分析
  • 成長推動和阻礙因素
  • 成長的獎勵與機會
  • 市場概要

第2章 市場考察-確認投入機會

  • 市場成長:按類別
  • 市場規模 (金額) 成長
  • 市場規模 (數量) 成長
  • 優質化水準:按類別
  • 類別分析:推動變化的主要因素

第3章 零售和流通考察:主要管道和零售商

  • 鹹味零食零售管道占比
  • 主要零售管道趨勢
  • 市場進入途徑
  • 部門變化的推動因素

第4章 企業和品牌考察:競爭情勢

  • 類別細分化
  • 企業和品牌強項
  • 自有品牌的滲透
  • 鹹味零食主要商標所有者占比
  • 國際和國內商標所有者分析
  • 企業和品牌強項:摘要

第5章 消費者考察:5W (誰、什麼、何時、何地、理由)

  • 策略課題地圖
  • 主要消費者推動因素
  • 主要消費者趨勢
  • 消費者團體
  • 健康和保健主要趨勢
  • 健康和保健要求的滲透:按類別
  • 消費者趨勢摘要

第6章 產品和包裝考察

  • 主要產品考察
  • 趨勢和策略問題:其他值得關注的產品趨勢
  • 主要產品創新案例研討
  • 主要包裝考察
  • 趨勢和策略問題
  • 產品發佈關鍵重點

第7章 空白和創新機會:投入領域

  • 目標成長領域
  • 部門機會
  • 目標消費者空間
  • 價格策略

第8章 附錄與定義

目錄
Product Code: CS0170TG

Savory Snacks in India: Top Growth Opportunities provides recommended actions and detailed analysis of how to target the best growth opportunities for Svory Snacks producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Svory Snacks markets in India through GlobalData's detailed and robust data, expert insight, and case studies.

Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Svory Snacks producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Top Growth Opportunities for Svory Snacks in India provides an overview of the Svory Snacks market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData's proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for Svory Snacks producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

Get access to -

  • Key consumer demographic groups driving consumption within the India market. Improve your consumer targeting by understanding who's driving the market, what they want, and why
  • A study of market value and volumes over 2014-2019 for India, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2019-2023 period
  • White space analysis, to pinpoint attractive spaces in the market and the key actions to take
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
  • Examples of international and regional product innovation targeting key consumer needs

Scope

  • Growing consumer expenditure to drive value growth in the Indian savory snacks sector
  • The employment situation in India is expected to worsen, which could impact consumer spending in the savory snacks sector
  • Of the top 10 high-potential countries, India's savory snacks sector is the smallest in terms of per capita expenditure in US$ terms
  • The Indian savory snacks sector is expected to register strong growth at a CAGR of 15.2% over the next five years

Reasons to Buy

  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of India's Svory Snacks consumers.
  • This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Svory Snacks sector.
  • Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

1. Introducing a top growth market for Savory Snacks

  • Top 10 global growth opportunities scores
  • Top global issues
  • Assessment against global strategic issues
  • GlobalData's strategic issues map
  • Predicted future issues for the global sector
  • Reward and risk assessment
  • Opportunity score - overview
  • Consumer spending trends - peer group comparisons
  • Political, Economic, Social, and Technological: Analysis
  • Enablers and inhibitors of growth
  • Rewards and opportunities for growth
  • Summary of the market

2. Market insight - identifying the opportunities to move into

  • Sector growth by category
  • Value growth of the sector
  • Volume growth of the sector
  • Level of premiumization by category
  • Category analysis - key drivers of change

3. Retail and distribution insight - key channels and retailers driving growth

  • Savory Snacks retail channel share
  • Key Retail Channel trends
  • Routes to market
  • Drivers of change in the sector

4. Company and brand insight - the competitive landscape defined

  • Category fragmentation
  • Company and brand strength
  • Private label penetration
  • Leading trademark owners' share of Savory Snacks
  • International and domestic trademark owner analysis
  • Company and brand strength summary

5. Consumer insight - who, what, when, where, and why

  • Strategic issues map
  • Key consumer drivers
  • Key consumers trends
  • Consumer groups
  • Key Health & Wellness trends
  • Penetration of Health & Wellness claims by category
  • Consumer trends summary

6. Product and packaging insights

  • Key Product Insights
  • Trends and strategic issues - other notable product trends
  • Key product innovation case studies
  • Key Packaging Insights
  • Trends and strategic issues
  • Product launch key takeouts

7. White spaces and innovation opportunities - space to move into

  • Growth segments to target
  • Segment opportunities
  • Consumer spaces to target
  • Pricing Strategies

8. Appendix and Definitions

List of Tables

  • Visualization of 10 countries growth opportunities
  • Reward and risk assessment
  • Market value and split, 2013-2023
  • Winners and losers by category, value, 2018-2023
  • Winners and losers by category, volume, 2018-2023
  • Routes to market - retail ove

List of Figures

  • Map of top opportunity markets
  • Map of top global issues
  • Global issue web
  • GlobalData's strategic issues map
  • Average consumer spend, peer group comparisons, 2013-2023
  • Market value and split, 2013-2023
  • Value growth by category, 2013-2018 and