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市場調查報告書

鹹味零食美國市場:主要成長機會

Savory Snacks in the US: Top Growth Opportunities

出版商 GlobalData 商品編碼 941431
出版日期 內容資訊 英文 74 Pages
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價格
鹹味零食美國市場:主要成長機會 Savory Snacks in the US: Top Growth Opportunities
出版日期: 2020年03月03日內容資訊: 英文 74 Pages
簡介

美國鹹味零食部門在 GlobalData Opportunity Score 的十大高成長潛力國家中排名第七。2018年市場規模估計為367億5910萬美元。

本報告研究美國鹹味零食市場,彙整概要、市場數據分析、類別內的人口統計消費模式、促進消費的主要消費者趨勢等情報。/p>

第1章 鹹味零食主要成長市場簡介

  • 全球成長機會得分:前10大
  • 全球主要問題
  • 全球策略問題評估
  • GlobalData策略課題地圖
  • 預測的未來問題
  • 獎勵與風險評估
  • 市場機會得分:概要
  • 消費者支出趨勢:同行比較
  • 政治、經濟、社會、技術:分析
  • 成長推動和阻礙因素
  • 成長的獎勵和機會
  • 市場:摘要

第2章 市場考察:確認投入機會

  • 部門成長:按類別
  • 部門規模 (金額) 成長
  • 部門規模 (數量) 成長
  • 優質化水準:按類別
  • 類別分析:推動變化的主要因素

第3章 零售和流通考察:推動成長的主要管道和零售商

  • 鹹味零食零售管道占比
  • 主要零售管道趨勢
  • 市場進入途徑
  • 推動變化的主要因素

第4章 企業和品牌考察:競爭情勢定義

  • 類別細分化
  • 企業和品牌強項
  • 自有品牌的滲透
  • 鹹味零食主要商標所有者占比
  • 國際和國內商標所有者分析
  • 企業和品牌強項:摘要

第5章 消費者考察:誰、什麼、何時、何地、理由

  • 策略課題地圖
  • 主要消費者成長因素影響
  • 主要消費者趨勢
  • 消費者團體
  • 健康和保健主要趨勢
  • 健康和保健優勢如何推動成長
  • 健康和保健要求的滲透:按類別
  • 消費者動向:摘要

第6章 產品和包裝考察

  • 主要產品考察
  • 趨勢和策略問題:其他值得關注的產品趨勢
  • 主要產品創新案例研討
  • 主要包裝考察
  • 趨勢和策略問題
  • 產品發佈關鍵重點

第7章 空白和創新機會:投入領域

  • 目標成長領域
  • 市場機會細分
  • 目標消費者領域
  • 價格動態

第8章 GlobalData概要

目錄
Product Code: CS0165TG

Savory Snacks in the US: Top Growth Opportunities provides recommended actions and detailed analysis of how to target the best growth opportunities for Hot Drinks producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Savory Snacks market in the US through GlobalData's detailed and robust data, expert insight, and case studies.

This report provides an overview of the Savory Snacks market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData's proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for Savory Snacks producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Hot Drinks producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Get access to -

  • Key consumer demographic groups driving consumption within the US market. Improve your consumer targeting by understanding who's driving the market, what they want, and why
  • A study of market value and volumes over 2014-2019 for the US, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2019-2023 period
  • White space analysis, to pinpoint attractive spaces in the market and the key actions to take
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
  • Examples of international and regional product innovation targeting key consumer needs

Scope

  • Among the top 10 high-potential countries, the US savory snacks sector ranked seventh on the GlobalData Opportunity Score and was valued at US$36,759.1 million in 2018
  • Ethnic/traditional snacks was the most fragmented category in the sector, with the top three companies accounting for a combined value share of 7.9% in 2018, offering opportunities for new entrants
  • Popcorn, valued at US$2,945.6 million in 2018, is forecast to record the fastest growth over the next five years, recording a CAGR of 8.9%
  • In 2018, hypermarkets & supermarkets accounted for the majority share of value sales

Reasons to Buy

  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of US Savory Snacks consumers.
  • This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Hot Drinks sector. Category, brand, and packaging dynamics are also examined.
  • This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

1. Introducing a top growth market for Savory Snacks

  • Top 10 global growth opportunities scores
  • Top global issues
  • Assessment against global strategic issues
  • GlobalData's strategic issues map
  • Predicted future issues for the global sector
  • Reward and risk assessment
  • Opportunity score - overview
  • Consumer spending trends - peer group comparisons
  • Political, Economic, Social, and Technological: Analysis
  • Enablers and inhibitors of growth
  • Rewards and opportunities for growth
  • Summary of the market

2. Market insight - identifying the opportunities to move into

  • Sector growth by category
  • Value growth of the sector
  • Volume growth of the sector
  • Level of premiumization by category
  • Category analysis - key drivers of change

3. Retail and distribution insight - key channels and retailers driving growth

  • Savory Snacks retail channel share
  • Key Retail Channel trends
  • Routes to market
  • Drivers of change in the sector

4. Company and brand insight - the competitive landscape defined

  • Category fragmentation
  • Company and brand strength
  • Private label penetration
  • Leading trademark owners' share of Savory Snacks
  • International and domestic trademark owner analysis
  • Company and brand strength summary

5. Consumer insight - who, what, when, where, and why

  • Strategic issues map
  • Key consumer driver implications
  • Key consumers trends
  • Consumer groups
  • Key Health & Wellness trends
  • How Health & Wellness benefits will contribute to growth
  • Penetration of Health & Wellness claims by category
  • Consumer trends summary

6. Product and packaging insights

  • Key Product Insights
  • Trends and strategic issues - other notable product trends
  • Key product innovation case studies
  • Key Packaging Insights
  • Trends and strategic issues
  • Product launch key takeouts

7. White spaces and innovation opportunities - space to move into

  • Growth segments to target
  • Segment opportunities
  • Consumer spaces to target
  • Price dynamics

8. GlobalData at a glance

List of Tables

  • Visualization of 10 countries' growth opportunities
  • Reward and risk assessment
  • Market value and split, 2013-2023
  • Winners and losers by category, value, 2018-2023
  • Winners and losers by category, volume, 2018-2023
  • Key consumption volume share

List of Figures

  • Map of top opportunity markets
  • Map of top global issues
  • Global issue web
  • GlobalData's strategic issues map
  • Average consumer spend, peer group comparisons, 2013-2023
  • Market value and split, 2013-2023
  • Value growth by category, 2013-2018 and