Global Still Drinks 2019 - Key Insights and Drivers Behind the Still Drinks Market Performance
|出版日期||內容資訊||英文 97 Pages
|非碳酸飲料(無汽泡飲料)的全球市場(2019年):市場成果背後的主要洞察和成長要素 Global Still Drinks 2019 - Key Insights and Drivers Behind the Still Drinks Market Performance|
|出版日期: 2019年12月30日||內容資訊: 英文 97 Pages||
Similar to other indulgence-led categories, still drinks were stung by the introduction of various sugar taxes. This has forced operators into either reformulating existing offerings or moving to smaller pack sizes in order to avoid passing these heightened costs onto consumers. In the future, additional countries such as New Zealand are expected to implement sugar taxes that will be detrimental to channel growth.
Still drinks as a whole suffered volume decline of 0.7% over the review period, recording mixed fortunes across individual regions. Middle East and North Africa (MENA) registered the fastest volume growth at 3.5%. India represented the standout market for still drinks over the review period, with volumes having grown by 10.4%. A shift towards low-calorie beverages has failed to impact the still drinks to the extent of other channels. During the review period, low-calorie carbonates accounted for 15.4% of category volume, in nectars this was 6.5%. However low-calorie carbonates account for just 2.3% of total volume, suggesting reluctance from consumers to shift their purchasing behaviors.
A pivot towards premiumization among operators has created an erosion of the discount segment. Over the review period, both discount and mainstream segments suffered volume declines, at -1% and -2%, respectively. In contrast, premium price segment beverages recorded significant growth of 6.5%. Operators have sought to incorporate further nutritional benefits in order to premiumize their offerings.
In terms of flavors, orange remained the largest individual segment, accounting for 16% of category volume. The leading flavor did, however, lose ground during the review period with volumes dipping by 1%. Consumer trends towards both health and experimentation has continued to aid flavors such as mojito (+29%), aloe vera (+236%), and pomegranate (+13%). There was no change in the top five ranked flavors although there were mixed fortunes in a declining market. Mango flavor was boosted by gains in India, where it was a firm local favorite. Herbs and spices topped the regional profile in Asia, led by the fiercely competitive segment of Chinese herbal drinks.
As global consumers become more environmentally conscious, a segment are actively seeking out packaging formats that are least damaging to the environment. With 69% of still drinks being sold in pack types of 50cl or less, PET remains the most convenient package solution for most operators in the category. As such, there was little change in the overall share of PET, board, or metal over the review period. Concerns over sustainability have seen board record the fastest packaging growth in Asia, boosting its total category share to 25.3%. Board has also benefited from a perception of being both more hygienic and premium than PET alternatives.
The report "Global Still Drinks Report 2019" acts as an essential tool for companies active or planning to venture in to Global Still Drinks (Soft drinks) market. The comprehensive statistics within the research handbook provides insight into the operating environment of the market and also ensures right business decision making based on emerging trends and industry model based forecasting.
GlobalData considers Still Drinks as flavored ready to drink, non-carbonated products, which may be fruit or non-fruit flavored and have a juice content of 0-24.9%. Sugar, artificial flavoring and coloring may be added.
Global Still Drinks Report 2019 report covers over 8 global regions comprising of Africa, Asia, Australasia, Easter Europe, Western Europe, Latin America, North America and Middle East and North Africa, provides -