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市場調查報告書

RTD冰咖啡飲料的全球市場

Global Iced/RTD Coffee Drinks 2019 - Key Insights and Drivers behind the Iced/RTD Coffee Drinks Market Performance

出版商 GlobalData 商品編碼 939348
出版日期 內容資訊 英文 92 Pages
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RTD冰咖啡飲料的全球市場 Global Iced/RTD Coffee Drinks 2019 - Key Insights and Drivers behind the Iced/RTD Coffee Drinks Market Performance
出版日期: 2020年01月31日內容資訊: 英文 92 Pages
簡介

由於都市化迅速,尤其是在年輕的人口層,RTD冰咖啡飲料成為受歡迎的類別。中國和科威特在同類別的流行度,受大規模的城市人口支撐。還有西歐地區的氣溫上升也影響了需求增加,尤其是奧地利,芬蘭,丹麥的內部部署需求擴大顯著。再加上由於Grab and Go(攜帶)的偏好趨勢,外部部署的消費量擴大,單份式包裝尺寸的需求高漲。

本報告提供全球RTD冰咖啡飲料的市場調查,市場及產品概要,市場規模、市場佔有率的變化與預測,各種區分的明細,新產品的市場投入趨勢,各地區/主要國家的詳細分析,市場的各種影響因素分析,競爭環境,主要企業簡介等資訊彙整。

第1章 全球概要

  • 摘要整理
  • 新興趨勢
  • 品牌、自有品牌趨勢
  • 企業趨勢
  • 包裝趨勢
  • 銷售管道、價格趨勢

第2章 非洲市場:摘要

第3章 亞洲市場:摘要

第4章 澳大拉西亞市場:摘要

第5章 東歐市場:摘要

第6章 南美市場:摘要

第7章 中東、北非市場:摘要

第8章 北美市場:摘要

第9章 西歐市場:摘要

第10章 附錄

目錄
Product Code: BCDBIC2020

The report "Global Iced RTD Coffee Drinks Report 2019" acts as an essential tool for companies active or planning to venture in to Global Iced RTD Coffee (Soft drinks) market. The comprehensive statistics within the research handbook provides insight into the operating environment of the market and also ensures right business decision making based on emerging trends and industry model based forecasting.

GlobalData considers Iced RTD Coffee Drinks as primarily non-carbonated packaged ready to drink (RTD) and non-ready to drink (non-RTD) coffee-based drinks which may be cold- or hot-filled, based on brewed coffee or coffee extract.

Rapid urbanization in locations across the globe, encouraged the iced/RTD coffee category, particularly with the younger demographic. The popularity of the category in China was aided by the strong urban demographic in the country, which is also the case for Kuwait, which is 100% urban.

Furthermore, higher-than-average temperatures across Western Europe boosted demand for iced/RTD coffee beverages, in particular for on-premise locations in Austria, Finland, and Denmark. This is interesting as Finland and Denmark are hindered by extremely high sugar taxes, which in turn should elevate strong preference away from the category, In Austria, the weather aided category blurring from its hot coffee counterpart, which is a vital element of Austrian culture. Strong private label and discount presence in Germany also contributed to category success, as this trendy, and premium category was affordable to a larger majority.

Volume surges for the category were a result of strong performances in China, Canada, and Saudi Arabia which all benefited from a rise in economic power driving consumer buying behavior. Eastern and Western Europe also saw upsurges, influenced by the United Kingdom, Republic of Ireland, and Croatia as product launches and a rise in all pack sizes for Western Europe signaled adoption.

Continued success in Asia is expected for category development, followed by strong gains in North America. Growth over 2019-2024 is forecast to lend itself well to Middle East North Africa and Western Europe, with gains forecast specifically in Kuwait, Qatar, and Republic of Ireland. North America experienced strong competition, with McDonald's introducing their RTD beverage under the McCafe brand. This launch signified the importance of the category, where QSR already dominates near 50% of all consumed iced/RTD coffee drinks in the region.

Innovations have prospered in this category, with manufactures adapting to future trends in flavor and variety. Coffee blended with innovative mixtures - such as lime in Japan, an added cookie in Austria, and lemonade/blood orange mix in the United States - meets consumer desires to expand into the unknown. Development of flavor trends will keep this category ahead of competition.

Trends in grab-and-go across the globe have not only increased off-premise consumption, but have amplified the need for single serve pack sizes. Sizes over 20cl gained the most traction, promoting the need for on-the-go caffeine fixes. Interestingly, large pack sizes also gained volume, particularly in Latin America, Australasia, and Middle East North Africa, where consistent warm weathers have a strong influence.

Scope

Global Iced RTD Coffee Drinks Report 2019 report covers over 8 global regions comprising of Africa, Asia, Australasia, Easter Europe, Western Europe, Latin America, North America, Middle East and North Africa, provides -

  • Top line value and volume growth data, % share by flavor, key companies, packaging and distribution (on-/off-premise), with forecasts.
  • Details of key new product launches by region.
  • Overview of the competitive landscape in the Iced RTD Coffee Drinks market, with analysis of key company performance.
  • Insightful and valuable analysis of the drivers behind both current and emerging trends in the Iced RTD Coffee Drinks market.

Reasons to Buy

  • The Global Iced RTD Coffee Drinks report allows you to evaluate forecast projections, enhancing your understanding of the evolving trends and consumption patterns.
  • The report is arranged by region, giving a comprehensive view of current and emerging trends and opportunities to support corporate strategic planning.
  • Identify the current and emerging trends and future growth opportunities in the global Iced RTD Coffee Drinks market to assess the likely impact on company's performance.
  • Interrogate the data to understand both the historic and likely future performance of the global Iced RTD Coffee Drinks industry by region to support long-term strategic planning.

Table of Contents

1. Global Summary

  • i. Executive Summary
  • ii. Emerging Trends
  • iii. Brand and Private Label Trends
  • iv. Company Trends
  • v. Packaging Trends
  • vi. Channel and Pricing Trends

2. Africa Summary

3. Asia Summary

4. Australasia Summary

5. Eastern Europe Summary

6. Latin America Summary

7. Middle East, North Africa Summary

8. North America Summary

9. Western Europe Summary

10. Appendix

  • i. Geographical Coverage
  • ii. Methodology
  • iii. Product Definitions

List of Figures

  • Global Emerging Trends, Volume & Value Growth, 2018-2024F
  • Global Emerging Trends, Liters Per Capita, 2018-2024F
  • Global Emerging Trends, Incremental Volume, 2013-2018 vs. 2019-2024F
  • Global Emerging Trends, Leading Flavors (% Share), 2013-2018
  • Global Emerging Trends, Regular vs. Low-Calorie (% share), 2013-2018
  • Global Brand and Private Label Trends, Top 5 Brands Volume Share, 2018
  • Global Brand and Private Label Trends, Top 5 Brands Value Share, 2018
  • Global Brand and Private Label Trends, Top 10 Brands Incremental Volume and Value, 2017-2018
  • Global Brand and Private Label Trends, Fastest Growing Trademark Brands by Volume, 2017-18
  • Global Brand and Private Label Trends, Fastest Growing Trademark Brands by Value, 2017-18
  • Global Leading Companies, 2018
  • Global Packaging Trends, Top 5 Pack Sizes by Volume, Growth, 2017-18
  • Global Channel and Pricing Trends, Sub-Channel Volume (% Share), 2018
  • Global Channel and Pricing Trends, Sub-Channel Value in US$ (% Share), 2018
  • Global Channel and Pricing Trends, Soft Drinks Volume vs. Value vs. PPL Growth Trends, 2017-2024F