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市場調查報告書

果汁粉的全球市場

Global Fruit Powders 2019 - Key Insights and Drivers behind the Fruit Powders Market Performance

出版商 GlobalData 商品編碼 939347
出版日期 內容資訊 英文 97 Pages
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果汁粉的全球市場 Global Fruit Powders 2019 - Key Insights and Drivers behind the Fruit Powders Market Performance
出版日期: 2020年01月31日內容資訊: 英文 97 Pages
簡介

果汁粉通常認為是人工物品,在健康意識提高之中,消費者遠離這個類別。可是,製造商為了響應尋求合理的價格自然風味的消費者,積極致力於配方的變更,及新產品的開發等。根據地區的不同,無添加人工物比卡路里受重視,含天然砂糖的產品比人工甜味劑受喜愛。果汁粉市場全體,在2018年出貨量減少3.2%,出貨收益記錄了3.9%的成長。

本報告提供全球果汁粉的市場調查,市場規模的變化與預測,各種區分的明細,各地區的詳細分析,產品趨勢,競爭環境,企業業績,市場影響因素、新興趨勢分析等資料彙整。

第1章 全球市場概要

  • 摘要整理
  • 新興趨勢
  • 品牌、自有品牌趨勢
  • 企業趨勢
  • 包裝趨勢
  • 銷售管道、價格趨勢

第2章 非洲市場概要

第3章 亞洲市場概要

第4章 澳洲市場概要

第5章 東歐市場概要

第6章 南美市場概要

第7章 中東、北非市場概要

第8章 北美市場概要

第9章 西歐市場概要

第10章 附錄

目錄
Product Code: BCDBFP2020

Fruit Powders are often perceived as artificial, which, amid trending health consciousness, is discouraging consumers from the category. Manufacturers are altering recipes and focusing on new product development to cater to consumers seeking affordable, convenient, and natural flavors. In some regions, the lack of artificial additives takes precedence over calorie count, and products containing natural sugars are chosen over those using artificial sweeteners. Cheap, fast energy is a selling point for fruit powders, meaning manufacturers focusing on natural ingredients and natural sweeteners such as stevia extracts are likely to see volume growth.

Globally, the category registered a 3.2% decline in volume, and 3.9% value growth in 2018. The highest volume growth was registered in Africa, MENA, and Eastern Europe, in that order, with the last of the three returning more or less flat growth. The remaining regions - Asia, Australasia, the Americas, and Western Europe - all saw decline.

In countries where healthy alternatives to fruit powders are both readily available and easily affordable, consumers are migrating away from the fruit powders in favor of categories with a better health perception. High levels of sugar and artificial additives are focal points for critical consumers, and manufacturers are developing new recipes and products with this in mind to rejuvenate interest. Sugar taxes implemented in multiple countries contributed to price hikes.

Globally, price per liter growth averaged 8% in off-premise and 6% in on-premise. One of the key appeals of the category is affordability, and a number of countries suffered volume losses as poorer customers avoided products with a higher price per liter than those available in 2017. However, as the category still holds some of the cheapest products compared to more premium categories, many consumers migrated from categories that witnessed premiumization in 2018.

From a global perspective, flavor dynamics remained consistent. Orange lost some volume share but maintained a comfortable lead, with just under a third of category volume. On average, consumers were more likely to select established flavors, resulting in the decline of the "others" category. Tang (Mondelez) maintained its lead ahead of its competitors, boasting a market-leading position in Asia, Latin America, Western Europe, and the Middle East & North Africa. Strong brand awareness often pushed consumers to Tang by default, with it being heavily cemented as a go-to brand for those seeking fruit powders.

The report "Global Fruit Powders Report 2019" acts as an essential tool for companies active or planning to venture in to the Global Fruit Powders (Soft drinks) market. The comprehensive statistics within the research handbook provides insight into the operating environment of the market and also ensures right business decision making based on emerging trends and industry model based forecasting.

GlobalData considers Fruit Powders as non-ready-to-drink (non-RTD) regular and low calorie fruit powders.

Scope

Global Fruit Powders Report 2019 report covers over 8 global regions comprising of Africa, Asia, Australasia, Easter Europe, Western Europe, Latin America, North America and Middle East and North Africa, provides -

  • Top line value and volume growth data, % share by flavor, key companies, packaging and distribution (on-/off-premise), with forecasts.
  • Details of key new product launches by region.
  • Overview of the competitive landscape in the Fruit Powders market, with analysis of key company performance.
  • Insightful and valuable analysis of the drivers behind both current and emerging trends in the Fruit Powders market.

Reasons to Buy

  • The Global Fruit Powders report allows you to evaluate forecast projections, enhancing your understanding of the evolving trends and consumption patterns.
  • The report is arranged by region, giving a comprehensive view of current and emerging trends and opportunities to support corporate strategic planning.
  • Identify the current and emerging trends and future growth opportunities in the global Fruit Powders market to assess the likely impact on company's performance.
  • Analyze the data to understand both the historic and likely future performance of the global Fruit Powders industry by region to support long-term strategic planning.

Table of Contents

1. Global Summary

  • i. Executive Summary
  • ii. Emerging Trends
  • iii. Brand and Private Label Trends
  • iv. Company Trends
  • v. Packaging Trends
  • vi. Channel and Pricing Trends

2. Africa Summary

3. Asia Summary

4. Australasia Summary

5. Eastern Europe Summary

6. Latin America Summary

7. Middle East, North Africa Summary

8. North America Summary

9. Western Europe Summary

10. Appendix

  • i. Geographical Coverage
  • ii. Methodology
  • iii. Product Definitions

List of Figures

  • Global Emerging Trends, Volume & Value Growth, 2018-2024F
  • Global Emerging Trends, Liters Per Capita, 2018-2024F
  • Global Emerging Trends, Incremental Volume, 2013-2018 vs. 2019-2024F
  • Global Emerging Trends, Leading Flavors (% Share), 2013-2018
  • Global Emerging Trends, Regular vs. Low-Calorie (% share), 2013-2018
  • Global Brand and Private Label Trends, Top Five Brands Volume Share, 2018
  • Global Brand and Private Label Trends, Top Five Brands Value Share, 2018
  • Global Brand and Private Label Trends, Top 10 Brands Incremental Volume and Value, 2017-2018
  • Global Brand and Private Label Trends, Fastest Growing Trademark Brands by Volume, 2017-18
  • Global Brand and Private Label Trends, Fastest Growing Trademark Brands by Value, 2017-18
  • Global Leading Companies, 2018
  • Global Packaging Trends, Top Five Pack Sizes by Volume, Growth, 2017-18
  • Global Channel and Pricing Trends, Sub-Channel Volume (% Share), 2018
  • Global Channel and Pricing Trends, Sub-Channel Value in US$ (% Share), 2018
  • Global Channel and Pricing Trends, Soft Drinks Volume vs. Value vs. PPL Growth Trends, 2017-2024F