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市場調查報告書

強化水的全球市場

Global Enhanced Water 2019 - Key Insights and Drivers behind the Enhanced Water Market Performance

出版商 GlobalData 商品編碼 939345
出版日期 內容資訊 英文 97 Pages
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強化水的全球市場 Global Enhanced Water 2019 - Key Insights and Drivers behind the Enhanced Water Market Performance
出版日期: 2019年12月30日內容資訊: 英文 97 Pages
簡介

強化水 ,持續受益於全球健康與繁榮。消費者對強化水的功能性的優點的評價,比通常的包裝水和糖分多的產品高,促進消費者的飲用。攜帶方便的包裝強化水,非常適合日益繁忙的消費者的生活方式和外出的消費趨勢。總體消費量成長了6%,其中亞洲和北美位居前列。

本報告提供維他命,增加了礦物質等的功能性成分的強化水的市場調查,市場規模的變化與預測,各種區分的明細,各地區的詳細分析,產品趨勢,競爭環境,企業業績,市場影響因素、新興趨勢分析等資料彙整。

第1章 全球市場概要

  • 摘要整理
  • 新興趨勢
  • 品牌、自有品牌趨勢
  • 企業趨勢
  • 包裝趨勢
  • 銷售管道、價格趨勢

第2章 非洲市場概要

第3章 亞洲市場概要

第4章 澳洲市場概要

第5章 東歐市場概要

第6章 南美市場概要

第7章 中東、北非市場概要

第8章 北美市場概要

第9章 西歐市場概要

第10章 附錄

目錄
Product Code: BCDBEW2019

Enhanced Water continues to benefit from the globally prevailing health and wellness trends. Growing consumer appreciation of the functional benefits of enhanced water versus plain packaged water, or more sugary alternatives has fueled take-up. Enhanced waters in easy-to-carry packaging are highly suited to consumers' increasingly busy lifestyles and 'on-the-go' consumption trends. Non-carbonated variants dominate the category profile, with regular having little representation globally.

Overall consumption rose by 6%, with Asia and North America at the forefront. Consumers are becoming increasingly interested in the functional benefits and low calorie attribution of enhanced waters. While the category is subject to some competition from sports drinks, energy drinks, and lower cost packaged water, producers are responding with innovative herbal and vitamin enhancements. Increasingly, enhanced waters are crossing over into a 'like sports drinks' positioning.

In terms of flavor, lemon and plain have the highest presence. Plain is particularly prevalent in Eastern Europe, MENA, North America, and Western Europe. Coca-Cola's Glaceau Smartwater has been a mover and shaker, in both Europe and North America. Lemon tops the ranking in Asia, while in Latin America lemon-lime is favored due to PepsiCo's H20H! and Coca-Cola's Glaceau Vitaminwater Multi-V.

PET's durability bodes well for manufacturers, with consumer preference moving towards PET bottles, and away from other materials including board and metal. The use of PET capitalizes on growing trends towards brand transparency, 'on-the-go' consumption and reinforces claim that the product is low in calorie, sugar, and additives.

Enhanced Water is anticipated to see continued volume and value growth over the forecast period, albeit at lower levels. Aside from flavor additions and ingredient innovation, the major international enhanced water producers will be focusing on distribution expansion and exploring new consumption occasion opportunities. More pack formats can also be expected in order to broaden listings in retail and tap into sustainability trends to enhance the category's health and transparency credentials.

The report "Global Enhanced Water Report 2019" is an essential tool for companies active or planning to venture in to Global Enhanced Water (Soft drinks) market. The comprehensive statistics within the research handbook provides insight into the operating environment of the market and also ensures right business decision making based on emerging trends and industry model-based forecasting.

GlobalData considers Enhanced Water as unflavored or flavored water with added functional ingredients, e.g. vitamins, minerals, nutraceutical-types. Enhanced Water can be carbonated or non- carbonated. May or may not contain sweetening agents. May contain juice up to 14.9%.

Scope

Global Enhanced Water Report 2019 report covers over 8 global regions comprising of Africa, Asia, Australasia, Easter Europe, Western Europe, Latin America, North America and Middle East and North Africa, provides -

  • Top line value and volume growth data, % share by flavor, key companies, packaging and distribution (on-/off-premise), with forecasts.
  • Details of key new product launches by region.
  • Overview of the competitive landscape in the Enhanced Water market, with analysis of key company performance.
  • Insightful and valuable analysis of the drivers behind both current and emerging trends in the Enhanced Water market.

Reasons to Buy

  • The Global Enhanced Water report allows you to evaluate forecast projections, enhancing your understanding of the evolving trends and consumption patterns.
  • The report is arranged by region, giving a comprehensive view of current and emerging trends and opportunities to support corporate strategic planning.
  • Identify the current and emerging trends and future growth opportunities in the global Enhanced Water market to assess the likely impact on a company's performance.
  • Analyze the data to understand both the historic and likely future performance of the global Enhanced Water industry by region to support long-term strategic planning.

Table of Contents

1. Global Summary

  • i. Executive Summary
  • ii. Emerging Trends
  • iii. Brand and Private Label Trends
  • iv. Company Trends
  • v. Packaging Trends
  • vi. Channel and Pricing Trends

2. Africa Summary

3. Asia Summary

4. Australasia Summary

5. Eastern Europe Summary

6. Latin America Summary

7. Middle East, North Africa Summary

8. North America Summary

9. Western Europe Summary

10. Appendix

  • i. Geographical Coverage
  • ii. Methodology
  • iii. Product Definitions

List of Figures

  • Global Emerging Trends, Volume & Value Growth, 2018-2024F
  • Global Emerging Trends, Liters Per Capita, 2018-2024F
  • Global Emerging Trends, Incremental Volume, 2013-2018 vs. 2019-2024F
  • Global Emerging Trends, Leading Flavors (% Share), 2013-2018
  • Global Emerging Trends, Carbonation (% share), 2013-2018
  • Source: GlobalData
  • Global Brand and Private Label Trends, Top 5 Brands Volume Share, 2018
  • Global Brand and Private Label Trends, Top 5 Brands Value Share, 2018
  • Global Brand and Private Label Trends, Top 10 Brands Incremental Volume and Value, 2017-2018
  • Global Brand and Private Label Trends, Fastest Growing Trademark Brands by Volume, 2017-18
  • Global Brand and Private Label Trends, Fastest Growing Trademark Brands by Value, 2017-18
  • Global Leading Companies, 2018
  • Global Packaging Trends, Top 5 Pack Sizes by Volume, Growth, 2017-18
  • Global Channel and Pricing Trends, Sub-Channel Volume (% Share), 2018
  • Global Channel and Pricing Trends, Sub-Channel Value in US$ (% Share), 2018
  • Global Channel and Pricing Trends, Soft Drinks Volume vs. Value vs. PPL Growth Trends, 2017-2024F