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市場調查報告書

機能飲料的全球市場

Global Energy Drinks 2019 - Key Insights and Drivers behind the Energy Drinks Market Performance

出版商 GlobalData 商品編碼 939344
出版日期 內容資訊 英文 97 Pages
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機能飲料的全球市場 Global Energy Drinks 2019 - Key Insights and Drivers behind the Energy Drinks Market Performance
出版日期: 2019年12月30日內容資訊: 英文 97 Pages
簡介

全球機能飲料的市場檢討期間中記錄8.9%的成長,成為了最急速成長的飲料類別。這個成長主要由亞洲、東歐、非洲帶動。單就中東、北非地區,報告期間記錄了減少,這是由於沙烏地阿拉伯所實施的機能飲料增稅所造成,結果,在2018年中顯示減少9.5%。

本報告提供全球機能飲料 (含咖啡因、牛磺酸、瓜拉那、葡萄醣醛酸內酯、麥芽糊精、葡萄糖漿等的碳酸飲料)的市場調查,市場規模的變化與預測,各種區分的明細,各地區的詳細分析,產品趨勢,競爭環境,企業業績,市場影響因素、新興趨勢分析等資料彙整。

第1章 全球市場概要

  • 摘要整理
  • 新興趨勢
  • 品牌、自有品牌趨勢
  • 企業趨勢
  • 包裝趨勢
  • 銷售管道、價格趨勢

第2章 非洲市場概要

第3章 亞洲市場概要

第4章 澳洲市場概要

第5章 東歐市場概要

第6章 南美市場概要

第7章 中東、北非市場概要

第8章 北美市場概要

第9章 西歐市場概要

第10章 附錄

目錄
Product Code: BCDBEN2019

Despite prominent global trends towards healthier lifestyles, the energy drinks category has remained somewhat immune to this among its target younger audience. The stereotypical assumption of energy drinks being solely targeted at younger, 'gamer-type' consumers has become largely inaccurate as operators in the category have sought to broaden the appeal of the category through low-calorie offerings and more mainstream marketing efforts. This has seen the drinking occasions of energy drinks diversify. Globally, 32% of consumers reach for an energy drink 'after exercising'. Other energy drink occasions range from 'at the workplace' (17%) to 'during leisure/entertainment activities' (16%).

The global energy drinks market grew by 8.9% during the review period, making it the fastest growing beverages category. This growth was primarily driven by Asia, Eastern Europe and Africa. The Middle East and North Africa were the only regions to see volumes decline over the review period. This was due to a 50% tax on energy drinks that was implemented across Saudi Arabia. As a result of this tax, energy drink volumes in the market fell by 9.5% during 2018.

New product development during the review period has largely revolved around experimental flavors including cola (Coca-Cola Energy), mojito (Black Lion), and coconut (Red Bull Summer Edition). Other category innovation has focused on the incorporation of 'natural' energizing ingredients such as ginseng and guarana which are perceived as healthier than caffeine. Despite a flurry of new product launches, original energy remains the most popular flavor profile, accounting for 70.2% of category volume.

The energy drinks space has seen a swing towards downsizing due to a combination of both financial and health concerns. Both 25cl and 50cl pack types grew faster than the overall category average. 47% of global consumers claiming to 'actively trying to reduce' their sugar consumption, consumers are opting for smaller pack types in order to reassure themselves.

Despite metal cans enjoying a strong association with the energy drinks category, its dominance has wavered over the past year with many regions (The Middle-East, North Africa, and Asia) recording notable growth in PET pack types. This is primarily due to macro-economic factors, with weak economic climates and widespread implementation of both sugar and energy drink taxes nudging consumers towards the cheapest offerings.

Energy drinks recorded substantial growth across both on and off trade channels as the category gained further mainstream acceptance and branched out its appeal to older demographics. The price per liter dipped across off-trade channels as private labels took an increased interest in the category. Similarly, domestic operators launched value-driven options into markets that have traditionally been dominated by more expensive brands such as Red Bull and Monster. This trend is forecast to continue over future years with prices remaining flat or negative.

The report "Global Energy Drinks Report 2019" acts as an essential tool for companies active or planning to venture in to Global Energy Drinks (Soft drinks) market. The comprehensive statistics within the research handbook provides insight into the operating environment of the market and also ensures right business decision making based on emerging trends and industry model based forecasting.

GlobalData considers Energy Drinks as energy-enhancing products, mainly carbonated and containing stimulants such as caffeine, taurine, guarana (the guarana seed has a higher caffeine content than coffee), glucuronolactone, yerba mate, along with glucose syrup (corn syrup) and maltodextrin.

Scope

Global Energy Drinks Report 2019 report covering over 8 global regions comprising of Africa, Asia, Australasia, Easter Europe, Western Europe, Latin America, North America and Middle East and North Africa, provides -

  • Top line value and volume growth data, % share by flavour, key companies, packaging and distribution (on-/off-premise), with forecasts.
  • Details of key new product launches by region.
  • Overview of the competitive landscape in the energy drinks market, with analysis of key company performance.
  • Insightful and valuable analysis of the drivers behind both current and emerging trends in the energy drinks market.

Reasons to Buy

  • The Global Energy Drinks report allows you to evaluate forecast projections, enhancing your understanding of the evolving trends and consumption patterns.
  • The report is arranged by region, giving a comprehensive view of current and emerging trends and opportunities to support corporate strategic planning.
  • Identify the current and emerging trends and future growth opportunities in the global energy drinks market to assess the likely impact on company's performance.
  • Interrogate the data to understand both the historic and likely future performance of the global energy drinks industry by region to support long-term strategic planning.

Table of Contents

1. Global Summary

  • i. Executive Summary
  • ii. Emerging Trends
  • iii. Brand and Private Label Trends
  • iv. Company Trends
  • v. Packaging Trends
  • vi. Channel and Pricing Trends

2. Africa Summary

3. Asia Summary

4. Australasia Summary

5. Eastern Europe Summary

6. Latin America Summary

7. Middle East, North Africa Summary

8. North America Summary

9. Western Europe Summary

10. Appendix

  • i. Geographical Coverage
  • ii. Methodology
  • iii. Product Definitions

List of Figures

  • Global Emerging Trends, Volume & Value Growth, 2018-2024F
  • Global Emerging Trends, Liters Per Capita, 2018-2024F
  • Global Emerging Trends, Incremental Volume, 2013-2018 vs. 2019-2024F
  • Global Emerging Trends, Leading Flavors (% Share), 2013-2018
  • Global Emerging Trends, Physical State (% share), 2013-2018
  • Global Brand and Private Label Trends, Top 5 Brands Volume Share, 2018
  • Global Brand and Private Label Trends, Top 5 Brands Value Share, 2018
  • Global Brand and Private Label Trends, Top 10 Brands Incremental Volume and Value, 2017-2018
  • Global Brand and Private Label Trends, Fastest Growing Trademark Brands by Volume, 2017-18
  • Global Brand and Private Label Trends, Fastest Growing Trademark Brands by Value, 2017-18
  • Global Leading Companies, 2018
  • Global Packaging Trends, Top 5 Pack Sizes by Volume, Growth, 2017-18
  • Global Channel and Pricing Trends, Sub-Channel Volume (% Share), 2018
  • Global Channel and Pricing Trends, Sub-Channel Value in US$ (% Share), 2018
  • Global Channel and Pricing Trends, Soft Drinks Volume vs. Value vs. PPL Growth Trends, 2017-2024F