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市場調查報告書

電子競技市場:題目分析

Esports - Thematic Research

出版商 GlobalData 商品編碼 937769
出版日期 內容資訊 英文 38 Pages
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電子競技市場:題目分析 Esports - Thematic Research
出版日期: 2020年05月05日內容資訊: 英文 38 Pages
簡介

電子競技是遊戲領域增長最快的主題。在過去的十年中,這些有組織的多人電玩遊戲的競爭顯著增長,成千上萬的遊戲迷湧入體育場觀看實況活動,在串流平台上支援著數百萬的遊戲迷比賽。如今,電子競技為小眾用戶提供服務(約佔全球45億在線人口的近10%),但其影響力正在迅速擴大。來自不同行業的品牌正在對電子競技進行投資,以吸引抗拒傳統廣告渠道的年輕人。到2020年,電子競技收入將超過10億美元,其中品牌贊助是最大的收入來源。

COVID-19大流行對大多數行業都具有負面影響,但對電子競技非常有利。快速過渡到線上型式使電子競技能夠倖免於病毒的影響。隨著傳統體育賽事的繼續進行,著名的體育俱樂部和名人使用電子競技在線聯繫球迷並為慈善事業籌款。這將電子競技推向了主流,並吸引了更多的觀眾。

本報告提供全球電子競技市場相關資料,提供市場概要,市場規模和成長預測,電子競技各收益來源的明細,產業分析等資訊。

目錄

  • 企業
  • 按題目簡報
  • 趨勢
  • 產業分析
  • 價值鏈
  • 企業
  • 部門計分卡
  • 詞彙表
  • 附錄:題目調查手法
目錄
Product Code: GDTMT-TR-S266

Esports is the fastest growing theme in the gaming sector. These organized multiplayer video game competitions have enjoyed spectacular growth over the last decade, with thousands of fans filling stadiums to watch live events and millions following them on streaming platforms. Although esports currently caters to a niche audience - almost 10% of the global online population of around 4.5 billion - its reach is expanding rapidly. Brands from a wide range of industries are investing in esports to reach a young demographic that is typically resistant to traditional advertising channels. Esports revenue is set to surpass $1bn in 2020 with brand sponsorship the biggest revenue stream.

The COVID-19 pandemic has had a negative impact on most industries, but has been largely beneficial to esports. A prompt transition into online formats has allowed esports to weather the impact of the virus. As traditional sporting events remain on hold, prominent sports clubs and celebrities have taken to esports to keep in touch with fans online and raise funds for charity. This has pushed esports further into the mainstream and brought it to the attention of a wider audience.

Scope

This report provides an overview of the global esports market.

  • It identifies the key trends impacting growth of the theme over the next 12 to 24 months.
  • It includes a comprehensive industry analysis, including market size and growth forecasts and a breakdown of esports revenue by source.
  • The detailed value chain provides a comprehensive analysis of the key segments of the esports industry, as well as identifying leading and challenging companies in each segment.

Reasons to Buy

  • Esports is an important emerging theme in the gaming sector.
  • This report is essential reading for anyone with an interest in video games or a desire to learn more about the world of organized multiplayer video game competitions.

Table of Contents

  • Players
  • Thematic briefing
  • Trends
  • Industry analysis
  • Value chain
  • Companies
  • Sector scorecard
  • Glossary
  • Appendix: Our thematic research methodology