表紙
市場調查報告書

定期保險銷售市場:2019年

How Customers Purchase Term Assurance 2019

出版商 GlobalData 商品編碼 937698
出版日期 內容資訊 英文 28 Pages
訂單完成後即時交付
價格
定期保險銷售市場:2019年 How Customers Purchase Term Assurance 2019
出版日期: 2020年05月18日內容資訊: 英文 28 Pages
簡介

本報告提供2019年購買了定期保險契約的客戶的態度、行動、偏好度,從銷售到購買的行程,保險購買的契機,客戶經濟性疑慮,活動追蹤相關的認識,品牌的選擇等相關分析,再加上使用英國保險協會的資料,闡明定期保險市場規模。

本報告提供消費者的購買決策相關分析,今後對市場的影響,對消費者來說最重要課題,和保險公司為了讓商品和服務符合消費者需求的配合措施,在定期保險領域領導產業的供應商,也考慮對應客戶的購買行動的銷售策略等。

目錄

  • 人壽保險市場規模
  • 有效的保險契約:定期,終身
  • 新業務:定期,終身
  • 定期保險:房屋抵押貸款相關和非房屋抵押貸款相關的契約
  • 銷售:房屋抵押貸款相關和非房屋抵押貸款相關的契約
  • 到購買為止的行程
  • 購買層
  • 購買前的動向
  • 銷售管道
  • 銷售方法
  • 每月平均支出
  • 行動和態度
  • 選擇購買名牌
目錄
Product Code: GDFS0241IA

This report examines the attitudes, behaviors, and preferences of customers who purchased a term assurance policy in the last 12 months. It explores distribution and the purchasing journey, policy purchase triggers, the financial concerns of customers, perceptions around activity trackers, and brand selection. It also sizes the term assurance market using data from the Association of British Insurers.

The attitudes, preferences, and behaviors of customers purchasing term assurance in the past 12 months differed depending on whether the policy purchased was linked to a mortgage or not. This affects factors including whether they purchased independently or with advice, what triggered them to purchase a policy, their top financial concerns, and the product features they sought.

Scope

  • Speaking to an independent financial advisor or broker was the most common pre-purchase activity in 2019 among mortgage-related term assurance customers.
  • Purchasing directly from an insurer was the most common channel used by non-mortgage-related term assurance customers, increasing its share of distribution in 2019.

Reasons to Buy

  • Understand consumer purchasing decisions and how these will influence the market over the next few years.
  • Improve customer engagement by recognizing what is most important to them and how insurers can adapt their products and services to meet their needs.
  • Discover which providers lead the way in the term assurance space.
  • Adapt your distribution strategy to ensure it still meets customer purchasing behaviors.

Table of Contents

  • Sizing the Life Insurance Market
  • In-force policies: Term vs. whole-of-life
  • New business: Term vs. whole-of-life
  • Term assurance: Mortgage-related vs. nonmortgage-related policies
  • Distribution: Mortgage-related vs. nonmortgage-related policies
  • The Purchasing Journey
  • Customer demographics
  • Pre-purchase activity
  • Distribution channel
  • Distribution method
  • Average monthly spend
  • Behaviors & Attitudes
  • Brand Selection