保險產業的DTC (Direct to Consumer) - 各主題分析
Direct to Customer in Insurance - Thematic Research
|出版日期||內容資訊||英文 42 Pages
|保險產業的DTC (Direct to Consumer) - 各主題分析 Direct to Customer in Insurance - Thematic Research|
|出版日期: 2020年04月30日||內容資訊: 英文 42 Pages||
本報告提供保險產業的DTC (Direct to Consumer) 調查分析，保險產業的演進相關的系統性資訊。
As digitization continues to shape customers' attitudes and purchasing behaviors, insurers are being forced to rethink their distribution models and put a greater focus on the direct channel. For both non-life and life products, price and reputation are at the heart of the customer decision-making process. Established players have the largest market shares for direct sales, but new entrants have focused their efforts on the direct channel and have excelled at removing friction from the customer journey. This is helping them differentiate their brands. Most insurers continue to hold strong ties with intermediaries, but the prospect of improved margins will incentivize them to continue investing in the direct channel.
This report explores how the insurance industry has evolved from selling products almost solely via brokers and other intermediaries to more direct methods as consumers become increasingly connected. It highlights which business lines have been most commoditized, rendering them more suitable for direct and unadvised sales. It explores how insurers are changing their communication strategies in a bid to improve customer engagement and retention. The report also reveals which mediums and technologies have the potential to generate further opportunities to engage with customers and improve brand awareness.