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市場調查報告書
保險產業的DTC (Direct to Consumer) - 各主題分析Direct to Customer in Insurance - Thematic Research |
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出版商 | GlobalData | 商品編碼 | 933457 | ||||
出版日期 | 內容資訊 | 英文 42 Pages ![]() |
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保險產業的DTC (Direct to Consumer) - 各主題分析 Direct to Customer in Insurance - Thematic Research | ||
出版日期: 2020年04月30日 | 內容資訊: 英文 42 Pages |
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由於數位化形成客戶的態度和購買行動,被保險公司必須再次考慮流通模式,直接著重流通管道。產物保險和人壽保險,價格和評價都是客戶的決策流程的中心。現有的參與者有直銷的最大市場佔有率,不過,新加入企業直接著重流通管道,更好避免與客戶的摩擦。這有助於個性化品牌。大部分的保險公司與仲介業者有很強的關聯,不過,取決於提高利潤的前景,產生對直接流通管道投資的持續動機。
本報告提供保險產業的DTC (Direct to Consumer) 調查分析,保險產業的演進相關的系統性資訊。
※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。
As digitization continues to shape customers' attitudes and purchasing behaviors, insurers are being forced to rethink their distribution models and put a greater focus on the direct channel. For both non-life and life products, price and reputation are at the heart of the customer decision-making process. Established players have the largest market shares for direct sales, but new entrants have focused their efforts on the direct channel and have excelled at removing friction from the customer journey. This is helping them differentiate their brands. Most insurers continue to hold strong ties with intermediaries, but the prospect of improved margins will incentivize them to continue investing in the direct channel.
This report explores how the insurance industry has evolved from selling products almost solely via brokers and other intermediaries to more direct methods as consumers become increasingly connected. It highlights which business lines have been most commoditized, rendering them more suitable for direct and unadvised sales. It explores how insurers are changing their communication strategies in a bid to improve customer engagement and retention. The report also reveals which mediums and technologies have the potential to generate further opportunities to engage with customers and improve brand awareness.