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市場調查報告書

綁定套組的新方法:從FMS到匯流2.0

New Ways with Bundles: From FMS to Convergence 2.0

出版商 GlobalData 商品編碼 931499
出版日期 內容資訊 英文 41 Pages
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綁定套組的新方法:從FMS到匯流2.0 New Ways with Bundles: From FMS to Convergence 2.0
出版日期: 2020年03月31日內容資訊: 英文 41 Pages
簡介

由於泛在連接,高速5G展開造成的FMS,基本存取的產品化,競爭加劇和市場整合,通訊業者 (Telco) ,摸索著為了維持客戶的成長,客戶的維持,投資回報率 (ROI) 的新方法。

本報告提供Telco的固定、行動商品搭售匯流市場相關調查分析,最新趨勢,案例研究等系統性資訊。

目錄

  • 摘要整理

第1章 市場的狀況

  • 從傳統的Telco轉移到匯流供應商

第2章 Telco的匯流模式

  • 主要的Telco的匯流模式

第3章 案例研究

  • Virgin Media UK, Oomph
  • MEO Portugal, M4 TV+Voz+Net+Movel
  • KPN
  • Netherlands, Hussel
  • Comcast U.S., Xfinity Flex

第4章 主要調查結果與建議

附錄

目錄
Product Code: GDTC0229IR

New Ways with Bundles: From FMS to Convergence 2.0, a new Global Outlook Report by GlobalData, provides an executive-level overview of the telco fixed-mobile bundling and convergence market. It delivers deep qualitative insights into how telcos are adapting to meet the fixed-mobile bundling and convergence challenge, analyzes key portfolio trends and provides insights into telco operational strategies.

Ubiquitous connectivity, high-speed 5G deployments spurring fixed-mobile substitution (FMS), and the subsequent commoditization of basic access alongside increasing competition and market consolidation are pushing telcos to find new ways to generate customer growth, safeguard retention, and maintain acceptable returns on investment. A shift in focus to convergence is a natural consequence. There are several ways to categorize the approaches typifying telco efforts at convergent provisioning including the hard bundle, the hybrid bundle, and combination incentives.

The report provides an in-depth analysis of the following -

  • Telco fixed-mobile bundling and covergence market context: overview and analysis of how convergence is impacting telcos competitively, how they are moving to respond, and the service models that are being employed.
  • Case studies: analysis of the bundling and convergence go-to-market approaches taken by four different telcos, and their service models and value propositions.
  • Key takeaways and recommendations: concludes with a number of key market findings and a set of recommendations for telco stakeholders.

Scope

  • Market dynamics and competitive imperatives are pushing telcos to realize customer take-up of multiple services across both the fixed and mobile segments.
  • Convergence is appearing at different rates in different regions and takes a variety of forms. Integrated fixed-mobile competency is only one of the first steps in telco convergent propositioning.
  • Regardless of the methodology, the underlying purpose of convergent propositioning is to help ensure customer retention and lifetime value.

Reasons to Buy

  • This Global Outlook Report provides an examination of the telco fixed-mobile bundling and convergence market. It helps executives fully understand the ecosystem, competitive dynamics and imperatives, and latest trends and developments. It helps telco decision-makers to determine key bundling and convergence positioning strategies, formulate effective product development plans and optimize return on investments.
  • Four case studies illustrate the key findings of the report, providing insights around different value propositions in Western Europe and the U.S., including service models, monetization approaches and local competitive context. This will help telco executives craft adapted bundling and convergence strategies in order to unlock new revenue streams.
  • The report discusses concrete opportunities in the fixed-mobile bundling and convergence market, and provides a number of actionable recommendations for telcos and stakeholders.

Table of Contents

  • List of Exhibits
  • Executive Summary

Section 1: Market Context

  • The
  • Shift from Traditional Telco to Convergent Provider

Section 2: Telco Convergence Models

  • Key Telco Convergence Models

Section 3: Case Studies

  • Virgin Media UK, Oomph
  • MEO Portugal, M4 TV+Voz+Net+Movel
  • KPN
  • Netherlands, Hussel
  • Comcast U.S., Xfinity Flex

Section 4: Key Findings and Recommendations

  • Key
  • Findings
  • Key Recommendations

Appendix

  • Acronyms and Definitions
  • Companies Mentioned
  • Contact Information