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市場調查報告書

歐洲的智慧家庭市場:通訊業者的現狀與業務收益化的新方法

Smart Home in Europe: Telco State of Play and New Approaches to Service Monetization

出版商 GlobalData 商品編碼 931498
出版日期 內容資訊 英文 22 Pages
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歐洲的智慧家庭市場:通訊業者的現狀與業務收益化的新方法 Smart Home in Europe: Telco State of Play and New Approaches to Service Monetization
出版日期: 2020年03月31日內容資訊: 英文 22 Pages
簡介

在過去數年之間,很多歐洲的通訊業者在智慧家庭的領域積極地活動,啟動智慧家庭的組合擴大。

本報告提供歐洲的智慧家庭智慧家庭市場執行等級概要介紹。本報告提供歐洲的智慧家庭市場與智慧家庭生態系統的動態的深入定性洞察。還有歐洲施行的主要收益化的新方法分析。

第1章 簡介

  • 智慧家庭生態系統概要
  • 智慧家庭解決方案的種類:世界的觀點

第2章 歐洲的智慧家庭現況

  • 最近的智慧家庭開發
  • 業者的智慧家庭組合
  • 通訊業者的提案詳細內容
  • 智慧家庭用戶和收益資料

第3章 對業務收益化的新方法

  • 智慧家庭和多合一服務包裝的綁定套組
  • 智慧喇叭和語音助手
  • 「計劃追加」方法

第4章 主要調查結果與推薦事項

  • 主要調查結果與推薦事項

附錄

目錄
Product Code: GDTC0228IR

Smart Home in Europe: Telco State of Play and New Approaches to Service Monetization", a new Telecom Insider Report by GlobalData, provides an executive-level overview of the smart home market in Europe. It delivers deep qualitative insights into the smart home market and smart home ecosystem dynamics in the region. It also analyzes key new monetization approaches being implemented in Europe.

Over the past few years, a number of European telecom operators have been active in the smart home space, launching and expanding their smart home portfolios. This report analyzes recent telco smart home developments, portfolios, and proposition details in the region.

The report provides an in-depth analysis of the following -

  • Introduction: an overview of the smart home ecosystem and segmentation of smart home solutions in Europe.
  • Smart Home State of Play in Europe: an analysis of recent telco smart home developments, portfolios and proposition details in the region.
  • New Approaches to Service Monetization: this section offers selected European telco case studies, detailing their smart home value propositions and monetization approaches.
  • Key findings and recommendations: the report concludes with a number of key findings and a set of recommendations for telcos on how to approach the smart home market and evolve their current strategies in order to benefit from the smart home opportunity.

Scope

  • Telcos tend to leverage partnerships in order to expand their smart home portfolios.
  • Telecom operators in Europe are increasingly focusing on smart speakers with voice assistants at the center of the smart home value proposition.
  • A number of telcos are bundling smart home solutions with existing telecom services like fixed broadband and postpaid mobile plans as well as convergence packages.
  • Telcos are pursuing several monetization approaches for smart home services.

Reasons to Buy

  • This Insider Report provides a comprehensive examination of the telco smart home ecosystem as well as the categorization of smart home solutions in Europe. It helps executives understand smart home market dynamics, determine the state of play, formulate effective product development plans and optimize return on investment.
  • The report examines three telco smart home service case studies, providing insights around go-to-market strategies, positioning, and monetization approaches (direct and indirect monetization). This will help telecom executives craft smart home strategies in their pursuit of additional revenue, lower churn and improved customer experience.
  • The report discusses concrete opportunities in the smart home market, providing a number of actionable recommendations for smart home market participants, specifically telecom service providers.

Table of Contents

  • Executive Summary

Section 1: Introduction

  • Overview of the Smart Home Ecosystem
  • Type of Smart Home Solutions: Global Perspective

Section 2: Smart Home State of Play in Europe

  • Recent Smart Home Developments
  • Operator Smart Home Portfolios
  • Telco Proposition Details
  • Smart Home Subscriber and Revenue Data

Section 3: New Approaches to Service Monetization

  • Bundling Smart Home with Multiplay Packages
  • Smart Speakers and Voice Assistants
  • 'Add to plan' Approach

Section 4: Key Findings and Recommendations

  • Key Findings and Recommendations

Appendix

  • Acronyms
  • Companies Mentioned
  • Contact Information