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市場調查報告書

體驗型零售業 - 各主題調查

Experiential Retail - Thematic Research

出版商 GlobalData 商品編碼 930988
出版日期 內容資訊 英文 28 Pages
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價格
體驗型零售業 - 各主題調查 Experiential Retail - Thematic Research
出版日期: 2020年02月28日內容資訊: 英文 28 Pages
簡介

體驗型零售是廣泛的主題,可包含各種策略,不過,終究任何策略都會吸引購物者前往商店和線上網站。線上的普及率高的市場上,實體商店很難證明其價值,零售業者為了提高新客戶的獲得和現有客戶的參與度,進行各種概念的實驗。

本報告將體驗型零售市場分類為趨勢、產業分析、企業,提供主要的主題討論。還有科技,宏觀經濟,零售業的主要趨勢如何影響體驗型零售,以及今後10年如何影響的調查。

概要

企業資料

趨勢

  • 技術趨勢
  • 零售趨勢

產業分析

  • 市場規模與成長的預測
  • 競爭分析
  • 零售案例研究
  • M&A

價值鏈

  • 參與
  • 創新
  • 個人
  • 無摩擦
  • 服務

企業

  • 公開公司
  • 個人企業

詞彙表

附錄與調查手法

目錄
Product Code: GDRT-TR-S015

Experiential retail is a broad topic which can encapsulate an array of strategies, any of which should ultimately entice shoppers into stores and onto online sites. In markets with high online penetration, physical stores are struggling to prove their worth and retailers have experimented with various concepts to attract new customers as well as increasing their existing customers' engagement.

Key Highlights

  • Retailers have the opportunity to facilitate a better shopping experience through customer engagment, which is the connection between the retailer, its brand, its employees and the customer
  • The more innovative experiential retail is the more footfall and awareness it will generate, in particular through social media - especially for instore initiatives. Niche attractions can entice consumers into stores, such as Selfridges' indoor skate bowl.
  • Based on channel analysis, GlobalData estimates the true value of stores to be 86.7% of total retail sales

Scope

  • GlobalData breaks down experiential retail into trends, industry analysis, and companies, as well as discussing the themes major topics of customer interaction, demo stores, engagement, frictionless, instore technology, personalisation, services and social media.
  • We investigate how the dominant technological, macroeconomical and retail trends are affecting experiential retail, and how they will go on to do so over the course of the next decade.
  • The report goes on to profile international retailers with a significant focus on experiential retail, as well as provides analysis on relevant mergers, acquisitions and disruptors in the retail market.

Reasons to Buy

  • Break down the complexity of experiential retail into relevant topics for your speicific business, so you can create a more dynamic and effective strategy to keep customers.
  • Understand the history of experiential retail and how it continues to develop today, allowing you to grasp a wider view of changes in consumer behaviour and how it will impact your markets.
  • Explore how technological trends (such as AI, AR and 5G) are enabling retail to evolve, so you can better position yourself for long-term success.
  • Discover how the world-leading retailers, across the US, Eurozone and Asia, are investing in experiential retail, allowing you greater clarity on which techniques are proving successful and where the best investments are for greater customer retention

Table of Contents

  • Overview
  • Players
  • Technology briefing
  • Trends
  • Technology trends
  • Macroeconomic trends
  • Retail trends
  • Industry analysis
  • Market size and growth forecasts
  • Competitive analysis
  • Retail case studies
  • Mergers and acquisitions
  • Value chain
  • Engaging
  • Innovative
  • Personal
  • Frictionless
  • Services
  • Companies
  • Public companies
  • Private companies
  • Glossary
  • Appendix & Methodology

List of Tables

  • Experiential leaders & challengers in the retail sector

List of Figures

  • UK total retail expenditure, online & offline
  • UK true value of stores