市場調查報告書

美容品·美容產品的主要趨勢 (2020年)

Top Trends in Beauty and Grooming Products 2020

出版商 GlobalData 商品編碼 930962
出版日期 內容資訊 英文 49 Pages
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美容品·美容產品的主要趨勢 (2020年) Top Trends in Beauty and Grooming Products 2020
出版日期: 2020年03月24日內容資訊: 英文 49 Pages
簡介

美容和美容業受到世界範圍內社會,經濟和人口趨勢變化的極大影響。與其他地區一樣,年輕消費者處於趨勢的最前沿,但是隨著社交媒體平台的興起,眾多社區的存在變得顯而易見。年齡,種族,性別和種族等身份正在推動創新和消費者參與。許多品牌都知道,諸如健康和自然災害之類的因素正在消費者的意識中浮現,並正在開發滿足這一需求的產品。自我表達,可持續性和健康等趨勢仍然具有很強的影響力,但是行業方面對這些趨勢和產品進行了廣泛的解釋,並擴大了滿足各種消費者需求的產品範圍。

本報告提供近來的美容品·美容產品市場上的消費者偏好和革新趨勢及特徵相關分析,考察其對今後的產品開發·銷售帶來的影響,及產業相關人員應該留心事項等資訊。

目錄

  • 簡介
  • 消費者趨勢:哪些行為會影響對美容和美容用品的需求?
  • 革新趨勢
  • 「無所畏懼,像自己」(Unapologetically You)
  • 愛自然,愛自己
  • 加深“健康”的“健康”
  • 通往您的新道路
  • 透過演算法的美容法
  • 展望未來:美容和美容領域的未來創新機會

附錄

目錄
Product Code: CS2011CC

"Top Trends in Beauty and Grooming 2020" outlines the key consumer and innovation trends currently impacting the global beauty and grooming market. It addresses which trends and features are driving consumption by region and key demographics and how they are changing the industry. Analysis also extends to key ingredient and packaging trends, as well as future-focused insight that indicates prospective growth drivers for the sector.

The beauty and grooming industry is heavily influenced by global social, economic and demographic changes. Like most trends, younger consumers are at the forefront, but social media platforms have increased visibility of so many communities. This shows that identities such as age, race, gender, and ethnicity are at the forefront of innovation and consumer engagement. Health and the climate emergency are also front of mind for consumers and many brands understand this and are creating products to meet these demands. Trends such as self-expression, sustainability, and wellness continue to be extremely relevant; however, the broader interpretations of these trends and product examples show how the industry is expanding its offerings to meet diverse consumer demand.

Scope

  • Consumers expect brands to offer 360-degree sustainability, from the packaging to the sourcing and ingredients.
  • Self-expression continues to be high priority in this sector with a particular focus on personalization based on age.
  • Brands are investing in AI for personalization and learning from indie brands to reach loyal younger consumers.

Reasons to Buy

  • Assessment of key trends globally and categories driving sales per region.
  • In-depth analysis of which demographics are driving trends and specific categories.
  • Forward-looking recommendations and future innovation opportunities.

Table of Contents

  • Introduction
  • Consumer Trends: what behaviors are influencing demand for beauty and grooming
  • Innovation Trends
  • Unapologetically You
  • Loving Yourself by Loving Nature
  • The Well in Wellness Goes Deeper
  • New Route to You
  • Beauty by Algorithm
  • Looking Ahead: future innovation opportunities in beauty and grooming

Appendix