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市場調查報告書

收費電視、OTT視訊的南北美洲市場趨勢

Pay-TV and OTT Video Market Trends in the Americas

出版商 GlobalData 商品編碼 928288
出版日期 內容資訊 英文 24 Pages
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收費電視、OTT視訊的南北美洲市場趨勢 Pay-TV and OTT Video Market Trends in the Americas
出版日期: 2020年02月24日內容資訊: 英文 24 Pages
簡介

南北美洲的收費電視的普及率,由於北美進行中的契約解除,到2024年有降低的可能性。在北美,從傳統的收費電視的訂閱,轉換到OTT的SVoD的家庭增加。

本報告提供南北美洲的收費電視、OTT視訊市場相關調查分析,主要趨勢等相關的系統性資訊。

第1章 收費電視、OTT視訊的主要趨勢

  • 南北美洲的收費電視的主要趨勢
  • OTT視訊市場情形
  • 南北美洲的OTT視訊的主要趨勢

第2章 南北美洲的收費電視、OTT視訊市場

  • 南北美洲的人口統計概要
  • 世界情形的南北美洲
  • 南北美洲的收費電視的採用
  • 南北美洲的收費電視的ARPU的演進
  • 南北美洲的收費電視業務收益的演進
  • 南北美洲的SVoD趨勢

第3章 主要調查結果與建議

附錄

目錄
Product Code: GDTC0220IR

Pay-TV and OTT Video Market Trends in the Americas, a new Telecom Insider Report by GlobalData, provides an executive-level overview of the video entertainment market in the Americas. It delivers deep qualitative and quantitative insight into the pay-TV and OTT-SVoD markets in the region, analyzing key trends and strategies adopted by service providers.

Pay'TV penetration in the Americas is set to decline through 2024 dragged down by ongoing cord-cutting trends in North America (NA), where an increasing number of households are swapping their traditional pay-TV subscriptions for OTT-SVoD alternatives. Video consumption is increasingly being driven by content as a result of broadband connectivity becoming ubiquitous and the range of OTT video entertainment options available to the consumer rapidly expanding. With viewers no longer tied to their home TV screens and lengthy pay-TV contracts, traditional pay-TV service providers need to look for ways to differentiate their service proposition by improving their delivery platforms and securing quality content.

It provides in-depth analysis of the following -

  • Section 1: Pay-TV and OTT video key trends; analyzes the main competitive trends affecting the pay-TV and OTT video markets in the Americas, focusing on: cord-cutting, content creation and network improvements.
  • Section 2: Pay-TV market in the Americas; provides a detailed description of the pay-TV market in the region, looking at subscriber growth, penetration trends, service adoption by technology, and pay-TV ARPU and revenue evolution for the 2019-2024 period. It also looks at SVoD adoption trends in the Americas for the 2019-2024 periods.
  • Section 3: Key findings and recommendations; the Insider concludes with a number of key findings and a set of recommendations for pay-TV and SVoD service providers.

Scope

  • Over the last few years, North American markets have been experiencing subscriber declines as a result of customers swapping their traditional pay-TV subscriptions for OTT video alternatives, a trend that we expect will continue over the forecast period.
  • In Latin American markets, where Internet penetration levels are still relatively low and competition with OTT platforms is less fierce, there is still room for growth in the pay-TV market.
  • With the increasing inclusion of linear and live content as part of OTT video service offerings and the addition of OTT features to traditional pay-TV service propositions, the lines that separate pay-TV and OTT video have become more diffuse, increasing competition levels in the video entertainment market.
  • Video consumption is increasingly being driven by content as a result of broadband connectivity becoming ubiquitous and the range of OTT video entertainment options available to the consumer rapidly expanding.

Reasons to buy

  • This Insider Report provides a comprehensive examination of the main trends taking place in the Americas video entertainment market, helping executives fully understand market dynamics, determine what works and what doesn't, formulate effective product development plans, and optimize resource allocation and return on investments.
  • The report includes examples on strategies adopted by pay-TV service providers that illustrate the findings of the report, providing insight into particular situations in the cloud computing market; this will help the reader understand both the challenges confronted in the real world and the strategies employed to overcome those challenges.
  • The report discusses concrete opportunities in the pay-TV market and OTT-SVoD, providing a number of actionable recommendations for pay-TV and SVoD service providers.
  • With more than ten charts and tables, the report is designed for an executive-level audience, to help to understand the pay-TV and OTT market dynamics, analyzing key trends and strategies.

Table of Contents

  • Executive summary

Section 1: Pay-TV and OTT video key trends

  • Main pay-TV trends in the Americas
  • OTT video market context
  • Main OTT video trends in the Americas

Section 2: Pay-TV and OTT video markets in the Americas

  • Americas demographics at a glance
  • Americas in a global context
  • Pay-TV adoption in the Americas
  • Pay-TV ARPU evolution in the Americas
  • Pay-TV service revenue evolution in the Americas
  • SVOD trends in the Americas

Section 3: Key findings and recommendations

Appendix

  • Acronyms and definitions
  • Companies mentioned
  • Related research
  • Contact information