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市場調查報告書

零售業的「主題標籤世代」:各題目研究

Generation Hashtag in retail - Thematic Research

出版商 GlobalData 商品編碼 926679
出版日期 內容資訊 英文 39 Pages
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零售業的「主題標籤世代」:各題目研究 Generation Hashtag in retail - Thematic Research
出版日期: 2019年11月11日內容資訊: 英文 39 Pages
簡介

1991∼2005年出生的「主題標籤世代」,佔全球總人口的約四分之一。由於此世代進入勞動市場,今後10年其影響力變得非常大。零售業者必須重視並掌握他們的偏好 - 個別化,便利性高的全通路體驗的趨勢,應對訂閱方式,「現實且自信,重視關聯和個性,也履行社會責任」消費態度,新內容形態的接受度,SNS的影響等 -,構築策略。

本報告提供全球「主題標籤世代」(Generation Hashtag) 零售市場趨勢預測相關分析,圍繞零售業的背景情況 (宏觀經濟/技術/法規趨勢等) ,及世代主題標籤的特徵和效果,全球整體及各地區、各產業市場規模、效果預測,主要企業的成功案例,今後的市場機會的方向性等資訊彙整,為您概述為以下內容。

企業

  • 案例研究:針對「主題標籤世代」投資的方法
  • Farfetch
  • Harry's
  • Nordstrom
  • 趨勢
  • 零售業趨勢
  • 技術趨勢
  • 宏觀經濟趨勢
  • 法規趨勢

「主題標籤世代」分析

  • 世代定義
  • 特徵
  • 人口結構

各地區的分析

  • 中國
  • 德國
  • 印度
  • 日本
  • 英國
  • 美國

各對產業的影響

  • 對硬體設備產業的影響
  • 對網際網路、媒體產業的影響
  • 對通訊產業的影響
  • 對軟體、服務業的影響

企業合併、收購 (M&A)

  • 企業
  • 用語一覽

附錄

目錄
Product Code: GDRT-TR-S014

At a rough estimate, Generation Hashtag (those born between 1991 and 2005) makes up one-quarter of the world's population. With the influence of this demographic set to increase over the next decade, as its members continue to enter the workforce, retailers must learn to adapt to this new breed of consumers which demand a personalized, convenient, and omni-channel experience.

Key Highlights

  • Companies offerings novel products, services and technologies will benefit as spending power shifts from Millennials to Generation Hashtag.
  • Young males are a key target market for subscription-based beauty and grooming services
  • Generation Hashtag shoppers are realistic, confident, social, private and responsible.
  • Generation Hashtag is a driving force for new content formats
  • Generation Hashtag uses social media to make purchasing decisions

Scope

  • GlobalData breaks the Generation Hashtag and the relevance to retail, idenitifying key characteristics within the demographic and investigating this group's preferences for shopping method.
  • We review several case studies from around the world on how retailers are investing in capturing spend from this group, and look at how retail, technology, macroeconomic and regulatory trends will impact the theme in the future.

Reasons to buy

  • Learn how retailers such as Farfetch (UK), Harry's (US) and Nordstrom (US) are adapting their approaches to consumer interaction based on the desires of this generation.
  • Understand how this demographic relate to key topics such as delivery options, loyalty schemes and physical experiential retail, so you can better present your brand to these shoppers.
  • Discover the core characteristics of this group in comparison to traditionalists, baby boomers and Generation X, to help you learn how to embrace connectivity and raise spend.
  • Reveal how Generation Hashtag is using social media to explore retail options, so you can tailor your proposition to a higher degree of accuracy.

Table of Contents

Players

  • Case Studies: How to invest in Generation Hashtag
  • Farfetch
  • Harry's
  • Nordstrom
  • Trends
  • Retail trends
  • Technology trends
  • Macroeconomic trends
  • Regulatory trends

Generational Analysis

  • Defining the generations
  • Characteristics
  • Demographics

Geographical Analysis

  • China
  • Germany
  • India
  • Japan
  • UK
  • US

Sector Implications

  • Impact on the hardware sector
  • Impact on the internet and media sector
  • Impact on the telecoms sector
  • Impact on the software and services sector

Mergers & Acquisitions

  • Companies
  • Glossary

Appendix