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各觀光旅遊業的擴增實境 (AR):各主題研究

Augmented Reality in Travel & Tourism - Thematic Research

出版商 GlobalData 商品編碼 920904
出版日期 內容資訊 英文 61 Pages
各觀光旅遊業的擴增實境 (AR):各主題研究 Augmented Reality in Travel & Tourism - Thematic Research
出版日期: 2019年12月18日內容資訊: 英文 61 Pages

本報告提供全球觀光旅遊業VR (擴增實境)的市場相關分析,觀光旅遊產業的整體的趨勢 (技術水準,宏觀趨勢等) ,及現在面臨的課題,今後的成長機會,觀光旅遊業的AR的主要的應用領域,今後的普及趨勢/活用狀況預測等資訊彙整,為您概述為以下內容。


  • 企業
  • 技術概要
  • 市場趨勢
    • 技術趨勢
    • 媒體趨勢
    • 法規趨勢
    • 宏觀經濟趨勢
    • 旅遊業趨勢
  • 產業分析
    • 市場規模、成長率的預測
    • 競爭分析
    • 企業合併、收購 (M&A)
    • 年表
    • 利用案例
  • 價值鏈
    • 半導體
    • 電子元件
    • 設備
    • 平台
    • 應用、內容
  • 擴增實境 (AR) 帶給旅遊業的影響
  • 主要企業的最新趨勢
    • 旅遊公司/組織
  • 各領域的計分卡
    • 家用電子電器
    • 遊戲軟體
      • 企業概要
      • 各主題評估一覽
      • 業績指標的評估一覽
      • 風險評估一覽
  • 用語一覽
  • 附錄:關於「Thematic Research」的分析方法


Product Code: GDTT-TR-S022

Enterprises across tourism are utilizing AR within internal and external operations. For example, American Airlines assisting customers when faced with complicated airport layouts with AR 'wayfinding' and Marriott collaborating with LIFEWTR to provide in room AR entertainment for guests. The tourism industry may become one of the first industries to create successful AR business models due its experiential nature.

This thematic research report takes an in-depth look at the theme of AR and the impact it has on the tourism industry. The report covers both positive and negative trends which the technology has created in the industry and in general. Insight into consumer attitudes on AR and a unique thematic analysis on the impact of the technology is provided, including recommendations for travel & tourism companies. Additionally, we highlight the leading tourism companies involved with utilizing AR in their operations.

AR holds the potential to allow DMO's and other major stakeholders to liaise and take the most optimal decisions through on-the-spot comparisons of alternative scenarios.

Companies in a range of different sectors within the travel industry are developing augmented reality apps, which allow tourists to enhance physical locations, offerings and attractions. Restaurants are building 3D models of menus & dishes to provide an advanced version of conventional menus to customers and historic attractions are providing travelers with a view of the evolution of landmarks in time perspective. These uses illustrate the versatility of this technology.

The use of AR to impose virtual 3D models of planned innovations on top of the actual environment where they will be introduced can support effectively both individual and collective, as well as private and participatory, decision-making processes. A key function of this technology is that it could save significant construction costs.

AR technology holds the potential to create a more seamless transition from in-store to online, which will be especially beneficial for high street travel agencies. Platforms have been created that allow prospective customers to scan a code in store, and the virtual experience will be launched instantly whenever the user wants. This concept is built using GPS coordinates of the destination in real time for a seamless experience.

European and North American consumers are the least receptive to AR technology, with only 14% and 13% stating that AR/VR makes a product smart respectively according to GlobalData. A contributing reason for this decreased percentage in regions such as Europe may be due to the decrease in AR products and services that are visible to the consumer. This may be because there is a considerable lack of IT training, certification and experience in the European workforce, creating a lack of specialized AR developers.


  • This report provides an overview of the impact of AR on tourism and clearly defines the potential of the technology for companies looking to utilize it.
  • It identifies the main trends related to the general AR theme and in tourism, classified into five categories: technology trends, macroeconomic trends, media trends, regulatory trends and tourism trends.
  • This report provides detailed industry analysis. Consumer attitudes regarding AR in the industry are assessed, along with insight in to how this could impact the industry.
  • The main impacts of AR on the tourism industry are outlined, along with recommendations for organizations on how to harness this technology in order to achieve operational success.
  • We highlight companies involved in the utilization of AR in its operations, including KLM and Magnolia Bakery.

Reasons to buy

  • Understand the impact of AR on the tourism industry, using key trends and examples to help you understand how you can adapt and understand this advanced form of technology.
  • Assess the strategies that companies are adopting when utilizing AR.
  • Discover key recommendations on how to utilize AR to achieve operational success.
  • GlobalData's thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage.

Table of Contents

  • Players
  • Technology briefing
  • Trends
  • Technology trends
  • Media trends
  • Regulatory trends
  • Macroeconomic trends
  • Tourism trends
  • Industry analysis
  • Market size and growth forecasts
  • Competitive analysis
  • Mergers and acquisitions
  • Timeline
  • Use cases
  • Value chain
  • Semiconductors
  • Components
  • Devices
  • Platforms
  • Apps and content
  • Impact of AR on the tourism industry
  • Companies
  • Tourism Organizations/Destinations
  • Sector scorecards
  • Consumer electronics sector scorecard
  • Who's who
  • Thematic screen
  • Valuation screen
  • Risk screen
  • Gaming software sector scorecard
  • Who's who
  • Thematic screen
  • Valuation screen
  • Risk screen
  • Glossary
  • Appendix: Our thematic research methodology