Publishing sector scorecard - Thematic Research
|出版日期||內容資訊||英文 18 Pages
|出版業的計分卡:各主題分析 Publishing sector scorecard - Thematic Research|
|出版日期: 2019年12月16日||內容資訊: 英文 18 Pages||
本報告以全球出版業的主要企業 (共50家公司) 為焦點，提供各部門、各企業的業績趨勢調查，各企業技術開發水準和活動情形，各種風險的配合狀況，宏觀經濟、技術開發、規定制定等因素的影響等比較分析。
The publishing industry is in the midst of significant change, driven in large part by technology. For example, internet and social media sites like Facebook have fundamentally altered how people consume news, leaving newspaper publishers struggling to keep up. Many have chosen to adopt online subscription models to secure revenue streams, although these have met with some consumer resistance. Publishing companies must be able to effectively harness technology if they are to survive these turbulent times. Artificial intelligence (AI) could enable them to provide consumers with more timely and relevant content, while formats like podcasts and audiobooks represent opportunities to engage with hard-to-reach demographics, particularly young people and those with limited free time.
This report provides information on key themes that will impact the publishing sector over the next two years, including AI, EdTech, smart speakers, advertising, subscription models, M&A, and data privacy.