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市場調查報告書

TrendSights Analysis:性別的境界 (性別)的歧義性

TrendSights Analysis 2019: Blurring Gender Boundaries

出版商 GlobalData 商品編碼 920838
出版日期 內容資訊 英文 34 Pages
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TrendSights Analysis:性別的境界 (性別)的歧義性 TrendSights Analysis 2019: Blurring Gender Boundaries
出版日期: 2019年11月07日內容資訊: 英文 34 Pages
簡介

隨著男女平等 (男女平權) 問題成為主流,消費者抵抗傳統的男女固定觀念,典型的男女行動及定義之間的流動性增加。許多品牌為了符合消費者的價值觀和想法,不對傳統性別的產品定位是屬於男女,開啟以男性與女性雙方為目標的通訊和行銷策略。

本報告提供性別的境界 (性別)的歧義性調查分析,趨勢概要,重要的理由,最受影響的人,品牌和製造商有效利用方法相關的系統性資訊。

目錄

  • 1. 簡介
  • 2. 趨勢定義
  • 3. 趨勢的促進因素
  • 4. 消費者目標
  • 5. 革新的影響
  • 6. 未來
  • 7. 附錄
目錄
Product Code: CS1913TS

Blurring Gender Boundaries is one of the 63 trends that GlobalData covers as part of our TrendSights series of consumer insight studies. The analysis covers what the trend is, why it is important, who is most influenced by it, and how brands and manufacturers can capitalize on it. The research concludes by identifying where the trend is heading next and how long it will last.

As the issue of gender equality becomes more mainstream, consumers are increasingly defying traditional gender stereotypes, resulting in growing fluidity between typical gender behaviors and definitions. To align with these consumer values and ideas, many brands have opened their communication and marketing strategies up to target both men and women rather than using "for him and for her" positioning for traditionally gender-targeted products that are not gender-specific.

Scope

  • Challenging gender stereotypes has had a great impact on the consumer landscape and many brands are adopting a gender-neutral approach in the way they conceive and promote products.
  • However, it is expected that products tailored in a gendered way will continue to play an important role on retailers' shelves, especially the ones that offer functional properties.
  • The concepts of gender-targeted products and blurred gender boundaries will continue to coexist as they serve different segments of consumers who do or do not desire to consume products addressing their gender perceptions.

Reasons to buy

  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

  • Introduction
  • What?
  • Why?
  • Who?
  • How?
  • What next?

Appendix