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市場調查報告書

TrendSights Analysis:智慧及連網型 - 數位資訊為基礎消費

TrendSights Analysis: Smart & Connected - Digital-Informed Consumption

出版商 GlobalData 商品編碼 920837
出版日期 內容資訊 英文 32 Pages
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價格
TrendSights Analysis:智慧及連網型 - 數位資訊為基礎消費 TrendSights Analysis: Smart & Connected - Digital-Informed Consumption
出版日期: 2019年08月28日內容資訊: 英文 32 Pages
簡介

線上平台經由的資訊的可用性,提高了消費者意識。消費者取得越來越多資訊,也影響到消費決策,與周圍的世界一起發展。消費者,馬上能比較價格、產品品質、品牌倫理。

本報告提供線上生活方式的影響,與網際網路普及率的增加伴隨的線上生活方式的演進相關的系統性資訊。

目錄

  • 熱門話題概述
  • 什麼
  • 為何
  • 怎麼
  • 接下來
  • 附錄

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目錄
Product Code: CS1909TS

The availability of information through online platforms has increased consumer awareness. As consumers become increasingly informed, shopping decisions are impacted and evolve to suit the world around them. Consumers now have instant access to comparisons of price, product quality, and brand ethics. This report will explore the impact of online lifestyles and how they will evolve as internet penetration continues to increase.

Scope:

  • Continually improving technologies and online platforms allow consumers to access greater amounts of information instantly from any location.
  • Growing distrust of companies, particularly multinationals, along with higher expectations, drives consumers to be well-informed.
  • Greater internet penetration is enhancing the scope and reach of consumers.
  • Digital-informed shopping is driven by social, health, and economic concerns.

Reasons to buy:

  • Ethical - Awareness of pressing environmental and ethical issues pushes consumers to be conscientious shoppers. Consumers are becoming more interested in production processes and ingredients, which have become very influential upon product choice.
  • Health - Health concerns prompt consumers to be better educated about product formulation. This includes a heightened awareness of ingredients as well as sugar and calorie content.
  • Economic - Stagnating incomes and economic uncertainty mean consumers have a higher propensity to save. Consumers are compensating by seeking better deals and better value through online comparison platforms.

Table of Contents

  • Hot topic snapshot
  • What?
  • Why?
  • Who?
  • How?
  • What's next?