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市場調查報告書

音樂·電影·TV節目部門的計分卡:題目分析

Music, Film, and TV Sector Scorecard - Thematic Research

出版商 GlobalData 商品編碼 919461
出版日期 內容資訊 英文 16 Pages
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音樂·電影·TV節目部門的計分卡:題目分析 Music, Film, and TV Sector Scorecard - Thematic Research
出版日期: 2019年11月27日內容資訊: 英文 16 Pages
簡介

隨著TV的利用形態從一般節目分發轉向點播分發,內容所有者,廣播公司和大型IT公司之間在與客戶關係方面的競爭越來越激烈。此外廣告商還投資於短視頻應用程序,以捕獲年輕一代(使用按需分發)。

本報告以全球音樂·電影·TV節目市場主要企業 (全50公司) 為焦點,提供各部門·各企業的業績趨勢調查,同時比較分析各企業技術開發水準和活動情形,各種風險的配合狀況,宏觀經濟·技術開發·規定制定等因素的影響等資訊。

目錄

  • 簡介
    • 題目一覽
    • 各部門的業績趨勢
    • 各企業的業績趨勢
  • 市場趨勢
    • 技術趨勢
    • 宏觀經濟趨勢
    • 法規趨勢
  • 市場計分卡:音樂·電影·TV節目
    • 企業概要
    • 各題目評估一覽
    • 業績指標的評估一覽
    • 風險評估一覽
  • 附錄:關於「Thematic Research」的分析方法
目錄
Product Code: GDTMT-TR-R236

As TV moves rapidly from scheduled programming to on-demand viewing, a fierce battle is raging in the media sector over who controls the customer relationship: content owners, TV broadcasters, or the tech titans. Music and video streaming services will strive to improve customer experience by using consumer data collected from cross-platform measurement systems. These platforms are increasingly using artificial intelligence (AI) to improve recommendation engines and to make ads more personalized and targeted.

Advertisers are also trying to engage the younger generation by investing in short video apps. The media sector should be prepared for the impact of tighter copyright regulation, which will likely involve high compliance costs. Tax reform plans will come into place in 2020 designed to limit tax avoidance by large internet ecosystems.

This report provides information on key themes that will impact the music, film, and TV sector over the next two years, including internet TV, AI, short video apps, VR, AR, music streaming, and blockchain.

Scope

  • This report is a sector scorecard, which identifies those companies most likely to succeed in a world filled with disruptive threats. Inside, we predict how each theme will evolve and identify the leading and lagging companies.
  • It includes a theme map that shows the 50 biggest themes driving growth in the music, film, and TV sector.
  • It explains how some of the largest listed players in the sector have performed over the last three years.
  • It looks at major technology and macro-economic trends impacting music, film, and TV companies.

Reasons to buy

  • Companies who invest in the right themes become success stories; those who miss the big themes end up as failures. Corporate executives and investors who want to outperform their competitors need to understand all the themes that impact their sector.
  • However, many of these themes are, by definition, outside of the core competencies of company boardrooms because they typically originate from external industries. This music, film, and TV sector scorecard provides a top-down, comprehensive outlook for the key players in the industry over the next two years, based on the key themes set to transform their market.

Table of Contents

  • INTRODUCTION 3
    • Theme map 3
    • Sector performance 4
    • Company performance 4
  • TRENDS 5
    • Technology trends 5
    • Macroeconomic trends 9
    • Regulatory trends 9
  • SECTOR SCORECARD: MUSIC, FILM, AND TV 10
    • Who's who 10
    • Thematic screen 11
    • Valuation screen 12
    • Risk screen 13
  • APPENDIX: OUR THEMATIC RESEARCH METHODOLOGY 14