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市場調查報告書

西歐的護髮用品的市場機會

Opportunities in the Western Europe Haircare Sector

出版商 GlobalData 商品編碼 918486
出版日期 內容資訊 英文 120 Pages
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西歐的護髮用品的市場機會 Opportunities in the Western Europe Haircare Sector
出版日期: 2019年11月15日內容資訊: 英文 120 Pages
簡介

本報告提供西歐各國的護髮用品的市場相關分析,整體市場規模、成長率,及各產品、各國消費趨勢的變化,各國市場結構、盈利的評估,主要企業、品牌的概要與市場佔有率,流通結構,包裝方式的趨勢,今後的市場成長機會等調查。

第1章 摘要整理

第2章 市場規模、成長率分析 (各地區分析)

  • 市場規模分析:西歐和其他地區的比較
  • 市場成長率分析:各地區
  • 市場成長率分析:各國
  • 市場成長率分析:各類別

第3章 有巨大潛在力的國家的確認:西歐的情況

  • 分析方法
  • 潛在的市場規模的大的國家
  • 風險 - 報酬、市場機會分析

第4章 市場規模、成長率分析 (有巨大潛力的國家的情況)

  • 西歐的潛在的成長力高的國家:概要
  • 成長貢獻度分析:各國
  • 各國的市場成長率分析 (以金額、數量為準):概要
  • 護髮用品的市場佔有率:化妝品、盥洗化妝用品市場整體比率
  • 消費水準的變動:各國、各產品類型
  • 每人消費量、支出額分析

第5章 各國市場的簡介 (有巨大潛力的國家的情況)

  • 英國
  • 瑞典
  • 比利時
  • 德國

第6章 成功案例

  • 西歐的護髮用品市場:案例研究

第7章 企業、品牌分析

  • 西歐的護髮用品產業的代表性企業
  • 各企業、各品牌市場佔有率
  • 代表性企業:西歐的護髮用品市場的情況
  • 代表性品牌 (包含自有品牌):西歐的護髮用品市場的情況
  • 自有品牌的普及率

第8章 主要的流通管道

  • 代表性流通管道:各國
  • 代表性流通管道:各類別

第9章 主要包裝形態

  • 成長率分析:主要的包裝材料、容器的各類型
  • 成長率分析:封蓋/外包裝的各類型

第10章 課題與未來展望

  • 主要課題
  • 今後預測

第11章 附錄

第12章 定義

第13章 關於Global Data

目錄
Product Code: GDCS0134RR

The Western Europe haircare sector was valued at US$14,017 million in 2018, led by improving economy and rising spending ability of consumers as they increasingly take up employment. Growth will primarily be driven by the image-conscious trend, especially among the working population across the region. Hypermarkets & supermarkets was the leading distribution channel for the Western Europe haircare sector, while rigid plastics accounted for the largest share of packaging materials in the Western European haircare sector with a volume share of 66% in 2018.

This report brings together multiple data sources to provide a comprehensive overview of the Western Europe haircare sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Western Europe haircare sector, analyzing data from fifteen countries in the region. It includes analysis on the following -

Sector overview: Provides overview of the sector size, value, and volume growth analysis, across regions.

Change in consumption: Analysis on the shift in consumption of haircare by markets across the key countries in the Western Europe region.

High potential countries: Provides Risk-Reward analysis of top four high potential countries in the Western Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.

Country analysis: Provides a deep-dive analysis of four high potential countries covering value growth during 2018-2023, key challenges, consumer demographics, and key trends, supported with product examples. It also includes analysis of the key challenges faced by and future outlook for the region.

Company Analysis: Provides an overview of leading brands in the Western Europe region and analyzes the growth of private labels in the region.

Key distribution channels: Provides analysis on the leading distribution channels for haircare across the key countries in the Western Europe region, in 2018. It covers six distribution channels: hypermarkets & supermarkets, health & beauty stores, parapharmacies/drugstores, chemists/pharmacies, department stores, and others, which includes e-retailers, direct sellers, convenience stores, 'dollar stores', and cash & carries & warehouse clubs.

Preferred packaging formats*: The report provides percentage share (in 2018) and growth analysis (during 2013-2023) for various package materials, pack types, closures, and primary outer types based on the volume sales (by pack units) of haircare.

Reasons to buy

  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates

Table of Contents

1. Executive summary

2. Market size and growth analysis (regional analysis)

  • Market size analysis - Western Europe compared to other regions
  • Growth analysis by region
  • Growth analysis by country
  • Growth analysis by category

3. Identifying high potential countries in Western Europe

  • Identifying high potential countries - methodology
  • High potential countries
  • Identifying high potential countries - risk, reward, and opportunity analysis

4. Market size and growth analysis (high potential countries in Western Europe)

  • High potential countries in Western Europe - overview
  • Growth contribution analysis by country
  • Share of haircare compared to other cosmetics & toiletries sectors
  • Change in consumption levels by country and haircare categories
  • Per capita consumption analysis
  • Per capita expenditure analysis

5. Country profiles (high potential countries in Western Europe)

  • The UK
  • Sweden Belgium Germany

6. Success stories

  • Haircare in Western Europe: case studies 7. Company and brand analysis
  • Leading companies in the Western Europe haircare sector
  • Company and brand share analysis
  • Leading companies in Western Europe haircare sector by value sales
  • Leading brands (including private label) in Western Europe haircare sector by value sales
  • Private label penetration in the haircare sector

8. Key distribution channels

  • Leading distribution channels by countries
  • Leading distribution channels by categories

9. Key packaging formats

  • Growth analysis by key package material and pack type
  • Growth analysis by closure type and primary outers

10. Challenges and future outlook

  • Key challenges Future outlook

11. Appendix

12. Definitions

13. About GlobalData

List of Tables

  • Regional comparison: market size, growth, and per capita analysis, 2018-2023
  • High potential countries - Western Europe
  • High potential countries in Western Europe - overview
  • Value share of the haircare sector as a proportion of other cosmetics & toiletries sectors by country, 2018
  • Change in consumption by categories within haircare (value terms), 2018-2023
  • The UK, key categories value share, 2018
  • Sweden, key categories value share, 2018
  • Belgium, key categories value share, 2018
  • Germany, key categories value share, 2018
  • Company and brand share analysis
  • Private label penetration (in value terms) in the haircare sector, 2018
  • Leading distribution channels in Western Europe by countries (by value), 2018
  • Leading distribution channels in Western Europe by categories (by value), 2018

List of Figures

  • Annual value growth analysis by region (2018-2023)
  • Annual volume growth analysis by region (2018-2023)
  • Value and volume growth analysis by country (2018-2023)
  • Value and volume growth analysis by categories in Western Europe (2018-2023)
  • Country level contribution to the growth of conditioner in Western Europe, 2018-2023
  • Country level contribution to the growth of hair colorants in Western Europe, 2018-2023
  • Country level contribution to the growth of hair loss treatments in Western Europe, 2018-2023
  • Country level contribution to the growth of perms & relaxers in Western Europe, 2018-2023
  • Country level contribution to the growth of salon hair care in Western Europe, 2018-2023
  • Country level contribution to the growth of shampoo in Western Europe, 2018-2023
  • Country level contribution to the growth of styling agents in Western Europe, 2018-2023
  • Per capita consumption by categories in Western Europe and high potential countries, 2018
  • Per capita expenditure by categories in Western Europe and high potential countries, 2018
  • The UK haircare - demographic analysis
  • Sweden haircare - demographic analysis
  • Belgium haircare - demographic analysis
  • Germany haircare - demographic analysis
  • Leading companies in the Western Europe haircare sector
  • Leading companies in Western Europe haircare sector by value sales
  • Leading brands (including private label) in Western Europe haircare sector by value sales
  • Growth analysis by key pack material and pack type
  • Growth analysis by closure type and primary outer
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