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市場調查報告書

東歐的護髮用品的市場機會

Opportunities in the Eastern Europe Haircare Sector

出版商 GlobalData 商品編碼 918485
出版日期 內容資訊 英文 134 Pages
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東歐的護髮用品的市場機會 Opportunities in the Eastern Europe Haircare Sector
出版日期: 2020年04月22日內容資訊: 英文 134 Pages
簡介

本報告提供東歐各國的護髮用品的市場相關分析,整體市場規模、成長率,及各產品、各國消費趨勢的變化,各國市場結構、盈利的評估,主要企業、品牌的概要與市場佔有率,流通結構,包裝方式的趨勢,今後的市場成長機會等調查。

第1章 摘要整理

第2章 市場規模、成長率分析 (各地區分析)

  • 市場規模分析:東歐和其他地區的比較
  • 市場成長率分析:各地區
  • 市場成長率分析:各國
  • 市場成長率分析:各類別

第3章 有巨大潛力的國家的確認:東歐的情況

  • 分析方法
  • 潛在市場規模大的國家
  • 風險 - 報酬、市場機會分析

第4章 市場規模、成長率分析 (有巨大潛力的國家的情況)

  • 東歐的潛在成長力高的國家:概要
  • 成長貢獻度分析:各國
  • 各國的市場成長率分析 (以金額、數量為準):概要
  • 護髮用品的市場佔有率:化妝品、盥洗化妝用品市場整體比率
  • 消費水準的變動:各國、各產品類型
  • 每人消費量、支出額分析

第5章 各國市場的簡介 (有巨大潛力的國家的情況)

  • 土耳其
  • 波蘭
  • 羅馬尼亞
  • 俄羅斯

第6章 成功案例

  • 東歐的護髮用品市場:案例研究

第7章 企業、品牌分析

  • 東歐的護髮用品產業的代表性企業
  • 各企業、各品牌市場佔有率
  • 代表性企業:東歐的護髮用品市場的情況
  • 包含代表性品牌 (自有品牌):東歐的護髮用品市場的情況
  • 自有品牌的普及率

第8章 主要的流通管道

  • 代表性流通管道:各國
  • 代表性流通管道:各類別

第9章 主要包裝形態

  • 成長率分析:主要的包裝材料、容器的各類型
  • 成長率分析:封蓋/外包裝的各類型

第10章 課題與未來展望

  • 主要課題
  • 今後預測

第11章 附錄

第12章 定義

第13章 關於Global Data

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目錄
Product Code: GDCS0182RR

The Eastern Europe haircare sector is led by the shampoo category in value terms. Theperms & relaxers categories are expected to register the fastest value CAGR, followed by styling agents. Hypermarkets & supermarkets is the leading channel for the distribution of haircare sector in Eastern Europe. Rigid plastics was the most commonly used pack material in the sector, followed by flexible packaging. The Henkel AG & Co. KGaA, L'Oreal S.A., Unilever, Procter & Gamble, and Coty, Inc. are the leading players in the sector.

This Regional Profile report on the haircare sector in Eastern Europe provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

  • Sector data: Overall sector value and volume data with growth analysis for 2014-2024
  • Category coverage: Value and growth analysis for Haircare with inputs on individual segment share within each category and the change in their market share forecast for 2019-2024
  • Leading players: Market share of brands (in value and volume terms) and private labels (in value terms) in 2019
  • Distribution data: Percentage of sales within each category through distribution channels such as cash & carries and warehouse clubs, convenience stores, department stores, "dollar stores", variety stores & general merchandise retailers, e-retailers, food & drinks specialists, hypermarkets & supermarkets, on-trade, and other general retailers
  • Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for flexible packaging, paper & board, rigid plastics, glass, rigid metal and others; pack type data for: carton, bag/sachet, tub, bottle, jar and stand up pouch.

Scope

This report brings together multiple data sources to provide a comprehensive overview of Eastern Europe haircare sector, analyzing data from 20 countries in the region. It includes analysis on the following -

  • Market Environment: Includes sector size, market size, and growth analysis by category
  • High-Potential Countries' Analysis: Indicates changing share of value consumption in the various haircare by category across high-potential countries in Eastern Europe region. It also provides 'Risk-Reward' analysis of 4 countries across Eastern Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
  • Country Deep Dive: Provides the overview, demographic analysis, and key trends across high-potential countries
  • Success Stories: Provides some of the most compelling haircare manufacturers, brands, products, and marketing campaigns in Eastern Europe region. It also provides a better understanding of how a certain manufacturer achieved success in the sector, and insights
  • Competitive Environment: Provides an overview of leading companies in Eastern Europe region, besides analyzing growth of private label in the region
  • Distribution Analysis: Provides analysis on the leading distribution channels in Eastern Europe haircare sector in 2019. It covers six distribution channels - hypermarkets & supermarkets, health & beauty stores, parapharmacies/drugstores, chemists/pharmacies, convenience Stores, and others includes eRetailers, direct sellers, department stores, "dollar stores", variety stores & general merchandise retailers, cash & carries & warehouse clubs, and other retailers
  • Packaging Analysis: The report provides percentage share (in 2019) and growth analysis (during 2014-2024) for various pack materials pack type, closure, and primary outer types based on the volume sales (by pack units) of haircare
  • Challenges and Future Outlook: Provides the challenges and future outlook pertaining to Eastern Europe's haircare sector

Reasons to Buy

  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates

Table of Contents

  • Executive Summary

1. Market Environment

  • Market Size Analysis - Eastern Europe Compared to Other Regions
  • Value and Volume Growth Analysis by Region
  • Eastern Europe Market Growth Analysis by Country
  • Eastern Europe Market Growth Analysis by Category

2. High-Potential Countries' Analysis

  • Methodology - Identifying High-Potential Countries
  • Top Four High-Potential Countries In Eastern Europe
  • Overview of High-Potential Countries in Eastern Europe
  • Growth Contribution Analysis by Country (1/4)
  • Growth Contribution Analysis by Country (2/4)
  • Growth Contribution Analysis by Country (3/4)
  • Growth Contribution Analysis by Country (4/4)
  • Value Share Analysis of Haircare Compared to Other Cosmetics & Toiletries Sectors
  • Change in Consumption Levels by Country and Category
  • Per Capita Consumption Analysis
  • Per Capita Expenditure Analysis

3. Country Deep Dive

  • Overview of the Polish Haircare Sector
  • Demographic Analysis - Poland
  • Market Size Analysis of Top 10 Cities
  • Market Size Analysis of Top 10 Cities by Categories
  • Top 10 Cities Contribution to Volume Growth
  • Key Trends in the Polish Haircare Sector
  • Overview of the Romanian Haircare Sector
  • Demographic Analysis - Romania
  • Market Size Analysis of Top Eight Cities
  • Market Size Analysis of Top Eight Cities by Categories
  • Top Eight Cities Contribution to Volume Growth
  • Key Trends in the Polish Haircare Sector
  • Overview of Turkish Haircare Sector
  • Demographic Analysis - Turkey
  • Market Size Analysis of Top 10 Cities
  • Market Size Analysis of Top 10 Cities by Categories
  • Top 10 Cities Contribution to Volume Growth
  • Key Trends in Turkish Haircare Sector
  • Overview of the Czech Republic Haircare Sector
  • Demographic Analysis - The Czech Republic
  • Market Size Analysis of Top Four Cities
  • Market Size Analysis of Top Four Cities by Categories
  • Top Four Cities Contribution to Volume Growth
  • Key Trends in the Czech Republic Haircare Sector

4. Success Stories

  • About Case Studies
  • Case Study: Batiste Dry Shampoo
  • Case Study: NIVEA® Hairmilk Natural Shine Shampoo
  • Case Study: Hario Han Meo Ri Shampoo

5. Competitive Environment

  • Leading Companies Share in the Eastern Europe Haircare Sector
  • Brand Share Analysis of Top Five Companies
  • Leading Companies in the Eastern Europe Haircare Sector
  • Leading Brands in the Eastern Europe Haircare Sector
  • Private Label Penetration in the Eastern Europe Haircare Sector

6. Distribution Analysis

  • Leading Distribution Channels by Country
  • Leading Distribution Channels by Category (1/2)
  • Leading Distribution Channels by Category (2/2)

7. Packaging Analysis

  • Growth Analysis by Key Pack Material and Pack Type
  • Growth Analysis by Closure Type and Primary Outer Type

8. Challenges and Future Outlook

  • Key Challenges in the Eastern European Haircare Sector
  • Future Outlook of the Eastern European Haircare Sector

Appendix

  • Definitions
  • About GlobalData

List of Tables

  • Regional Comparison: Market Size, Growth, and Per Capita Analysis, 2019-2024
  • Overview of High-Potential Countries In Eastern Europe
  • Value Share of Haircare Sector as a Proportion of Overall Cosmetics & Toiletries Sectors by Country, 2019
  • Change in Consumption of Category Within Haircare(value Terms), by Country, 2019-2024
  • Top Five Companies Share by Brand (in Value Terms) in the Eastern Europe Haircare Sector, 2019
  • Private Label Penetration (in Value Terms) in the Eastern Europe Haircare Sector, 2019
  • Leading Distribution Channels in Eastern Europe by Country, 2019
  • Leading Distribution Channels in Eastern Europe by Category, 2019

List of Figures

  • Annual Value Growth Analysis by Region, 2019-2024
  • Annual Volume Growth Analysis by Region, 2019-2024
  • Category Volume Growth Analysis of Countries Compared to Regional Average Growth
  • Country Value Size and CAGR Analysis Grid Based on Regional Average
  • Value and Volume Growth Analysis by Category in Eastern Europe, 2019-2024
  • Country-Level Contribution to Growth of the Conditioner Category in Eastern Europe, 2019-2024
  • Country-Level Contribution to Growth of the Hair Colorants Category in Eastern Europe, 2019-2024
  • Country-Level Contribution to Growth of the Hair Loss Treatments Category in Eastern Europe, 2019-2024
  • Country-Level Contribution to Growth of the Perms & Relaxers Category in Eastern Europe, 2019-2024
  • Country-Level Contribution to Growth of the Salon Hair Care Category in Eastern Europe, 2019-2024
  • Country-Level Contribution to Growth of the Shampoo Category in Eastern Europe, 2019-2024
  • Country-Level Contribution to Growth of the Styling Agents Category in Eastern Europe, 2019-2024
  • Per Capita Consumption by Category in Eastern Europe by Country, 2019
  • Per Capita Expenditure by Category in Eastern Europe by Country, 2019
  • Poland: Category Share
  • Demographic Analysis - Poland
  • Market Size Analysis of Top 10 Cities
  • Market Size Analysis of Top 10 Cities by Categories
  • Top 10 Cities Contribution to Volume Growth
  • Romania: Category Share
  • Demographic Analysis - Romania
  • Market Size Analysis of Top Eight Cities