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市場調查報告書

觀光旅遊業的巨量資料:各主題研究

Big Data in Travel and Tourism - Thematic Research

出版商 GlobalData 商品編碼 916565
出版日期 內容資訊 英文 47 Pages
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觀光旅遊業的巨量資料:各主題研究 Big Data in Travel and Tourism - Thematic Research
出版日期: 2019年10月30日內容資訊: 英文 47 Pages
簡介

本報告提供全球觀光旅遊業的巨量資料的影響度相關分析,整體市場結構和背景情況 (技術趨勢,宏觀經濟趨勢,法規環境等),在大企業的巨量資料的利用案例,各部門的市場趨勢預測 (觀光旅遊業巨量資料生成/管理等),主要企業的簡介等資訊彙整,為您概述為以下內容。

目錄

  • 企業
  • 技術概要
  • 市場趨勢
    • 觀光旅遊業趨勢
    • 資料趨勢
    • 技術趨勢
    • 資料中心趨勢
    • 宏觀經濟趨勢
    • 法規趨勢
  • 產業分析
    • 企業合併、收購 (M&A)
    • 年表
  • 觀光旅遊業的影響
    • 案例研究:觀光旅遊業的情況
    • 對觀光旅遊業者的建議
  • 價值鏈
  • 巨量資料的生成
  • 巨量資料的管理
    • 資料管治/安全
    • BI (商業智慧)
    • 資料分析
    • 資料保存
    • 資料處理
    • 資料集中
    • 資料整合
  • 巨量資料產品的開發
  • 巨量資料的消費
  • 企業
    • 上市公司
    • 非上市公司
    • 觀光旅遊業者
  • 詞彙表
  • 附錄:關於「Thematic Research」的分析方法
目錄
Product Code: GDTT-TR-S023

Big data is increasingly important for travel and tourism companies as the sheer amount of data collected needs to be properly analysed to make informed decisions.

This thematic research report takes an in-depth look at the theme of big data and the impact it has on the industry, its players, and also on tourists. The report covers the main themes occurring in the industry, real-life case studies a unique thematic analysis of the impact on the industry including recommendations for travel & tourism companies. Additionally, we highlight the public and private companies involved with big data.

"The travel and tourism industry can be made more profitable and efficient with big data analytics. Billions of trips are taken each year and each of these creates multiple data points that are easily recorded through ticket purchases, hotel bookings, and internet searches. Companies are investing in the technology to different extents and those that are only doing so superficially will likely fall behind those that fully understand the power of big data analysis." - Laura Beaton

Key Highlights

With the huge amount of information collected about travelers around the world, companies are able to make use of targeted marketing to attract the right customers at the right time.

The misuse and mishandling of personal data is a hot topic, thanks in large part to the scandal involving Facebook and Cambridge Analytica. Increased regulation around the storage and processing of data is highly likely - indeed, it is already underway in Europe in the form of the General Data Protection Regulation (GDPR), which came into force in May 2018.

The full-scale mainstream adoption of 5G, which is still a few years away, has the potential to increase data consumption globally. 5G is expected to enable faster speeds (up to 20 gigabits per second (Gbps) per user) and connect around one million devices per square kilometer (approximately 10 times more than with 4G).

So many aspects of booking can be affected by big data analytics - marketing, pricing, and seat or hotel room allocation are just some of these. According to the GlobalData 2019 Q3 survey, online travel agents (OTAs) are the most used avenue for booking travel.

Big data is continuously changing the way tourism brands price and target their customers, by providing more tailored and ultimately better product and service offerings based on the available information. This translates to dynamic pricing (adjusting ticket and room prices based on demand) to ensure firstly that prices remain competitive, and secondly to reduce the likelihood of lost revenue through a lack of bookings.

Scope

  • This report provides an overview of the impact of big data analytics on tourism and clearly defines the various faces of the theme.
  • It identifies the main trends related to the theme, classified into six categories: travel & tourism trends; data trends; technology trends; data center trends; macroeconomic trends; and regulatory trends.
  • This report identifies several case studies to illustrate how big data impacts the industry, including examples from British Airways & Hilton Hotels & Resorts. Additionally, it provides an insight into what companies are doing to increase their understanding of the technology.
  • Our unique thematic methodology provides an in-depth analysis on the impact of the theme on the travel & tourism industry, underlining several ways that companies can use big data to improve their operations.
  • We highlight public and private companies involved with big data, including Airbnb and Hopper.

Reasons to buy

  • Understand the impacts of big data on travel & tourism companies, using case studies and examples to help you understand how you can learn about and adapt to the technology.
  • Assess the strategies that companies are adopting to collect, analyse and use the wealth of data available to them.
  • GlobalData's thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage.

Table of Contents

  • Players
  • Technology briefing
  • Trends
    • Travel & tourism trends
    • Data trends
    • Technology trends
    • Data center trends
    • Macroeconomic trends
    • Regulatory trends
  • Industry analysis
    • Mergers and acquisitions
    • Timeline
  • Impact on the travel & tourism industry
    • Travel & tourism case studies
    • Recommendations for travel & tourism companies
  • Value chain
  • Big data generation
  • Big data management
    • Data governance and security
    • Business intelligence
    • Data analysis
    • Data storage
    • Data processing
    • Data aggregation
    • Data integration
  • Big data product development
  • Big data consumption
  • Companies
    • Public companies
    • Private companies
    • Travel & tourism companies
  • Glossary
  • Appendix: Our thematic research methodology
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