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市場調查報告書

觀光地的中國市場:來源市場,基礎設施、旅遊名勝,風險、機會

Tourism Destination Market Insights: China (2019) - Analysis of source markets, infrastructure and attractions, and risks and opportunities

出版商 GlobalData 商品編碼 912976
出版日期 內容資訊 英文 36 Pages
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觀光地的中國市場:來源市場,基礎設施、旅遊名勝,風險、機會 Tourism Destination Market Insights: China (2019) - Analysis of source markets, infrastructure and attractions, and risks and opportunities
出版日期: 2019年09月26日內容資訊: 英文 36 Pages
簡介

中國的入境旅客,2018年達到6,180萬人,比前一年增加了1.8%。

本報告提供中國的觀光地調查分析,概要,觀光旅遊的種類,關注的城市,旅遊名勝,風險、機會等相關的系統性資訊。

概要

  • 概述
  • 主要趨勢
  • 新的發展
  • 來源市場
  • 新計劃
  • 國際線的新下水

觀光旅遊的種類

  • 城市停留型休假
  • 文化旅遊
  • 背包旅遊

關注的城市

  • 北京
  • 深圳
  • 成都

旅遊名勝

地區的風險、SWOT分析

  • 地區的風險
  • SWOT分析

附錄

目錄
Product Code: GDTT0183MI

As the fourth largest inbound destination, the People's Republic of China aims to enrich the quality and socio-economic development of tourism throughout the nation. Declared in the 'Outline for National Tourism and Leisure' (2013-2020) the strategy aims to improve the quality of life, tourism services, infrastructure, tourism product development (such as rural and red tourism), develop public services nationally and generally enhance the quality of overall services.

City breaks, cultural tourism and backpacking are some of the most avid types of travel into and around China. As the People's Republic of China invest in more tourism products, this has seen a rise in health and wellness, rural and red tourism throughout the nation.

In 2018 China received 61.8 million inbound travelers an increase of 1.8% from 2017.

This insight report includes an analysis of source markets, infrastructure and attractions, and assesses the risks and opportunities for China as a destination market.

Scope

  • This report is part of GlobalData's Destination Market Insights Series.
  • These reports provide an in-depth analysis of a tourist destination and its key source markets, as well as an assessment of the trends and issues in the covered destination market, in this case China.

Reasons to buy

  • Obtain a clear and detailed insight into new developments in popular, well-established and upcoming tourist destinations.
  • Use data and analysis to explore future trends related to international arrivals, airlines, niche tourism, and hotel developments.
  • Gain a strong understanding of the opportunities in the market, as well as the risks, to support better business decisions.

Table of Contents

  • Overview
    • Snapshot
    • Key Trends
    • New Developments
    • Source Markets
    • New Projects
    • New International Flights
  • Types of Tourism
    • City Breaks
    • Cultural Tourism
    • Backpacking Travel
  • City Focus
    • City Focus: Beijing
    • City Focus: Shenzhen
    • City Focus: Chengdu
  • Attractions
  • Regional Risk & SWOT Analysis
    • Regional Risk
    • SWOT Analysis
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • Appendix