Tourism Destination Market Insights: United States - Analysis of source markets, infrastructure and attractions, and risks and opportunities
|出版日期||內容資訊||英文 39 Pages
|美國的旅遊觀光業分析:出發地、基礎設施、受歡迎度，風險、市場機會分析 Tourism Destination Market Insights: United States - Analysis of source markets, infrastructure and attractions, and risks and opportunities|
|出版日期: 2019年06月13日||內容資訊: 英文 39 Pages||
美國的旅遊觀光業近幾年順利發展，今後旅客的年度增加率 (2019∼2023年) ，預計國內旅客為1.8％，訪問觀光客 (入境) 為2.7％。英國、日本、中國3個國家是主要的出發地，以及佛羅里達州成為最受歡迎的旅行目的地。
The US will have 1,067 luxury hotels by the end of 2019. This is expected to increase to 1,123 by 2022, at a compound annual growth rate (CAGR) of 1.7%, driven by increasing numbers of Chinese tourists. Chinese tourists are a high spending source market and their visitation numbers to the US have been growing rapidly in recent years. A CAGR of 8.7% was recorded in Chinese visitation to the US between 2014 and 2018, and luxury hotels such as Four Seasons state that China is their second-largest source market. Revenue from Chinese travelers has increased steadily for the company, with double-digit growth in revenue in recent years.
The average spends per inbound tourist in the US is expected to carry on its upward trend. From 2016 to 2018, average expenditure has risen at a CAGR of 3.2% from US$2,534 to US$2,700. This increase in average expenditure is creating a rising demand for luxury services whilst on vacation, especially in the accommodation sector.
Luxury hotels are now being constructed in up-and-coming areas which may not necessarily be located in tourist hotspots - Nobu and the Hoxton will both open their doors in 2019 in Chicago. Both hotels are situated in the meatpacking district, a gritty, industrial area which is undergoing a rapid transformation. Hotels opening in up-and-coming areas away from city centers will help to reduce the effects of overtourism and are more socially sustainable.
An increasing number of downtown areas in major cities within the US are being gentrified in order to increase capacity, attract higher spending market segments, attract further investment in to the city and improve the overall brand image of the destination. An example of successful gentrification would be Industrial Way in Buellton, California. Industrial Way was for years a collection of warehouses and light manufacturing buildings. In recent years, developers have added restaurants, breweries and distilleries to the area and it is now a popular destination for wine tasting.
Luxury hotels opening in once industrial or downtown areas within large cities will be a continuing trend. Luxury consumers are moving away from standardization as the millennial market grows in size. Old industrial and downtown areas within cities often provide a vibrant mix of architecture, culture and are often non-commercial. This gives these areas an alternative image, which attracts younger market segments.
Latest report, "Tourism Destination Market Insights: United States", states that although this growth is not expansive, it showcases the gradually increasing demand from international and domestic source markets for more luxurious offerings within the US.
The report uses state and national focused analysis to explore inbound tourist markets, infrastructure and attractions, as well as risks and opportunities. The report provides clear insight into current and future tourism developments in the region.