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商務旅遊的主要趨勢:旅客的主要類型,主要的市場趨勢,主要的訪問處,課題,市場機會分析

Key Trends in Business Travel: Analysis of traveller types, key market trends, key destinations, challenges and opportunities

出版商 GlobalData 商品編碼 893793
出版日期 內容資訊 英文 34 Pages
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商務旅遊的主要趨勢:旅客的主要類型,主要的市場趨勢,主要的訪問處,課題,市場機會分析 Key Trends in Business Travel: Analysis of traveller types, key market trends, key destinations, challenges and opportunities
出版日期: 2019年06月11日內容資訊: 英文 34 Pages
簡介

在全球觀光旅遊業中,商務旅客2018年時刻達到了2億1700萬人。這為全旅客中的15.3%,關於「親屬、友人訪問」有高比率。近幾年尤其是出差也打算順便休假旅遊的「Bleisure 」變得繁盛。

本報告提供全球商務旅遊市場最新趨勢相關分析,市場整體及主要部門趨勢預測,及近幾年的市場主要趨勢,受歡迎度高的旅行目的地的趨勢與形勢預測,今後的市場機會與應該解決的課題等相關調查。

目錄

  • 分析概要
  • 旅客的種類
    • Bleisure旅客
    • 生態學導向的商務旅客
  • 市場主要趨勢
    • 飯店
    • 航空
  • 主要的旅行目的地
    • 主要的旅行目的地:歐洲
    • 關注度高的旅行目的地:中國
    • 關注度高的,現在發展中的旅行目的地:馬來西亞
  • 課題與市場機會
  • 附錄
目錄
Product Code: GDTT0152MI

This report provides analysis of traveller types and key market trends which are contributing to one of the major segments within tourism currently - business travel. Major and upcoming destinations are assessed, along with growth forecasts to provide valuable insight. Challenges along with opportunities in the industry are explained in relation to industry examples.

GlobalData's Tourism Insights Report "Key Trends in Business Travel", looks at the key trends & issues within the growing business travel segment, as well as the opportunities and threats. It also offers an insight into key destinations, traveler groups, and into the strategies of the leading companies.

Scope

  • A prime traveler segment other than typical leisure and VFR (visiting friends and relatives) markets is the business traveler. An incredible 217 million international arrivals (15.3%) were solely for business in 2018 while 1.06 billion domestic trips (9.7%) were undertaken for business purposes.
  • Accessibility, social awareness, technological developments, visa facilitation and most crucially, connectivity have aided the expansive growth of business travel. Connectivity is the major influencer of this growth.
  • Destinations also brand themselves as a 'MICE' destination in order to capitalize on the events industry in association with their respective convention and visitor bureaus[6]. Through collaborative operations, subsidies may also be offered in order to attract greater interest to the host location to improve the economy spurring regeneration and regional development.
  • Both domestic and outbound business travel trips are forecast to grow rapidly over the next few years according to GlobalData's datasets. International arrivals solely for business travel will rise by 18.1% by 2022 (from 217million in 2018 to 257million in 2022).
  • The combining of business and leisure creating 'Bleisure' is an explosive trend for the travel sector.

Reasons to buy

  • Gain an insight into the business travel segment
  • Understand the key traveler types business travel facilities and hotel companies can look to attract
  • Look at the key destinations and why they appeal
  • Gain a detailed understanding of the key trends, isseus and chellenges facing operators in the business travel space.

Table of Contents

  • Snapshot
  • Traveler Types
    • Bleisure traveler
    • Eco-business traveler
  • Key Market Trends
    • Hotels
    • Airlines
  • Key Destinations
    • Key destinations: Europe
    • Key destination in focus: China
    • Developing destination in focus: Malaysia
  • Challenges and Opportunities
  • Appendix
    • References
    • Terminology and definitions
    • About the author
    • GlobalData at a glance
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