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e遊戲、e運動的生態系統:對通訊企業來說的意義的譯解

Decoding the eGaming & eSports Ecosystem for Telecoms

出版商 GlobalData 商品編碼 893792
出版日期 內容資訊 英文 27 Pages
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e遊戲、e運動的生態系統:對通訊企業來說的意義的譯解 Decoding the eGaming & eSports Ecosystem for Telecoms
出版日期: 2019年06月24日內容資訊: 英文 27 Pages
簡介

全球e遊戲、e運動市場,由於消費者根深蒂固的人氣和新流通策略的登場,技術開發的成果等,而急速發展。遊戲產業的經營模式現在「產品導向型」轉移到「遊戲即服務方式」。

本報告提供全球e遊戲及e運動的市場趨勢,和在相關領域的通訊企業的企業發展情形相關分析,彙整e遊戲、e運動的概要和價值鏈結構,主要的推動及阻礙市場要素,生態系統內部通訊企業發揮的作用,全球大通訊企業的主要配合措施案例 (提案價值、經營模式、市場策略等),e遊戲、e運動的生態系統的發展方向性,產業相關人員應致力處理的課題和對策等資訊,為您概述為以下內容。

目錄

  • 摘要整理

第1章 用語一覽和市場背景情況

  • e遊戲、e運動定義
  • e遊戲、e運動的技術/消費者行動趨勢
  • e遊戲、e運動的普及:促進、阻礙因素

第2章 e遊戲、e運動的生態系統

  • e遊戲、e運動的價值鏈
  • e遊戲、e運動的生態系統:市場參與企業
  • e遊戲、e運動市場最新趨勢
  • 通訊企業的e遊戲、e運動市場上目前活動情形

第3章 案例研究

  • KDDI
  • Telefonica
  • Orange
  • Etisalat

第4章 主要分析結果與建議

附錄

目錄
Product Code: GDTC0186IR

eGaming and eSport markets are rapidly growing around the world, driven by consumer demand, new distribution strategies and technological innovation. The gaming industry is transforming from a product-oriented model to a gaming-as-a-service model. 5G, cloud gaming and AR/VR are leading the new innovation cycles, while free-to-play pricing strategies and in-app monetization are transforming the economics of gaming.

Decoding the eGaming and eSports Ecosystem for Telecoms' a new Global Outlook Report by GlobalData, provides an executive-level overview of the global eGaming and eSports market. It delivers deep qualitative insights into the eGaming and eSports industry, eGaming and eSports value chain and ecosystem dynamics. It also analyzes key trends in the eGaming industry and provides insights into telco eGaming monetization strategies.

The report provides an in-depth analysis of the following

  • eGaming and eSports taxonomy & market context: an overview of eGaming and eSports at a global level and analysis of the eGaming and eSports value-chain and role of telcos.
  • eGaming and eSports ecosystem: an overview of the main eGaming and eSports drivers and inhibitors and how these are impacting market development. This section also analyzes telcos' role within eGaming and eSports market.
  • Case studies: this section analyzes the gaming value proposition, business models and strategies of four telecom operators. It also details telcos' involvement in the eSports realm.
  • Key findings and recommendations: the Global Outlook Report concludes with a number of key findings and a set of recommendations for eGaming and eSport stakeholders, including telecom service providers.

Scope

  • The gaming industry is moving to an as-a-service business model with in-app purchases transforming the economy of gaming.
  • eGaming is becoming increasingly mobile, driven by the increased availability of high-performance devices and rollout of 5G services.
  • Players across eGaming ecosystem are popularizing eSports to seize new revenue streams.
  • Telecom operators act as gatekeepers for cloud gaming and streaming services through their connectivity services.

Reasons to buy

  • This Global Outlook Report provides a comprehensive examination of the eGaming and eSportsvalue chain and business models. It helps executives fully understand the ecosystem, market dynamics, latest developments and value chain. It helps telecom decision-makers determine key eGaming and eSports positioning strategies, formulate effective product development plans and optimize return on investments.
  • Four case studies illustrate the findings of the report, providing insights around different value propositions across the world, including services, monetization approaches and partnerships. This will help telecom executives craft adapted eGaming and eSports strategies to unlock new revenue streams.
  • The report discusses concrete opportunities in the eGaming and eSports market, providing a number of actionable recommendations for eGaming and eSports ecosystem participants, including telecom service providers.

Table of Contents

  • List of Exhibits
  • Executive Summary

Section 1: Taxonomy & Market Context

  • Defining eGaming and eSports
  • eGaming & eSports Technology & Consumer Behavior Trends
  • eGaming & eSports Adoption: Drivers & Inhibitors

Section 2: eGaming and eSports Ecosystem

  • eGaming and eSports Value Chain
  • Gaming & eSports Ecosystem Players
  • eGaming & eSports - Latest Developments
  • Telcos' Current Activity in the eGaming & eSports Space

Section 3: Case Studies

  • KDDI - eGaming & eSports
  • Telefonica - eGaming & eSports
  • Orange - eGaming & eSports
  • Etisalat - eGaming & eSports

Section 4: Key Findings & Recommendations

Appendix

  • Acronyms and definitions
  • Companies mentioned
  • Related research
  • Contact information

List of Figures

  • Exhibit 1: Key definitions and gaming platforms
  • Exhibit 2: Harry Potter AR game
  • Exhibit 3: eGaming and eSports value chain
  • Exhibit 4: eGaming ecosystem players map
  • Exhibit 5: Selected telco activity in eGaming and eSports
  • Exhibit 6: KDDI Smart Pass value proposition
  • Exhibit 7: GAMES4U value proposition
  • Exhibit 8: Orange family game pass' multi-screen option
  • Exhibit 9: Orange e-Ligue 1
  • Exhibit 10: Etisalat eLife subscription packs
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