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市場調查報告書

美容品·美容產品的全球市場的主要趨勢 (2019年):最新的消費者趨勢/革新趨勢與未來的市場機會

Top Trends in Beauty and Grooming 2019: Exploring the latest consumer and innovation trends, and future opportunities

出版商 GlobalData 商品編碼 893787
出版日期 內容資訊 英文 63 Pages
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美容品·美容產品的全球市場的主要趨勢 (2019年):最新的消費者趨勢/革新趨勢與未來的市場機會 Top Trends in Beauty and Grooming 2019: Exploring the latest consumer and innovation trends, and future opportunities
出版日期: 2019年05月31日內容資訊: 英文 63 Pages
簡介

全球美容品·美容產品市場上,網絡銷售已成為主流銷售渠道,而在亞太地區,1/3以上的市場是通過在線渠道。此外超過1/3的消費者正在選擇和購買含有天然成分的產品。

本報告提供近來的美容品·美容產品市場上,消費者的偏好·行動特徵相關分析,並考察今後的產品開發·銷售時應該留心的事項。

目錄

  • 簡介
  • 消費趨勢:哪些行動會影響對美容和美容產品的需求?
  • 創新趨勢:品牌公司如何應對不斷變化的消費者需求?
  • 環保美容品
  • 挑戰「美容的常識」
  • 超越「天然性」
  • 針對個人量身定制產品
  • 網絡連接型解決方案
  • 未來展望:美容和美容產品領域的未來創新機會
  • 附錄
目錄
Product Code: CS1913CT

Consumers are becoming more aware of their environmental footprint, and seek natural and sustainable solutions that offer differentiation compared with what is currently on the market. Consumers are also moving away from the "one size fits all" approach to products, and instead are opting to embrace products that are personalized to their specific needs and lifestyles.

This report outlines the key consumer and innovation trends currently impacting the beauty and grooming industry. It discusses key trends such as: Eco-Conscious Beauty, Challenging Beauty Norms, Beyond Natural, Tailored to You, and Connected Solutions, all of which are influencing innovation and purchasing decisions in the sector today.

Scope

  • Over a third of Asian and Australasian consumers state that they purchase their beauty and grooming products online.
  • Over two thirds of global consumers claim to experiment with new or different varieties of beauty and grooming products.
  • Over a third of global consumers claim that they are more likely to purchase a brand that uses natural ingredients.

Reasons to buy

  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

  • Introduction
  • Consumer Trends: what behaviors are influencing demand for beauty and grooming
  • Innovation Trends: how brands are responding to evolving consumer needs
  • Eco-Conscious Beauty
  • Challenging Beauty Norms
  • Beyond Natural
  • Tailored to You
  • Connected Solutions
  • Looking Ahead: future innovation opportunities in beauty and grooming
  • Appendix
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