Ecommerce in Europe: Landscape, Drivers & Inhibitors, and Telco Roles in the Value Chain
|出版日期||內容資訊||英文 25 Pages
|電子商務的歐洲市場:形勢，促進因素、阻礙因素，價值鏈的Telco所扮演的角色 Ecommerce in Europe: Landscape, Drivers & Inhibitors, and Telco Roles in the Value Chain|
|出版日期: 2019年03月22日||內容資訊: 英文 25 Pages||
2018年，歐洲最大的電子商務 (B2C) 市場，在西歐的經濟各國，英國、法國、德國的總合，達到了4,092億美元。
Even though European ecommerce market is well-developed, it is set to see high-paced growth. The ecommerce market in Europe will expand on the back of the developed ICT infrastructure, high mobile Internet penetration, development of the Gigabit society, the popularization of electronic payments, the move towards the single euro payment area, and the growing use of BDA, machine learning, and AI.
It is estimated that ecommerce (B2C) transactions in the largest Western European economies - UK, France, and Germany - generated a combined $409.2 billion in 2018, making them the largest ecommerce markets in Europe. Increased quality of Internet connectivity and the proliferation of alternative payment methods are two important factors driving ecommerce adoption in Europe.
A number of telecom operators in the region have been present in the ecommerce arena for over 20 years. Over time, telcos built up ecommerce skills and knowledge capabilities by acquiring and investing in companies within the ecommerce ecosystem. They are positioning themselves as key technology enablers through the development of one-stop-shops for online retailers, offering a wide range of services supporting and enabling ecommerce activities, ranging from connectivity and payment solutions to web hosting and cloud.
"Ecommerce in Europe: Landscape, Drivers & Inhibitors, and Telco Roles in the Value Chain", is a new Telecom Insider Report providing an executive-level overview of the ecommerce market in Europe. The report examines the main growth drivers and players operating on it. Special attention is put on understanding the role that telcos play in the ecommerce value chain. This report also includes a brief definition and categorization of the main types of ecommerce, as well as insights for the largest markets in the region.
Three case studies illustrating the findings of the report, providing insights around ecommerce offering in the region are included within the report. The case studies also give an overview of the type of ecommerce solutions, use cases and value propositions telcos have rolled out.
The report delivers deep qualitative insights into the ecommerce market, ecommerce value chain, and ecosystem dynamics in the region. It also analyzes key trends and ecommerce solutions being implemented in Europe.