Ecommerce Landscape in the Americas: Drivers, Market Players, and Telcos' Role
|出版日期||內容資訊||英文 22 Pages
|南北美洲的電子商務環境:促進因素，主要企業，通訊企業所扮演的角色 Ecommerce Landscape in the Americas: Drivers, Market Players, and Telcos' Role|
|出版日期: 2019年03月04日||內容資訊: 英文 22 Pages||
本報告提供南北美洲的電子商務 市場最新形勢及背景情況相關分析，整體市場結構與主要促進、阻礙因素，各地區/各國詳細趨勢與結構，與近幾年的主要趨勢 (通訊環境的整備等) 其未來影響，各國的通訊企業發揮的作用，各種技術 (人工智能 (AI)，巨量資料等) 今後可能帶來的影響等資訊彙整，為您概述為以下內容。
Increased internet connectivity and the proliferation of alternative payment methods are two important factors driving ecommerce adoption in the Americas, particularly in less developed markets. Ecommerce activities can be categorized in various forms although the most common one looks at the business-consumer flow. From this perspective, B2C ecommerce has become the most common type. It is estimated that ecommerce (B2C) transactions in US and Canada generated a combined $875.4 billion in 2018, making them the largest ecommerce market in the Americas. Brazil ranks in a distant third position, followed by Mexico.
Telecom operators in the Americas have been key enablers in this process by providing mobile connectivity services and stimulating the use of connected devices such as smartphones. While a number of telcos have also launched alternative mobile payment platforms, their impact on ecommerce activities has so far been modest. Despite telcos' role in the Americas' ecommerce value chain being limited so far, a number of opportunities in areas such as big data and artificial intelligence (ai) have emerged over the last several years.
The report "Ecommerce Landscape in the Americas: Drivers, Market Players, and Telcos' Role", looks at the ecommerce market landscape in the Americas, examining the main growth drivers and players operating in it. A special attention is put on understanding the role that telcos play in the ecommerce value chain. This report also includes a brief definition and categorization of the main types of ecommerce, as well as market insights for the largest markets in the region. Finally, we include two case studies: one an example of a telco's ecommerce service offering and one analyzing the business model adopted by one of the largest ecommerce players in Latin America.
The report provides in-depth analysis of the following -
Companies mentioned: Alibaba, Amazon, America Movil, AT&T, Ebay, Mercado Libre, OXXO, Telefonica, Telcel