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市場調查報告書

Ingredient Insights:能源&效能 - 流行原料、新原料的運動營養產品的市場機會

Ingredient Insights: Energy and Performance - Opportunities to capitalize on demand for sports nutrition products using on-trend and emerging ingredients

出版商 GlobalData 商品編碼 742342
出版日期 內容資訊 英文 32 Pages
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Ingredient Insights:能源&效能 - 流行原料、新原料的運動營養產品的市場機會 Ingredient Insights: Energy and Performance - Opportunities to capitalize on demand for sports nutrition products using on-trend and emerging ingredients
出版日期: 2018年09月28日內容資訊: 英文 32 Pages
簡介

正如健身房用戶數增加所表明的,對許多消費者來說,健身正成為優先重要的生活習慣,健康&健身也成為在食品、飲料領域中產品購買的主要推動因素。各運動營養品牌公司為了對應這個需求,應需要推動產品的重組、創新。

本報告提供近幾年的食品原料的「能源&效能」的流行趨勢調查,各顧客區隔的關心等級,關注的原料,革新趨勢,商品範例,未來展望和製造商的市場機會等資料彙整。

目錄

  • 簡介
  • 消費者趨勢
  • 關注原料
  • 革新:各知名公司的能源&效能需求的補充
  • 未來展望:市場機會
  • 附錄

調查內容

  • 全球消費者的52%:有時覺得能量提升是一天生存所必要的
  • 全球消費者的41%:練習的主要動機是維持健康
  • 全球消費者的39%:練習的主要動機是心情轉換
  • 全球消費者的38%:練習的主要動機是減重、燃燒脂肪
  • 全球消費者的36%:選擇練習前的食品、飲料時,優先訴求「高蛋白質」的產品
  • 全球消費者的38%:選擇練習後的食品、飲料時,優先訴求「高蛋白質」的產品
目錄
Product Code: CS1805II

This research is part of GlobalData's Ingredients Insights series, which explores how brands and manufacturers can address key areas of health through reformulation. This report looks at the theme of energy and performance, highlighting how food and drink brands can address demand for more functional and targeted products that help fuel fitness and active lifestyles.

Fitness has become an important priority for many consumers, and this is evident in the growing number of gym memberships in many places, such as the US. Therefore, health and fitness are key purchase drivers across food and drink and sports nutrition brands must innovate and reformulate to address demand.

Scope:

  • 52% of global consumers often feel like they need an energy boost to get them through the day.
  • 41% say that one of their main motivations for exercising is to support general health; 39% say they do so to look or feel good, while 38% this about losing weight or burning fat.
  • 36% of global consumers prioritize "high-protein" claims when choosing food/drinks before exercising; 38% prioritize "hydrating" claims after exercise.

Reasons to buy:

  • Understand the relevant consumer trends and attitudes that drive and support ingredient innovation success so you can tap into what is really impacting the sports nutrition industry.
  • Gain a broader appreciation of on-trend ingredients that align with consumer interests and demands.
  • Access valuable ingredient strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

  • 1. Introduction
  • 2. Consumer Trends
  • 3. Ingredients Spotlight
  • 4. Innovation: How are Brands Meeting Demand for Energy and Performance?
  • 5. The Future: Opportunities
  • 6. Appendix