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市場調查報告書

南美的Telco行動金融服務 (MFS) 市場機會

Mobile Financial Services Market Opportunities for Telcos in Latin America

出版商 GlobalData 商品編碼 710726
出版日期 內容資訊 英文 24 Pages
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南美的Telco行動金融服務 (MFS) 市場機會 Mobile Financial Services Market Opportunities for Telcos in Latin America
出版日期: 2018年09月18日 內容資訊: 英文 24 Pages
簡介

本報告提供南美的行動金融服務 (MFS) 市場相關調查分析,主要趨勢,經營模式,案例研究等系統性資訊。

第1章 MFS的組合

  • 定義與演進
  • MFS的組合定義
  • MFS市場演進和目前市場階段

第2章 南美的Telco用MFS的機會

  • 使TelcoMFS可能成功的主要促進因素及阻礙因素
  • 促使MFS引進的市場情形

第3章 案例研究

  • Tigo Paraguay的體驗
  • Telcel和Paypal的夥伴關係

第4章 主要調查結果與建議

附錄

目錄
Product Code: GDTC0126IR

Latin America's mobile subscriptions reached 112% of population in 2017. However, only 11% of the total population is mobile money users. In the region, MFS has not reached significant scale yet due to low awareness of MFS, security concerns over mobile payments, and low broadband penetration.

Given that the vast majority of Latin American countries fall under undeveloped markets, the opportunity for telcos to offer consumers mobile financial products is still present. No country in the region presents a penetration above 50% of Mobile Money Users.

The lack of smartphones and mobile broadband altogether create a high barrier to entry in the MFS market. Although smartphone penetration reached 68% of the population in Latin America, only 55% of people have access to mobile broadband.

Upper middle income countries are significantly different from middle income countries in terms of the MFS market as these countries show the highest account ownership within the traditional banking system. Telcos generally play a small role or size a less lucrative opportunity in MFS. As a result MFS are being adopted at a slower rate.

"Mobile Financial Services Market Opportunities for Telcos in Latin America", is a new Telecom Insider Report, provides an executive-level overview of mobile financial services (MFS) in Latin America. It delivers deep qualitative insight into the telco service portfolios and positioning strategies in the region, analyzing key trends on telcos' mobile financial practices, business models to foster their in the mobile financial space, and case studies.

It provides in-depth analysis of the following -

  • Core portfolio of mobile network operators' mobile financial services.
  • Recent development and the current state of mobile financial services in the region while also providing a closer look at market conditions of MFS adoption.
  • MFS case studies from Latin America giving insight into mobile network operators' strategies and ambitions.
  • Key findings and recommendations for the Latin America mobile financial services market.

Companies Mentioned: Telefonica, America Movil, Telcel, Tigo, Millicom, Vivo Brazil, Western Union, Paypal, Mastercard.

Scope

  • Given that the vast majority of Latin American countries fall under undeveloped markets, the opportunity for telcos to offer consumers mobile financial products is still present. No country in the region presents a penetration above 50% of Mobile Money Users.
  • The lack of smartphones and mobile broadband altogether create a high barrier to entry in the MFS market. Although smartphone penetration reached 68% of the population in Latin America, only 55% of people have access to mobile broadband
  • Upper middle income countries are significantly different from middle income countries in terms of the MFS market as these countries show the highest account ownership within the traditional banking system.Telcos generally play a small role or size a less lucrative opportunity in MFS. As a result MFS are being adopted at a slower rate.

Reasons to buy

  • Offers a comprehensive and detailed understanding of mobile financial services (MFS) opportunities in the Latin America markets.
  • The report investigates MFS trends, milestones, and competitive attributes, looking in particular at the various drivers and inhibitors in the Latin America region.
  • To study Latin America's most competitive MNO MFS provisions, in order to inform strategic decision-making.
  • The report discusses commercial and technical developments in the wider mobile money market and what these developments might mean for the future.

Table of Contents

  • Table of contents 3
  • List of exhibits 4
  • Executive summary 5

Section 1: Mobile Financial Services (MFS) Portfolio 6

  • Definition and Evolution
  • MFS portfolio definition 7
  • MFS market evolution and current market phase 8

Section 2: MFS Opportunities for Telcos in Latin America 9

  • Key drivers and inhibitors enabling MFS success for telcos 10
  • Market conditions conducive to MFS adoption 11

Section 3: Case studies 12

  • Tigo's Paraguay experience 13-14
  • Telcel's partnership with Paypal 15-16

Section 4: Key findings and recommendations 17

  • Key findings and recommendations 18

Appendix 19

  • Acronyms and definitions 20
  • Mentioned companies 21
  • About the authors 22
  • About GlobalData 23
  • Contact information 24

List of Figures

  • Exhibit 1: MFS core portfolio - definitions 7
  • Exhibit 2: Typical development of mobile money in Latin America 8
  • Exhibit 3: MFS key growth drivers and inhibitors 10
  • Exhibit 4: MFS market opportunity in Latin America, 2017 11
  • Exhibit 5: Paraguay smartphone and mobile money user penetration, 2014-2023 13
  • Exhibit 6: Sample Tigo mobile money marketing 14
  • Exhibit 5: Mexico smartphone and mobile money user penetration, 2014-2023 15
  • Exhibit 6: Sample Telcel Pay mobile money marketing 16
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