表紙
市場調查報告書

國家概況:泰國的護髮市場

Country Profile: Haircare in Thailand

出版商 GlobalData 商品編碼 696587
出版日期 內容資訊 英文 102 Pages
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國家概況:泰國的護髮市場 Country Profile: Haircare in Thailand
出版日期: 2018年08月30日內容資訊: 英文 102 Pages
簡介

本報告提供泰國的護髮市場調查,提供市場概要,市場規模的變化與預測,市場佔有率,包裝材料的使用趨勢,競爭情形,主要企業的簡介等全面性資訊。

報告範圍

摘要整理

  • 泰國 - 全球及各地區觀點
  • 泰國的護髮產業 - 全球及各地區觀點
  • 泰國和亞太地區主要國家的比較
  • 人口每人的消費量與支出額 - 亞太地區及與全球比較

護髮產業分析

  • 泰國的護髮產業概要
  • 泰國的護髮產業(以金額·數量為準)
  • 類別比較分析(以金額為準)
  • 不同分類的市場佔有率的預測(以金額為準)
  • 類別比較分析(以數量為準)
  • 不同分類的市場佔有率的預測(以數量為準)
  • 不同分類的消費量分析
  • 潤髮乳
    • 市場規模的變化與預測(以金額為準)
    • 市場規模的變化與預測(以數量為準)
  • 染髮劑
    • 市場規模的變化與預測(以金額為準)
    • 市場規模的變化與預測(以數量為準)
  • 育髮營養護理
    • 市場規模的變化與預測(以金額為準)
    • 市場規模的變化與預測(以數量為準)
  • 燙髮劑·捲毛矯正劑
    • 市場規模的變化與預測(以金額為準)
    • 市場規模的變化與預測(以數量為準)
  • 商務用護髮用品
    • 市場規模的變化與預測(以金額為準)
    • 市場規模的變化與預測(以數量為準)
  • 洗髮精
    • 市場規模的變化與預測(以金額為準)
    • 市場規模的變化與預測(以數量為準)
  • 造型產品
    • 市場規模的變化與預測(以金額為準)
    • 市場規模的變化與預測(以數量為準)

通路分析

  • 流通佔有率分析
  • 流通佔有率分析:各類別

競爭情形

  • 品牌佔有率分析:各產業
  • 品牌佔有率分析:各類別
  • 市場整合化/片斷化的程度:各類別

包裝材料分析

  • 包裝材料
  • 包裝類型
  • 閉合類型
  • 外裝類型

消費者趨勢

  • 人口動態分析

宏觀經濟分析

  • 經濟形勢,勞動市場,人口動態趨勢
  • GlobalData國家風險指標(GDRI)

調查手法

定義

附錄

目錄
Product Code: CS4845MF

The Thai haircare sector is led by the shampoo category in value terms, while the hair colorants category is forecast to register the fastest value growth during 2017-2022. Hypermarkets & supermarkets is the leading channel for distribution of haircare products in the country. Rigid plastics is the most commonly used pack material in the sector, and is also forecast to register the fastest growth during 2017-2022. Unilever, Procter & Gamble, and L`Oreal S.A. are the leading market players in the Thai haircare sector.

GlobalData's Country Profile report on the Haircare sector in Thailand provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

  • Sector data: Overall sector value and volume data with growth analysis for 2012-2022
  • Category coverage: Value and growth analysis for conditioner, hair colorants, hair loss treatments, perms & relaxers, salon hair care, shampoo, and styling agents with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022
  • Leading players: Market share of brands and private labels in value terms in 2017
  • Distribution data: Percentage of sales within each category through distribution channels such as hypermarkets & supermarkets, department stores, convenience stores, drug stores & pharmacies, health & beauty stores, cash & carries and warehouse clubs, 'dollar stores', variety store & general merchandise retailers, vending machines, parapharmacies/drugstores , e-retailers, chemists/pharmacies, and other general retailers
  • Packaging data: consumption breakdown for pack materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for flexible packaging, rigid plastics, rigid metal, glass and others; pack type data for: Bottle, tube, aerosol, tub, bag/sachet, and jar.

Scope:

  • The Thai haircare sector is forecast to register an overall value growth of 36.7% during 2017-2022
  • The per capita consumption of haircare was lower in Thailand compared to both global and regional levels in 2017
  • The shampoo category is expected to gain maximum share in value terms during 2017-2022
  • Hypermarkets & supermarkets is the leading distribution channel in the Thai haircare sector
  • Rigid plastics is the most commonly used pack material in the Thai haircare sector, followed by flexible packaging and rigid metal.

Reasons to buy:

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Table of Contents

Report scope

Executive summary

Thailand in the global and regional context

  • Thailand in the global and Asia-Pacific haircare sector
  • Thailand compared to other leading countries in Asia-Pacific
  • Per capita consumption and expenditure - Thailand compared to Asia-Pacific and global level

Sector analysis - Haircare

  • Country snapshot - haircare sector in Thailand
  • Value and volume analysis - haircare sector in Thailand
  • Cross category comparison - value and growth rate
  • Change in category share by value
  • Cross category comparison - volume and growth rate
  • Change in category share by volume
  • Per capita consumption analysis by category
  • Category analysis: conditioner
  • Segment analysis (in value terms): conditioner
  • Segment analysis (in volume terms): conditioner
  • Category analysis: hair colorants
  • Segment analysis (in value terms): hair colorants
  • Segment analysis (in volume terms): hair colorants
  • Category analysis: hair loss treatments
  • Category analysis: perms & relaxers
  • Segment analysis (in value terms): perms & relaxers
  • Segment analysis (in volume terms): perms & relaxers
  • Category analysis: salon hair care
  • Category analysis: shampoo
  • Segment analysis (in value terms): shampoo
  • Segment analysis (in volume terms): shampoo
  • Category analysis: styling agents
  • Segment analysis (in value terms): styling agents
  • Segment analysis (in volume terms): styling agents

Distribution analysis

  • Share of key distribution channels (in value terms) - haircae,2017
  • Key distribution channel share by category (in value terms), 2017

Competitive landscape

  • Brand share analysis by sector
  • Brand share analysis by category
  • Private label share analysis by category
  • Growth of private label compared to branded products
  • Degree of consolidation/fragmentation by category

Packaging analysis

  • Pack material
  • Pack type
  • Closure type
  • Primary outer type

Consumergraphics

  • Demographic analysis

Macroeconomic analysis

  • Economic summary, labor market trends, and demographic trends
  • GlobalData country risk index (GCRI)

Methodology

Definitions

Appendix

List of Tables

  • Country snapshot - leading value categories and fastest growing segments
  • Cross category comparison - by value (2012-2022)
  • Cross category comparison - by volume (2012-2022)
  • Per capita consumption (by category), Thailand compared to Asia-Pacific and global levels (in units), 2017
  • Conditioner- value analysis by segment, 2012-2022
  • Conditioner - volume analysis by segment, 2012-2022
  • Hair colorants - value analysis by segment, 2012-2022
  • Hair colorants - volume analysis by segment, 2012-2022
  • Perms & relaxers - value analysis by segment, 2012-2022
  • Perms & relaxers - volume analysis by segment, 2012-2022
  • Shampoo - value analysis by segment, 2012-2022
  • Shampoo - volume analysis by segment, 2012-2022
  • Styling agents - value analysis by segment, 2012-2022
  • Styling agents - volume analysis by segment, 2012-2022
  • Change in distribution share, 2012-2017
  • Performance overview (score: 1-100)
  • Category data, by segment
  • Per capita consumption (in units), 2012-2022
  • Per capita expenditure, 2012-2022
  • Haircare sales distribution in Thailand - by category, 2017
  • Brand share (in value terms) in the haircare sector, 2017
  • Brand share (in value terms) in the haircare sector by category, 2017
  • Pack material (in million pack units), 2012-2022
  • Pack materials by category (in million pack units), 2017
  • Pack type (in million pack units), 2012-2022
  • Pack types by category (in million pack units), 2017
  • Closure type (in million pack units), 2012-2022
  • Closure types by category (in million pack units), 2017
  • Primary outer type (in million pack units), 2012-2022
  • Primary outer types by category (in million pack units), 2017
  • Real GDP and annual growth (%), 2014-2022
  • Nominal GDP and annual growth (%), 2014-2022
  • Consumer price inflation (%), 2014-2022
  • Employed people and unemployment rate (%), 2014-2022
  • Nominal household final consumption expenditure and annual growth (%), 2014-2022
  • Population and annual growth (%), 2014-2022
  • Population by age group (%)
  • Population by gender (%)
  • Population by rural-urban split (%)
  • Exchange rates, 2012-2022

List of Figures

  • Value and volume share of Thailand in the global and Asia-Pacific haircare sector, 2017-2022
  • Thailand compared to other top countries in terms of market share, growth, and competitive landscape
  • PCC comparison - Thailand, Asia-Pacific, and global, 2012-2022
  • PCE comparison - Thailand, Asia-Pacific, and global, 2012-2022
  • Market size and growth analysis by value and volume, haircare sector, 2012-2022
  • Cross category comparison - value and growth rate (2012-2022)
  • Change in category share (in value terms), 2017-2022
  • Cross category comparison - volume and growth rate (2012-2022)
  • Change in category share (in volume terms), 2017-2022
  • Market size and growth analysis by value and volume, conditioner, 2012-2022
  • Market size and growth analysis by value and volume, hair colorants, 2012-2022
  • Market size and growth analysis by value and volume, hair loss treatments, 2012-2022
  • Market size and growth analysis by value and volume, perms & relaxers, 2012-2022
  • Market size and growth analysis by value, salon hair care, 2012-2022
  • Market size and growth analysis by value and volume, shampoo, 2012-2022
  • Market size and growth analysis by value and volume, styling agents, 2012-2022
  • Share of key distribution channels (in value terms) - haircare, 2017*
  • Key distribution channel share by category (in value terms), 2017
  • Leading brands (in value terms) in the haircare sector, 2017
  • Leading brands (in value terms) by category in the haircare sector, 2017
  • Private label penetration by category (in value terms), 2017
  • Growth analysis, private label and brands, 2012-2017
  • Category-wise consolidation/fragmentation (in value terms) - haircare, 2017
  • Key pack materials in the Thai haircare sector, percentage share of pack units, 2017
  • Annual growth rate by key pack material, 2012-2022
  • Use of pack material by category (in pack units), 2017
  • Key pack types in the Thai haircare sector, percentage share of pack units, 2017
  • Annual growth rate by key pack type, 2012-2022
  • Use of pack type by category (in pack units), 2017
  • Key closure types in the Thai haircare sector, percentage share of pack units, 2017
  • Annual growth rate by key closure type, 2012-2022
  • Use of closure type by category (in pack units), 2017
  • Key primary outer types in the Thai haircare sector, percentage share of pack units, 2017
  • Annual growth rate by key primary outer type, 2012-2022
  • Use of primary outer type by category (in pack units), 2017
  • Demographic analysis
  • Real GDP value and annual growth (%)
  • Nominal GDP value and annual growth (%)
  • Consumer price inflation (%)
  • Nominal household final consumption expenditure growth (%)
  • Population (millions) and annual growth (%)
  • Population by age group (%)
  • Population by gender (%)
  • Population by rural-urban split (%)
  • Employed people (millions) and unemployment rate (%)
  • Five lowest risk nations in GCRI Q3 2017
  • Five highest risk nations in GCRI Q3 2017
  • Country risk analysis - Thailand compared to Asia-Pacific and the world