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市場調查報告書

南北美洲的收費電視市場趨勢與機會

Pay-TV Market Trends and Opportunities in the Americas - 2019

出版商 GlobalData 商品編碼 659850
出版日期 內容資訊 英文 28 Pages
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南北美洲的收費電視市場趨勢與機會 Pay-TV Market Trends and Opportunities in the Americas - 2019
出版日期: 2019年06月24日內容資訊: 英文 28 Pages
簡介

本報告提供南北美洲的收費電視市場相關調查分析,提供技術,內容提供,收益,主要趨勢,課題,機會等相關的系統性資訊。

第1章 全球情形的南北美洲

  • 南北美洲的人口統計
  • 全球情形的南北美洲

第2章 南北美洲的收費電視市場

  • 南北美洲的收費電視市場
  • 南北美洲的法規情形

第3章 南北美洲的競爭市場趨勢

  • 南北美洲的競爭市場趨勢
  • 南北美洲的防侵權趨勢
  • 南北美洲的OTT威脅
  • 南北美洲的內容趨勢

第4章 南北美洲的收費電視收益的演進

  • 南北美洲的收費電視業務收益的演進

第5章 主要調查結果與建議

  • 主要調查結果

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目錄
Product Code: GDTC0202IR

"Pay-TV Market Trends and Opportunities in the Americas - 2019", a new Telecom Insider Report by GlobalData, provides an executive-level overview of the pay-TV market in the Americas. It delivers deep qualitative and quantitative insight into the pay-TV market in the region, analyzing key trends and strategies adopted by service providers.

Pay-TV penetration in the Americas is set to decline through 2023 dragged down by ongoing cord-cutting trends in North America (NA), where an increasing number of households are swapping their traditional pay-TV subscriptions for OTT alternatives. The popularization of third party video OTT platforms and the rapid evolution of viewer's habits towards non-linear video are forcing pay-TV operators to enhance their traditional service propositiond with more innovative features and embrace the OTT world.

It provides in-depth analysis of the following -

  • Section 1: Americas in a global context; looks at the pay-TV market in a global context, focusing on penetration and service adoption trends.
  • Section 2: Pay-TV market in the Americas; provides a detailed description of the pay-TV market in the Americas, looking at subscriber growth, penetration trends, and service adoption by technology.
  • Section 3: Competitive market trends in Americas; analyzes the three main trends affecting the pay-TV market in the region, focusing on: network improvements, the threat of alternative OTT video platforms and the increasing rolo that pay-TV players play in video content creation.
  • Section 4: Pay-TV revenue evolution in Americas; analyzes main ARPU and revenue trends in the Americas for the 2018-2023 period.
  • Key findings and recommendations; the Insider concludes with a number of key findings and a set of recommendations for pay-TV service providers.

Scope

  • Over the last few years, North American markets have been experiencing subscriber declines as a result of customers swapping their traditional pay-TV subscriptions for OTT video alternatives, a trend that we expect will continue over the forecast period.
  • Although cord-cutting is still not affecting countries in Latin America yet, we expect subscriber growth to decelerate.
  • With the increasing demand for HD and 4K content, OTT video and interactive pay-TV platforms is forcing pay-TV service provides to allocate significant investments to upgrade and expand their network infrastructure.
  • With the rapid popularization of OTT distribution platforms, competition for exclusive content rights is ramping up, making access to prime content more difficult and expensive for traditional pay-TV service providers.
  • An increasing number of pay-TV operators are opting for vertically integrating content production, whrther by creating their own dedicated units or through the acquisition of production companies.

Reasons to buy

  • This Insider Report provides a comprehensive examination of the main trends taking place in the Americas pay-TV market, helping executives fully understand market dynamics, determine what works and what doesn't, formulate effective product development plans, and optimize resource allocation and return on investments.
  • The report includes examples on strategies adopted by pay-TV service providers that illustrate the findings of the report, providing insight into particular situations in the cloud computing market; this will help the reader understand both the challenges confronted in the real world and the strategies employed to overcome those challenges.
  • The report discusses concrete opportunities in the pay-TV market, providing a number of actionable recommendations for pay-TV service providers.
  • With more than ten charts and tables, the report is designed for an executive-level audience, to help to understand the pay-TV market, analyzing key trends and strategies.

Table of Contents

  • Executive summary

Section 1: Americas in a global context

  • Americas' demographics at a glance
  • Americas in a global context

Section 2: Pay-TV market in Americas

  • Pay-TV market in Americas
  • Regulatory context in Americas

Section 3: Competitive market trends in Americas

  • Competitive market trends in the Americas
  • Network improvements in the Americas
  • OTT threat in the Americas
  • Content access in the Americas

Section 4: Pay-TV revenue evolution in Americas

  • Pay-TV ARPU evolution in Americas
  • Pay-TV service revenue evolution in Americas

Section 5: Key findings and recommendations

Appendix

  • Acronyms and definitions
  • Companies mentioned
  • Related research
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