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市場調查報告書

亞太地區的護髮市場

Opportunities in the Asia-Pacific Haircare Sector

出版商 GlobalData 商品編碼 606453
出版日期 內容資訊 英文 115 Pages
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亞太地區的護髮市場 Opportunities in the Asia-Pacific Haircare Sector
出版日期: 2019年08月01日內容資訊: 英文 115 Pages
簡介

本報告提供亞太地區的護髮市場調查,地區整體市場概要,潛在成長性高的國家的市場規模、成長率的變化與預測,各類別(洗髮精,潤髮乳,染髮劑,造型產品,沙龍用護髮產品,生髮劑,燙髮劑)、各國消費趨勢的變化,各國市場結構,成功案例的考察,主要企業、品牌的市場佔有率,流通管道、包裝形態趨勢,今後的成長機會等總括性彙整。

第1章 摘要整理

第2章 各地區市場規模和成長率分析

  • 市場規模分析 - 亞太地區市場與其他地區市場比較
  • 成長分析:各地區
  • 成長分析:各國
  • 成長分析:各類別

第3章 在亞太地區市場中潛在成長性高的國家

  • 調查手法
  • 成長值得期待國家
  • 風險 & 利潤分析,市場機會分析

第4章 市場規模與市場成長分析

  • 市場概要
  • 成長貢獻要素分析:各國
  • 市場佔有率:各類別、各國
  • 消費水準的變化:各國家、類別
  • 人口每人的消費量與支出額

第5章 國家概況

  • 中國
  • 馬來西亞
  • 菲律賓
  • 印度

第6章 成功案例

  • 案例研究

第7章 企業、品牌分析

  • 品牌的市場佔有率
  • 主要企業
  • 領導品牌
  • 自有品牌(PB)的滲透率

第8章 流通管道

  • 主要的流通管道:各國
  • 主要的流通管道:各類別

第9章 包裝形態

  • 成長分析:各材料、包裝類型
  • 成長分析:各施栓類型、包裝類型

第10章 課題與市場的未來展望

  • 主要課題
  • 市場未來展望

第11章 附錄

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目錄
Product Code: GDCS0135RR

The Asia-Pacific hair care sector valued at US$73,403 million, is the largest market globally with value share of 36.5% in 2018, and is expected to grow at a CAGR of 4.2% during 2018-2023. Shampoo is the largest category in the sector, accounting for 52% of total value sales in 2018. The top five companies in the sector accounted for a combined 53.7% value share in 2018. Hypermarkets & supermarkets was the leading distribution channel for the Asia-Pacific haircare sector, while flexible packaging was the most commonly used pack material in Asia-Pacific haircare sector, accounting for 53.9% of the volume share in 2018.

This report brings together multiple data sources to provide a comprehensive overview of the region's haircare sector. It includes market overview, high growth country analysis, top brands, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Asia-Pacific haircare sector. It includes analysis on the following -

  • Sector overview: Provides an overview of the sector size, value, and volume growth analysis, across regions.
  • Change in consumption: Analysis on the shift in consumption of haircare products by categories across the key countries in the Asia-Pacific region.
  • High potential countries: Provides risk-reward analysis of top four high potential countries in the Asia-Pacific region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.
  • Country analysis: Provides deep-dive analysis of four high potential countries covering value growth during 2018-2023, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
  • Brand analysis: Provides an overview of leading brands in the region and analyzes the growth of private label products in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels for haircare across the key countries in the Asia-Pacific region, in 2018. It covers six distribution channels: hypermarkets & supermarkets, convenience stores, food & drinks specialists, vending machines, cash & carries and warehouse clubs, and others, which includes "dollar stores", variety stores & general merchandise retailers, drugstores & pharmacies, e-retailers, and other retailers.
  • Preferred packaging formats: The report provides percentage share (in 2018) and growth analysis (during 2013-2023) for various package materials, pack types, closure types, and primary outer types based on the volume sales (by pack units) of haircare.

Reasons to buy

  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates

Table of Contents

1. Executive summary

2. Market size and growth analysis (regional analysis )

  • Market size analysis - Asia-Pacific compared to other regions
  • Growth analysis by region
  • Growth analysis by country
  • Growth analysis by category

3. Growth potential by countries in the Asia-Pacific

  • Risk and reward analysis - opportunity scores

4. Market size and growth analysis

  • Overview - value and volume growth analysis by country
  • Growth contribution analysis by country
  • Share of haircare compared to other cosmetic & toiletries sectors
  • Change in consumption levels by country and hair care categories
  • Per capita consumption and expenditure analysis
  • 5. Country profiles
  • China
  • India
  • Malaysia
  • The Philippines

6. Success stories

7. Company and brand analysis

  • Leading companies in the Asia-Pacific haircare sector
  • Company and brand share analysis
  • Leading companies by categories, in the Asia-Pacific haircare sector
  • Leading brands by categories, in the Asia-Pacific haircare sector
  • Private label penetration in the Asia-Pacific haircare sector

8. Key distribution channels

  • Leading distribution channels by country
  • Leading distribution channels by category

9. Key packaging formats

  • Growth analysis by key pack material and pack type
  • Growth analysis by closure type and primary outer type

10. Challenges and future outlook

  • Key challenges
  • Future outlook

11. Appendix

12. Trends definitions

13. About GlobalData

List of Tables

  • Regional comparison: market size, growth, and per capita analysis, 2018-2023
  • Identifying high potential countries - risk, reward and opportunity analysis
  • High potential countries in the Asia-Pacific - overview
  • Value share of haircare sec

List of Figures

  • Annual value growth analysis by region (2018-2023)
  • Annual volume growth analysis by region (2018-2023)
  • Value and volume growth analysis by country (2018-2023)
  • Value and volume growth analysis by category (2018-2023)
  • Top four high poten
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