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市場調查報告書

亞太地區的護髮市場

Opportunities in the Asia-Pacific Haircare Sector: Analysis of Opportunities Offered by High Growth Economies

出版商 GlobalData 商品編碼 606453
出版日期 內容資訊 英文 106 Pages
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亞太地區的護髮市場 Opportunities in the Asia-Pacific Haircare Sector: Analysis of Opportunities Offered by High Growth Economies
出版日期: 2018年01月17日 內容資訊: 英文 106 Pages
簡介

本報告提供亞太地區的護髮市場調查,地區整體市場概要,潛在成長性高的國家的市場規模、成長率的變化與預測,各類別(洗髮精,潤髮乳,染髮劑,造型產品,沙龍用護髮產品,生髮劑,燙髮劑)、各國消費趨勢的變化,各國市場結構,成功案例的考察,主要企業、品牌的市場佔有率,流通管道、包裝形態趨勢,今後的成長機會等總括性彙整。

第1章 摘要整理

第2章 各地區市場規模和成長率分析

  • 市場規模分析 - 亞太地區市場與其他地區市場比較
  • 成長分析:各地區
  • 成長分析:各國
  • 成長分析:各類別

第3章 在亞太地區市場中潛在成長性高的國家

  • 調查手法
  • 成長值得期待國家
  • 風險 & 利潤分析,市場機會分析

第4章 市場規模與市場成長分析

  • 市場概要
  • 成長貢獻要素分析:各國
  • 市場佔有率:各類別、各國
  • 消費水準的變化:各國家、類別
  • 人口每人的消費量與支出額

第5章 國家概況

  • 中國
  • 馬來西亞
  • 菲律賓
  • 印度

第6章 成功案例

  • 案例研究

第7章 企業、品牌分析

  • 品牌的市場佔有率
  • 主要企業
  • 領導品牌
  • 自有品牌(PB)的滲透率

第8章 流通管道

  • 主要的流通管道:各國
  • 主要的流通管道:各類別

第9章 包裝形態

  • 成長分析:各材料、包裝類型
  • 成長分析:各施栓類型、包裝類型

第10章 課題與市場的未來展望

  • 主要課題
  • 市場未來展望

第11章 附錄

目錄
Product Code: CS0065RR

Global haircare sector was valued at US$69,439.7 Million in 2017 and is forecast to grow at a CAGR of 3.4%. The Asia-Pacific haircare sector, accounting for 35.2% share of the global market, is forecast to grow at a CAGR of 6.1%.

Shampoo held the largest share, accounting for 50.4% of total value sales in 2017, while conditioner, the second-largest category, held a value share of 27.5%. With a projected value CAGR of 7% during 2017-2022, the shampoo category is set to record the fastest growth of all the haircare categories in Asia-Pacific.

China, Malaysia, the Philippines, and India are identified as the high potential counties for haircare products in the Asia-Pacific region. China is set to record the fastest value CAGR of 9.1% during 2017-2022, while India is expected to register the fastest volume CAGR of 7.4% during 2017-2022.

Hypermarkets & supermarkets was the leading distribution channels for haircare products in the Asia-Pacific region, accounting for 31.1% of total value sales in 2017, while convenience stores, the second-largest channel, registered a 27.3% value share.

Head & Shoulder, Pantene, Rejoice, Dove, and Clear - accounted for a combined 23.5% value share in 2017. Private label haircare brands held a 2.9% share of total value sales in the Asia-Pacific haircare sector in 2017.

The report "Opportunities in the Asia-Pacific Haircare Sector", provide a comprehensive overview of the region's haircare sector. It includes market overview, high growth country analysis, top brands, key distribution channels, packaging formats and case studies.

In depth, this report provides the following -

  • Sector overview: Provides overview of the sector size and value and volume growth analysis across regions.
  • Change in consumption: Analysis on the shift in consumption of haircare by categories across the key countries in the Asia-Pacific region.
  • High potential countries: Provides Risk-Reward analysis of top 4 high potential countries in the Asia-Pacific region based on market assessment, economic development, socio-demographic, governance indicators and technological infrastructure.
  • Country analysis: Provides deep-dive analysis of 4 high potential countries covering value growth during 2017-2022, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
  • Brand Analysis: Provides an overview of leading brands in the Asia-Pacific region, besides analyzing the growth of private labels in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels for haircare across the key countries in the Asia-Pacific region in 2017. It covers six distribution channels - hypermarkets & supermarkets, health & beauty stores, convenience stores, drug stores & pharmacies. Department stores and others that include - cash & carries and warehouse clubs, vending machines, 'dollar stores' and e-Retailers among others.
  • Preferred packaging formats: The report provides percentage share (in 2017) and growth analysis (during 2012-2022) for various package materials, pack type, closure type, and primary outer type based on the volume sales (by pack units) of haircare.

Companies mentioned in this report: Head & Shoulders, Pantene, Rejoice, Dove, Clear, Sunsilk, L`Oreal, Parachute, Schwarzkopf, Slek, Tsubaki, Asience, Lux, Sala, Bigen.

Scope

  • This report brings together multiple data sources to provide a comprehensive overview of the haircare sector in the region. It includes analysis on the following:
  • Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions
  • Change in consumption: Analysis on the shift in consumption of haircare categories across the key countries in the region.
  • High potential countries: Provides Risk-Reward analysis of top 4 high potential countries in the region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
  • Country analysis: Provides deep-dive analysis of high potential countries covering value growth during 2017-2022, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
  • Brand analysis: Provides an overview of leading brands in the region, besides analyzing the growth of Private Label products in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels for haircare across the key countries in the region,
  • in 2017. It covers these distribution channels - hypermarkets & supermarkets, convenience stores, health & beauty stores, dollar stores, which include variety stores & general merchandisers and others, which includes cash & carries & warehouse clubs and others.
  • Preferred packaging formats: The report provides percentage share (in 2017) and growth analysis (during 2012-2022) for various packaging materials, container, closure, and outer types based on the volume sales (units) of haircare.

Reasons to buy

  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.

Table of Contents

  • 1. Executive summary
  • 2. Market size and growth analysis (Regional analysis)
  • Market Size Analysis - Asia-Pacific compared to other regions
  • Growth analysis by region
  • Growth Analysis by country
  • Growth Analysis by categories
  • 3. Identifying high potential countries in Asia-Pacific
  • Identifying high potential countries - Methodology
  • High potential countries in Asia-Pacific
  • Identifying high potential countries - Risk, reward and opportunity analysis
  • 4. Market size and growth analysis (High potential countries in Asia-Pacific)
  • High potential countries in Asia-Pacific - Overview
  • Growth contribution analysis by country
  • Value share of different categories of Haircare sector by country
  • Change in consumption levels by country and haircare categories
  • Per capita consumption analysis
  • Per capita expenditure analysis
  • 5. Country Profiles (High potential countries in Asia-Pacific)
  • China
  • India
  • Malaysia
  • The Philippines
  • 6. Success Stories
  • Haircare in Asia-Pacific : Case Studies
  • 7. Company and Brand Analysis
  • Brand share analysis in the haircare sector
  • Leading companies in the Asia-Pacific haircare sector
  • Leading brands in the Asia-Pacific haircare sector
  • Private label penetration in the Asia-Pacific haircare sector
  • 8. Key Distribution Channels
  • Leading distribution channels by countries
  • Leading distribution channels by categories
  • 9. Key package Formats
  • Growth analysis by key package material and container type
  • Growth analysis by closure type and primary outer type
  • 10. Challenges and Future Outlook
  • Key challenges
  • Future Outlook

11. Appendix

List of Tables

  • Regional comparison: Market size, growth, and per capita analysis, 2017-2022
  • High potential countries in Asia-Pacific - Overview
  • Value share of different categories of Haircare sector by country, 2017
  • Change in consumption by categories within haircare (value terms), 2017-2022
  • Per capita consumption by categories in Asia-Pacific and high potential countries, 2017
  • Per capita expenditure by categories in Asia-Pacific and high potential countries, 2017
  • China key category value share, 2017
  • India key category value share, 2017
  • Malaysia key category value share, 2017
  • The Philippines key category value share, 2017
  • Leading brands in the Asia-Pacific haircare sector and categories by value, 2017
  • Leading companies in the Asia-Pacific haircare sector by volume sales (million liters), 2016
  • Leading Brands (including Private label) in the Asia-Pacific haircare sector by volume sales (million liters), 2016
  • Private Label penetration (in value terms) in the haircare sector, 2017
  • Leading distribution channels in Asia-Pacific by countries by value (US$), 2017
  • Leading distribution channels in Asia-Pacific region by categories, 2017
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