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市場調查報告書

主要成長機會:美國的熱飲

Top Growth Opportunities: Hot Drinks in the US

出版商 GlobalData 商品編碼 604425
出版日期 內容資訊 英文 105 Pages
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主要成長機會:美國的熱飲 Top Growth Opportunities: Hot Drinks in the US
出版日期: 2017年12月05日 內容資訊: 英文 105 Pages
簡介

本報告提供美國的熱飲市場相關調查分析,市場資料,人口統計的消費模式與類別,促進消費的主要的消費者趨勢相關驗證之系統性資訊。

第1章 熱飲的主要成長市場介紹

第2章 市場考察:應該進入機會

  • 市場成長:各類別
  • 市場規模 (金額)的成長
  • 市場規模 (數量)的成長
  • 優質化的等級:各類別
  • 類別分析:變化的主要促進因素

第3章 零售流通的考察:主要流通管道和零售業者促進成長

  • 熱飲的零售流通管道佔有率
  • 主要的零售流通管道趨勢
  • 市場的途徑
  • 部門的變化的促進因素

第4章 企業和品牌的考察:競爭情形

  • 類別的片斷化
  • 企業和品牌的優勢
  • 自有品牌的滲透
  • 品牌佔有率:各主要業者
  • 海外/國內品牌分析
  • 企業和品牌的優勢的摘要

第5章 消費者的考察:5W (誰,什麼,何時,在哪裡,為何)

  • 策略性課題地圖
  • 主要的消費者促進因素的影響
  • 主要的消費者趨勢
  • 消費群組
  • 主要的健康和保健趨勢
  • 消費者趨勢的摘要

第6章 產品與包裝的考察

  • 主要的產品的考察
  • 趨勢與策略性課題:其他值得注意的產品趨勢
  • 主要的產品革新的案例研究
  • 主要的包裝的考察
  • 趨勢與策略性課題
  • 產品銷售的要點

第7章 閒置頻段與創新的機會:應進入空間

  • 作為目標的成長市場區隔
  • 作為目標的消費者空間
  • 市場區隔的機會
  • 產品銷售的要點
  • 主要建議

第8章 附錄和定義

目錄
Product Code: CS0059TG

"Top Growth Opportunities: Hot Drinks in the US", provides an overview of the Hot Drinks market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData's propriety Risk vs Reward Opportunity model pinpoints the best growth opportunities for Hot Drinks producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

This report provides recommended actions and detailed analysis of how to target the best growth opportunities for Hot Drinks producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Hot Drinks markets in the US through GlobalData's detailed and robust data, expert insight, and case studies.

GlobalData's Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Bakery & Cereal producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Get access to -

  • Key consumer demographic groups driving consumption within the US market. Improve your consumer targeting by understand who's driving the market, what they want, and why
  • A study of market value and volumes over 2011-2016 for the US, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period
  • White space analysis, to pinpoint attractive spaces in the market and the key actions to take
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
  • Examples of international and US-specific product innovation targeting key consumer needs

Scope

  • The US has the third largest Hot Drinks sector, after China and Japan, by value globally, worth in excess of US$17.1 billion.
  • The US is politically stable, but there is uncertainty and division arising from the Trump presidency. This administration has taken a protectionist position, favoring domestic business and threatening imports with heavy tariffs. There has also been a move towards deregulation for businesses, although it is still unclear how this will manifest in the market.
  • Amongst the top ten Hot Drinks market, the US ranks eighth in terms of per capita expenditure in US$, larger than Malaysia and China. Further, the per capita expenditure on Hot Drinks products grew by a CAGR of 4.9% during 2011-2016.

Reasons to buy

  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of the US Hot Drinks consumers.
  • This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Hot Drinks sector.
  • Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

  • 1. Introducing a top growth market for Hot Drinks
  • Top 10 global growth opportunities scores
  • Top global issues
  • Assessment against global strategic issues
  • GlobalData's strategic issues map
  • Predicted future issues for the global sector
  • Reward and risk assessment
  • Opportunity score - overview
  • Consumer spending trends - peer group comparisons
  • Political, Economic, Social, and Technological: Analysis
  • Enablers and inhibitors of growth
  • Rewards and opportunities for growth
  • Summary of the market
  • 2. Market insight - identifying the opportunities to move into
  • Market growth by category
  • Value growth of the market
  • Volume growth of the market
  • Level of premiumization by category
  • Category analysis - key drivers of change
  • 3. Retail and distribution insight - key channels and retailers driving growth
  • Hot Drinks retail channel share
  • Key Retail Channel trends
  • Routes to market
  • Drivers of change in the sector
  • 4. Company and brand insight - the competitive landscape defined
  • Category fragmentation
  • Company and brand strength
  • Private label penetration
  • Brand share by leading supplier
  • International and domestic brand analysis
  • Company and brand strength summary
  • 5. Consumer insight - who, what, when, where and why
  • Strategic issues map
  • Key consumer driver implications
  • Key consumers trends
  • Consumer groups
  • Key Health & Wellness trends
  • Consumer trends summary
  • 6. Product and packaging insights
  • Key Product Insights
  • Trends and strategic issues - other notable product trends
  • Key product innovation case studies
  • Key Packaging Insights
  • Trends and strategic issues
  • Product launch key takeouts
  • 7. White spaces and innovation opportunities - space to move into
  • Growth segments to target
  • Consumer spaces to target
  • Segment opportunities
  • Product launch key takeouts
  • Key recommendations
  • 8. Appendix and Definitions

List of Tables

  • Visualization of 10 countries growth opportunities
  • Visualization of 10 countries growth opportunities (continued)
  • Reward and risk assessment
  • Market value and split, 2011-2021
  • Winners and losers by category, value, 2016-2021
  • Volume growth by category, 2011-2021
  • Winners and losers by category, volume, 2016-2021
  • Key consumption volume shares by consumer group, 2016
  • Key consumption motivators by category, 2016
  • Key consumption motivators by category, 2016 (continued)
  • Top categories by volume and CAGR, 2011-2016
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