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表紙
市場調查報告書

主要成長機會:日本的葡萄酒

Top Growth Opportunities: Wine in Japan

出版商 GlobalData 商品編碼 602487
出版日期 內容資訊 英文 106 Pages
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價格
主要成長機會:日本的葡萄酒 Top Growth Opportunities: Wine in Japan
出版日期: 2017年12月31日內容資訊: 英文 106 Pages
簡介

本報告提供日本的葡萄酒市場相關調查分析,市場資料,人口統計的消費模式與類別,促進消費的主要的消費者趨勢相關驗證之系統性資訊。

第1章 葡萄酒的主要成長市場介紹

第2章 市場考察:應該進入機會

  • 市場成長:各類別
  • 市場規模 (金額)的成長
  • 市場規模 (數量)的成長
  • 優質化的等級:各類別
  • 類別分析:變化的主要促進因素

第3章 零售流通的考察:主要流通管道和零售業者

  • 葡萄酒的零售流通管道佔有率
  • 主要的零售流通管道趨勢
  • 市場的途徑
  • 變化的促進因素

第4章 企業和品牌的考察:競爭情形

  • 類別的片斷化
  • 企業和品牌的優勢
  • 國際/國內品牌分析
  • 企業和品牌的優勢的摘要

第5章 消費者的考察:5W (誰,什麼,何時,在哪裡,為何)

  • 策略性課題地圖
  • 主要的消費者促進因素的影響
  • 主要的消費者趨勢
  • 消費群組
  • 主要的健康和保健趨勢
  • 消費者趨勢的摘要

第6章 產品與包裝的考察

  • 主要的產品的考察
  • 趨勢與策略性課題:其他值得注意的產品趨勢
  • 主要的產品革新的案例研究
  • 主要的包裝的考察
  • 趨勢與策略性課題
  • 產品銷售的要點

第7章 閒置頻段與創新的機會:應進入空間

  • 作為目標的成長市場區隔
  • 作為目標的消費者空間
  • 主要市場區隔:機會
  • 價格趨勢
  • 產品銷售的要點
  • 主要建議

第8章 附錄和定義

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目錄
Product Code: CS0061TG

Japan ranks seventh in terms of per capita expenditure in US$, ahead of South Korea, China, and Malaysia. The per capita expenditure on wine products declined at a CAGR of about 0.4% during 2011-2016, mainly due to the financial crisis during 2009-2011, and a massive earthquake in 2011, which pushed the country into relative turmoil and adversely impacted the spending power of consumers.

Japanese wine market declined during 2011-2016 in US dollar terms, mostly due to the depreciation of the Japanese yen against the US dollar during this time period.Due to the strengthening local currency and increasing consumer confidence, the country's wine market is forecast to witness a substantial growth, at a CAGR of more than 6% over 2016-2021.

With the exception of certain regions, Japan's climate and soil conditions are unsuitable for wine farming, so the country has to rely on imports, which presents an opportunity for foreign producers.

Japanese Wine market is being led by the Still Wine category in volume terms which accounted for over 89% share in 2016. Further, the Fortified Wine category is expected to record the fastest volume growth at a CAGR of more than 6% during 2016-2021 and will reach around 9.5 million liters by 2021.

The report "Top Growth Opportunities: Wine in Japan", provides recommended actions and detailed analysis of how to target the best growth opportunities for Wine producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Wine markets in Japan through our detailed and robust data, expert insight, and case studies.

In particular, this report provides the following -

  • Key consumer demographic groups driving consumption within the Japanese market. Improve your consumer targeting by understanding who's driving the market, what they want, and why.
  • A study of market value and volumes over 2011-2016 for Japan, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period.
  • White space analysis, to pinpoint attractive spaces in the market and the key actions to take
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future.
  • Examples of international and regional, national product innovation targeting key consumer needs.

Companies mentioned in this report:Aeon, 7-Eleven, Mercian, Beam Suntory, E & J Gallo Winery, Carlo Rossi, Franzia

Scope

  • Wine production in Japan is limited so the market relies on low tariff imports.
  • The market grew at a CAGR of 4.8% in volume terms between 2011 and 2016, though this will slow to a slightly slower rate in the next five years to 2021 at a CAGR of 3.7%.
  • Still wine is by far the largest category in the sector, but fortified wine is the most rapidly growing at 13% CAGR during 2011-2016.
  • The Economic Partnership Agreement reached between Japan and the EU should see tariffs elimiated on European wines, which may put them at a competitive advantage.

Reasons to buy

  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of Japan's Wine consumers.
  • This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Wine sector.
  • Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

  • 1. Introducing a top growth market for wine
  • Top 10 global growth opportunities scores
  • Top global issues
  • Assessment against global strategic issues
  • GlobalData's strategic issues map
  • Predicted future issues for the global sector
  • Reward and risk assessment
  • Opportunity score - overview
  • Wine consumer spending trends - peer group comparisons
  • Political, economic, social, and technological: analysis
  • Enablers and inhibitors of growth
  • Wine rewards and opportunities for growth
  • Summary of the market
  • 2. Market insight - identifying the opportunities to move into
  • Market growth by category
  • Value growth of the market
  • Volume growth of the market
  • Level of premiumization by category
  • Category analysis - key drivers of change
  • 3. Retail and distribution insight - key channels and retailers driving growth
  • Wine retail channel share
  • Key retail channel trends
  • Routes to market
  • Drivers of change in the sector
  • 4. Company and brand insight - the competitive landscape defined
  • Category fragmentation
  • Company and brand strength
  • International and domestic brand analysis
  • Company and brand strength summary
  • 5. Consumer insight - who, what, when, where, and why
  • Strategic issues map
  • Key consumer driver implications
  • Key consumers trends
  • consumer groups
  • Key health & wellness trends
  • Consumer trends summary
  • 6. Product and packaging insights
  • key product insights
  • Trends and strategic issues - other notable product trends
  • Key product innovation case studies
  • Key packaging insights
  • Trends and strategic issues
  • product launch key takeouts
  • 7. White spaces and innovation opportunities - space to move into
  • Growth segments to target
  • Consumer spaces to target
  • Segment focus: opportunities
  • Price dynamics
  • Product launch key takeouts
  • Key recommendations
  • 8. Appendix and Definitions

List of Tables

  • Visualization of 10 countries growth opportunities
  • Visualization of 10 countries growth opportunities (continued)
  • Reward and risk assessment
  • Market value and split, 2011-2021
  • Winners and losers by category, value, 2016-2021
  • Winners and losers by category, volume, 2016-2021
  • Key consumption volume shares by consumer group, 2016
  • Top categories by volume and CAGR, 2011-2016
  • Average price change by brand, 2016