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市場調查報告書

西歐的烈酒市場上機會分析

Opportunities in the Western Europe Spirits Sector

出版商 GlobalData 商品編碼 592282
出版日期 內容資訊 英文 123 Pages
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西歐的烈酒市場上機會分析 Opportunities in the Western Europe Spirits Sector
出版日期: 2019年11月28日內容資訊: 英文 123 Pages
簡介

本報告提供西歐各國的烈酒市場上未來的市場機會相關分析,以近幾年的市場趨勢和重要的動向為首,調查全部區域、主要國家的市場趨勢預測,主要企業、品牌的市場佔有率,各流通管道、各包裝型態市場成長率預測,今後的市場機會與課題等。

第1章 摘要整理

第2章 市場規模、成長率分析 (地區整體分析)

  • 市場規模分析:西歐和其他地區的比較
  • 成長率分析:各地區
  • 成長率分析:各國
  • 成長率分析:各市場

第3章 西歐的未來性高的國家的特定

  • 風險 - 報酬、市場機會分析:市場機會的評分

第4章 市場規模、成長率分析

  • 概要:市場規模 (以金額、數量為準) 及成長率分析,各國
  • 市場成長的貢獻度分析:各國
  • 跟烈酒的市場佔有率:與其他酒精飲料的對比
  • 消費層次的變化:各國、各市場
  • 每人消費量、支出額分析

第5章 各國市場的簡介

  • 德國
  • 法國
  • 英國
  • 荷蘭

第6章 成功案例

第7章 企業、品牌分析

  • 烈酒市場上各品牌市場佔有率分析
  • 西歐的烈酒市場最大企業 (銷售額為基礎)
  • 西歐的烈酒市場最知名品牌 (銷售額為基礎)
  • 西歐的烈酒市場自有品牌普及率

第8章 主要的流通管道

  • 代表性流通管道:各國
  • 代表性流通管道:各類別

第9章 主要包裝形態

  • 主要的各包裝材料、包裝形式的成長率分析
  • 封蓋、包裝的各種類的成長率分析

第10章 課題與未來展望

  • 主要課題
  • 未來展望

第11章 附錄

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目錄
Product Code: GDCS0158RR

Western Europe held a value share of 12% in 2018. The region is expected to witness slow growth at a CAGR of 1.2% during 2018-2023, on account of market maturity and slow population growth in the region. Whiskey was the largest category with value sales of US$24,831.8 million, accounting for 25.4% of the overall value sales in the region in 2018. The overall spirits sector in the Western Europe region is fragmented with the top five companies, accounting for 25.4% of overall value sales. Private label products held 3.1% value share in the overall spirits sector with good growth across all markets. Hypermarkets & Supermarkets and on-trade were the largest distribution channels in the Western Europe spirits sector, accounting for 21.6% and 30.8% of overall volume sales, respectively, in 2018. Glass was the most commonly used package material in the Western Europe spirits sector, with a 95.4% market share in 2018.

This report brings together multiple data sources to provide a comprehensive overview of Western Europe spirits sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Western Europe spirits sector, analyzing data from 18 countries in the region. It includes analysis on the following -

  • Market overview: Includes sector size, market size, and growth analysis by markets.
  • Change in consumption: Provides a shift in the consumption of spirits by categories across different countries in the Western Europe region.
  • Countries analysis: Provides risk-reward analysis of four countries in Western Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.
  • Company Analysis: Provides an overview of leading companies in the Western Europe region, besides analyzing the growth of private label in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels in the Western Europe spirits sector in 2018. It covers six distribution channels including on-trade. The major distribution channels are hypermarkets & supermarkets, convenience stores, food & drinks specialists, e-retailers and others, which includes department stores, cash & carries and warehouse clubs, vending machines, and other retailers.
  • Preferred packaging formats: The report provides percentage share (in 2018) and growth analysis (during 2013-2023) for various pack materials, containers, closures, and outer types based on the volume sales (by pack units) of spirits products.

Reasons to buy

  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances.
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion.
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.

Table of Contents

1. Executive summary

2. Market size and growth analysis (regional analysis )

  • Market size analysis - Western Europe compared to other regions
  • Growth analysis by region
  • Growth analysis by country
  • Growth analysis by category

3. Growth potential by countries in Western Europe

  • High potential countries in Western Europe
  • Identifying high potential countries - methodology
  • Risk and reward analysis - opportunity scores

4. Market size and growth analysis

  • High potential countries in the Western Europe - overview
  • Growth contribution analysis by country
  • Share of spirits compared to other alcoholic beverage sectors
  • Change in consumption levels by country and spirits categories
  • Per capita consumption analysis
  • Per capita expenditure analysis

5. Country profiles

  • The UK
  • Switzerland
  • The Netherlands
  • Germany

6. Success stories

  • Spirits in Western Europe: case studies

7. Company and brand analysis

  • Leading companies volume share in the Western Europe spirits sector
  • Company and Brand Share Analysis
  • Leading companies in the Western Europe spirits sector
  • Leading brands in the Western Europe spirits sector
  • Private label penetration in the spirits sector

8. Key distribution channels

  • Leading distribution channels by countries
  • Leading distribution channels by categories

9. Key packaging formats

  • Growth analysis by key pack material and pack type
  • Growth analysis by closure type and primary outer type

10. Challenges and future outlook

  • Key challenges
  • Future outlook

11. Appendix

12. Definitions

13. About GlobalData

List of Tables

  • Regional comparison: market size, growth, and per capita analysis, 2018-2023
  • Risk, reward, and opportunity analysis
  • Countries in the Western Europe - overview
  • Volume share of spirits sector as a proportion of overall alcoholic beverages industry by country
  • Change in consumption by category within spirits (value terms), 2018-2023
  • The UK spirits - overview, % value share by category, 2018
  • Switzerland spirits - overview % value share by category, 2018
  • The Netherlands spirits - overview % value share by category, 2018
  • Germany spirits - overview % value share by category, 2018
  • Company and Brand Share Analysis
  • Private label penetration in the Western Europe spirits sector
  • Leading distribution channels in the Western Europe region by countries, 2018
  • Leading distribution channels in the Western Europe region by categories, 2018

List of Figures

  • Annual value growth analysis by region (2018-2023)
  • Annual volume growth analysis by region (2018-2023)
  • Value and volume growth analysis by country (2018-2023)
  • Value and volume growth analysis by category (2018-2023)
  • Country level contribution to the growth by categories in the Western Europe region, 2018-2023
  • Per capita consumption in the Western Europe and by countries, 2018
  • Per capita expenditure in the Western Europe and by countries, 2018
  • The UK spirits - demographic analysis
  • Switzerland spirits - demographic analysis
  • The Netherlands spirits - demographic analysis
  • Germany spirits - demographic analysis
  • Leading companies volume share in the Western Europe spirits sector
  • Leading companies in the Western Europe spirits category by value, 2018
  • Leading brands in the Western Europe spirits category by value sales (US$ million), 2018
  • Key pack material volume (units) share, 2018
  • Unit volume growth by pack material (2012-2022)
  • Key pack type volume (units) share, 2018
  • Unit volume growth by pack type (2012-2022)
  • Key closure type volume (units) share, 2018
  • Unit volume growth by closure type (2012-2022)
  • Key primary outer volume (units) share, 2018
  • Unit volume growth by primary outer type (2012-2022)
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