表紙
市場調查報告書

中國的啤酒及蘋果酒市場考察

China Beer and Cider Market Insights 2017

出版商 GlobalData 商品編碼 583052
出版日期 內容資訊 英文 72 Pages
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價格
中國的啤酒及蘋果酒市場考察 China Beer and Cider Market Insights 2017
出版日期: 2017年08月31日內容資訊: 英文 72 Pages
簡介

本報告提供中國的啤酒及蘋果酒市場調查,酒精飲料市場概要,啤酒、蘋果酒市場趨勢,各市場區隔、品牌、製造廠商的消費量的變化,包裝形態,主要製造商的簡介等總括性彙整。

目錄

  • 摘要整理
  • 市場概要
  • 市場趨勢
  • 廠商產品、自家公司(PB)產品
  • 市場佔有率:各製造廠商
  • 包裝趨勢
  • 流通管道、價格趨勢
  • 行銷、革新
  • 市場預測
  • 附錄
  • 調查手法
  • 產品定義
目錄
Product Code: BCMICN17

GlobalData's China Beer and Cider Market Insights 2017 report provides a complete overview of the China beer and cider industry structure offering a comprehensive insight into historical background trends, 2016 performance and 2017 outlook.

Scope

Covering total market (on and off-premise) the report details -

  • 2011-2016 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2017 forecasts.
  • Value by distribution channel 2011-2016, with 2017 forecasts.
  • Overview of the competitive landscape in the beer and cider market, with analysis of key company performance.
  • Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer and cider market.

Reasons to buy

  • Gain an in-depth understanding of the dynamics and structure of the China beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
  • Evaluate the current emerging trends and future growth opportunities in the China beer and cider market to support your brand development and marketing initiatives.
  • Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
  • Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
  • Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.

Table of Contents

  • 1. Executive Summary
  • 2. Market Context
  • 3. Emerging Trends
  • 4. Brands and Private Label
  • 5. Market Share by Brewer
  • 6. Packaging Trends
  • 7. Channel and Pricing Trends
  • 8. Marketing and Innovation
  • 9. Outlook
  • 10. Appendix
  • 11. Methodology
  • 12. Product Definitions