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市場調查報告書

主要成長機會:中國的鹹味零食

Top Growth Opportunities: Savory Snacks in China

出版商 GlobalData 商品編碼 576612
出版日期 內容資訊 英文 73 Pages
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主要成長機會:中國的鹹味零食 Top Growth Opportunities: Savory Snacks in China
出版日期: 2019年11月28日內容資訊: 英文 73 Pages
簡介

中國的鹹味零食市場,預計2016年∼2021年以11%以上的年複合成長率成長。

本報告提供中國的鹹味零食市場相關調查分析,促進消費的人口統計群組,市場規模 (金額、數量) 、閒置頻段分析,消費者需求等相關的系統性資訊。

第1章 鹹味零食的主要成長市場介紹

第2章 市場考察:應該進入機會

  • 市場成長:各類別
  • 市場規模 (金額)的成長
  • 市場規模 (數量)的成長
  • 優質化的等級:各類別
  • 類別分析:變化的主要促進因素

第3章 零售流通的考察:主要流通管道和零售業者

  • 鹹味零食零售流通管道的佔有率
  • 主要的零售流通管道趨勢
  • 市場的途徑
  • 變化的促進因素

第4章 企業和品牌的考察:競爭情形

  • 類別的片斷化
  • 企業和品牌的優勢
  • 自有品牌的滲透
  • 品牌佔有率:各主要業者
  • 國際/國內品牌分析
  • 企業和品牌的優勢的摘要

第5章 消費者的考察:5W (誰、什麼、何時、在哪裡、為何)

  • 策略性課題地圖
  • 主要的消費者促進因素的影響
  • 主要的消費者趨勢
  • 消費群組
  • 主要的健康和保健趨勢
  • 健康和保健的利益成長怎麼貢獻
  • 健康和保健要求的滲透:各類別
  • 消費者趨勢的摘要

第6章 產品與包裝的考察

  • 主要的產品的考察
  • 趨勢與策略性課題:其他值得注意的產品趨勢
  • 主要的產品革新的案例研究
  • 主要的包裝的考察
  • 趨勢與策略性課題
  • 產品銷售的要點

第7章 閒置頻段與創新的機會:應進入空間

  • 作為目標的成長市場區隔
  • 作為目標的消費者空間
  • 市場區隔的機會
  • 價格趨勢
  • 產品銷售的要點
  • 主要建議

第8章 附錄和定義

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目錄
Product Code: CS0164TG

Top Growth Opportunities for Savory Snacks in China provides recommended actions and detailed analysis of how to target the best growth opportunities for Savory Snacks producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Savory Snack markets in the Chinese market through GlobalData's detailed and robust data, expert insight, and case studies.

Top Growth Opportunities for Savory Snack in China provides an overview of the Savory Snack market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData's proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for Savory Snacks producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

GlobalData's Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for savory snack producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Get access to -

  • Key consumer demographic groups driving consumption within the Chinese market. Improve your consumer targeting by understanding who's driving the market, what they want, and why
  • White space analysis, to pinpoint attractive spaces in the market and the key actions to take
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
  • Examples of international and regional product innovation targeting key consumer needs

Scope

  • The Chinese Savory Snack sector ranked fifth in terms of per capita expenditure in US dollar terms outranking US, Germany and India.
  • Consumers seek more 'healthy' and 'premium' savory snacks, manufacturers should focus on restructure of product structure to contain lower or no levels of fat, salt and saturated fats.
  • The overall Chinese Savory Snack sector grew by 7% from 2013-2018
  • Nuts & Seeds was the most successful category within this sector

Reasons to buy

  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of China's Savory Snacks consumers. This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Savory Snacks sector.
  • Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

  • Introducing a top growth market for Savory Snacks
    • Top 10 global growth opportunities scores
    • Top global issues
    • Assessment against global strategic issues
    • GlobalData's strategic issues map
    • Predicted future issues for the global sector
    • Reward and risk assessment
    • Opportunity score - overview
    • Consumer spending trends - peer group comparisons
    • Political, Economic, Social, and Technological: Analysis
    • Enablers and inhibitors of growth
    • Rewards and opportunities for growth
    • Summary of the market
  • Market insight - identifying the opportunities to move into
    • Market growth by category
    • Value growth of the market
    • Volume growth of the market
    • Level of premiumization by category
    • Category analysis - key drivers of change
  • Retail and distribution insight - key channels and retailers driving growth
    • Savory Snacks retail channel share
    • Key Retail Channel trends
    • Routes to market
    • Drivers of change in the sector
  • Company and brand insight - the competitive landscape defined
    • Category fragmentation
    • Company and brand strength
    • Private label penetration
    • Brand share by leading supplier
    • International and domestic brand analysis
    • Company and brand strength summary
  • Consumer insight - who, what, when, where and why
    • Strategic issues map
    • Key consumer driver implications
    • Key consumers trends
    • Consumer groups
    • Key Health & Wellness trends
    • Penetration of Health and Wellness claims by category
    • Consumer trends summary
  • Product and packaging insights
    • Key Product Insights
    • Trends and strategic issues - other notable product trends
    • Key product innovation case studies
    • Key Packaging Insights
    • Trends and strategic issues
    • Product launch key takeouts
  • White spaces and innovation opportunities - space to move into
    • Growth segments to target
    • Consumer spaces to target
    • Segment opportunities
    • Price dynamics
  • Appendix and Definitions

List of Tables

  • Visualization of 10 countries growth opportunities
  • Visualization of 10 countries growth opportunities (continued)
  • Reward and risk assessment
  • Market value and split, 2013-2023
  • Winners and losers by category, value, 2018-2023
  • Volume growth by category, 2013-2023
  • Winners and losers by category, volume, 2018-2023
  • Key consumption volume shares by consumer group, 2018
  • Key consumption motivators by category, 2018
  • Key consumption motivators by category, 2018 (continued)
  • Top categories by volume and CAGR, 2013-2018
  • Average price change by brand, 2018

List of Figures

  • Map of top opportunity markets
  • Map of top global issues
  • Global issue web
  • GlobalData's strategic issues map
  • Average consumer spend, peer group comparisons, 2013-2023
  • Market value and split, 2013-2023
  • Value growth by category, 2013-2018 and 2018-2023
  • Value market growth by category, 2013-2023
  • Winners and losers by category, volume, 2018-2023
  • Value and volume growth by category, 2013-2023
  • Private label penetration and CAGR, 2013-2018
  • Cumulative value share by brand, 2018
  • Penetration of Health and Wellness claims by category, 2018
  • Packaging materials volume share, 2018 & 2023
  • Packaging closure materials volume share, 2018 & 2023
  • Projected CAGR for top five categories by value, 2018-2023
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