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市場調查報告書

東歐的烈酒市場

Opportunities in the Eastern Europe Spirits Sector

出版商 GlobalData 商品編碼 574519
出版日期 內容資訊 英文 126 Pages
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東歐的烈酒市場 Opportunities in the Eastern Europe Spirits Sector
出版日期: 2019年12月04日內容資訊: 英文 126 Pages
簡介

本報告提供東歐的烈酒市場調查,關於地區整體及主要國的市場趨勢,市場規模的變化與預測,各類別(白蘭地,琴酒 & 杜松子酒,利口酒,蘭姆酒,特殊烈酒,龍舌蘭酒 & 帶蟲龍舌蘭酒,伏特加,威士忌酒)、各國消費趨勢的變化,市場結構,主要企業及品牌概要與市場佔有率,流通結構,市場未來展望,成長機會等總括性彙整。

第1章 摘要整理

第2章 市場規模與成長分析

  • 市場規模:與各地區市場比較
  • 成長分析:各地區
  • 成長分析:各國
  • 成長分析:各類別

第3章 確認潛在成長率高的國家

  • 在東歐潛在成長率高的國家:概要
  • 調查手法
  • 風險 - 報酬、市場機會分析

第4章 市場規模與成長分析

  • 市場概要
  • 成長貢獻度分析:各國
  • 烈酒市場佔有率:與其他酒精飲料市場比較
  • 消費層次的轉變:各國家、類別
  • 每人的消費量及支出額分析

第5章 國家概況

  • 羅馬尼亞
  • 斯洛伐克
  • 烏克蘭
  • 捷克

第6章 成功案例

  • 案例研究

第7章 企業及品牌分析

  • 各品牌的市場佔有率
  • 主要企業
  • 領導品牌
  • 自有品牌(PB)產品的滲透率

第8章 主要的流通管道

  • 各國
  • 各類別

第9章 主要包裝形態

  • 成長分析:各包裝材料、容器類型
  • 成長分析:各施栓、包裝類型

第10章 課題與未來展望

  • 主要課題
  • 市場未來展望

第11章 附錄

圖表清單

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目錄
Product Code: GDCS0160RR

Eastern Europe had a value share of 12.2% in the global spirits sector in 2018, representing the third-largest regional market. The region is expected to register a decline in value at a CAGR of 5.2% over the forecast period (2018-2023). In terms of volume, the Eastern Europe market was estimated at 2,497.4 million liters in 2018 and is forecast to record the lowest negative CAGR of 3.8% among all regions during 2018-2023. The region held the highest per capita expenditure of US$323.2 and the second highest PCC of 8.1 in 2018. Status Group, Russian Standard Corporation, Stock Spirits Group PLC, Diageo plc., and Pernod Ricard SA were the leading players of the market and accounted for 15.4% of overall volume sales in the sector in 2018. On-trade was the leading distribution channel in Eastern Europe spirits sector with a volume share of 30.4% in 2018, followed by hypermarkets & supermarkets and food & drinks specialists with 24.8% and 17.8% volume share respectively. Glass was the most commonly used pack material in Eastern Europe spirits sector, accounting for a 97.4% share in the same year.

This report brings together multiple data sources to provide a comprehensive overview of Eastern Europe spirits sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of Eastern Europe spirits sector, analyzing data from 12 countries in the region. It includes analysis on the following -

  • Sector overview: Includes sector size, market size, and growth analysis by categories.
  • Change in consumption: Provides a shift in the consumption of spirits by markets across different countries in Eastern Europe region.
  • High potential countries: Provides risk-reward analysis of four countries in Eastern Europe based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.
  • Country analysis: Provides deep-dive analysis of four high potential countries covering value growth during 2018-2023, key challenges, consumer demographics, and key trends, supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
  • Company Analysis: Provides an overview of leading companies in Eastern Europe region, besides analyzing the growth of private label in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels in the spirits sector in 2018. It covers six distribution channels - hypermarkets & supermarkets, food & drinks specialists, convenience stores, e-retailers, on trade and others, which includes cash & carries and warehouse clubs, and others.
  • Preferred packaging formats: The report provides percentage share (in 2018) and growth analysis (during 2013-2023) for various pack materials, pack type, closure type, and primary outer types based on the volume sales (by pack units) of spirits.

Reasons to buy

  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances.
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion.
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.

Table of Contents

1. Executive summary

2. Market size and growth analysis (Region analysis)

  • Market Size in Context - Eastern Europe compared to other regions
  • Growth analysis by Region
  • Growth Analysis by Country
  • Growth Analysis by Category

3. Identifying high potential countries in Eastern Europe

  • Identifying high potential countries - Methodology
  • High potential countries in Eastern Europe
  • Identifying high potential countries - Risk, reward and opportunity analysis

4. Market size and growth analysis (High potential countries in Eastern Europe)

  • High potential countries in Eastern Europe - Overview
  • Growth Contribution Analysis by Country
  • Share of Spirits compared to other Alcoholic Beverages sectors
  • Change in consumption levels by country and category
  • Per Capita Consumption and Expenditure analysis

5. Country Profiles (High potential countries in Eastern Europe)

  • The Czech Republic
  • Romania
  • Poland
  • Hungary

6. Success Stories

7. Company and Brand Analysis

  • Leading company share analysis in the spirits sector
  • Company and brand share analysis
  • Leading players by categories in the spirits sector
  • Leading brands by categories in the spirits sector
  • Private label penetration in the spirits sector

8. Key Distribution Channels

  • Leading Distribution Channels by countries
  • Leading Distribution Channels by category

9. Key Packaging Formats

  • Growth analysis by key pack material and pack type
  • Growth analysis by closure type and primary outer type

10. Challenges and Future Outlook

  • Key Challenges
  • Future Outlook

11. Appendix

12. Definition

13. About GlobalData

List of Tables

  • Regional comparison: Market size, growth, and per capita analysis, 2018-2023
  • Identifying high potential countries - Risk, reward and opportunity analysis
  • High potential countries in Eastern Europe - Overview
  • Value share of Spirits sector as a proportion of overall alcoholic beverages by country
  • Change in consumption by market within Spirits (value terms), 2018-2023
  • The Czech Republic Spirits - Overview, % value share by market, 2018
  • Romania Spirits - Overview % value share by market, 2018
  • Poland Spirits - Overview % value share by market, 2018
  • Hungary Spirits - Overview % value share by market, 2018
  • Company and brand share analysis
  • Private label penetration in Eastern Europe spirits sector
  • Leading distribution channels in Eastern Europe by countries, 2018
  • Leading distribution channels in Eastern Europe by categories, 2018

List of Figures

  • Annual value growth analysis by region (2018-2023)
  • Annual volume growth analysis by region (2018-2023)
  • Value and volume growth analysis by country (2018-2023)
  • Value and volume growth analysis by market (2018-2023)
  • Country level contribution to the growth by Markets in the Eastern Europe region, 2018-2023
  • Per Capita Consumption in Eastern Europe and high potential countries, 2018
  • Per Capita Expenditure in Eastern Europe and high potential countries, 2018
  • The Czech Republic Spirits - Demographic Analysis
  • Romania Spirits - Demographic Analysis
  • Poland Spirits - Demographic Analysis
  • Hungary Spirits - Demographic Analysis
  • Leading companies in the spirits sector by volume, 2018
  • Leading companies in the spirits sector by category, 2018
  • Leading brands in the spirits sector (including private label) by category, 2018
  • Key pack material volume (units) share, 2018
  • Unit volume growth by pack material (2013-2023)
  • Key pack type volume (units) share, 2018
  • Unit volume growth by pack type (2013-2023)
  • Key closure type volume (units) share, 2018
  • Unit volume growth by closure type (2013-2023)
  • Key primary outer volume (units) share, 2018
  • Unit volume growth by primary outer type (2013-2023)