表紙
市場調查報告書

亞太地區的烈酒市場

Opportunities in the Asia-Pacific Spirits Sector

出版商 GlobalData 商品編碼 574518
出版日期 內容資訊 英文 118 Pages
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亞太地區的烈酒市場 Opportunities in the Asia-Pacific Spirits Sector
出版日期: 2019年12月17日內容資訊: 英文 118 Pages
簡介

本報告提供亞太地區的烈酒市場調查,關於地區整體及主要國的市場趨勢,市場規模的變化與預測,各類別(白蘭地,琴酒 & 杜松子酒,利口酒,蘭姆酒,特殊烈酒,龍舌蘭酒 & 帶蟲龍舌蘭酒,伏特加,威士忌酒)、各國消費趨勢的變化,市場結構,主要企業及品牌概要與市場佔有率,流通結構,市場未來展望,成長機會等總括性彙整。

第1章 摘要整理

第2章 市場規模與成長分析

  • 市場規模:與各地區市場比較
  • 成長分析:各地區
  • 成長分析:各國
  • 成長分析:各類別

第3章 確認潛在成長率高的國家

  • 亞太地區潛在成長率高的國家:概要
  • 調查手法
  • 風險 - 報酬、市場機會分析

第4章 市場規模與成長分析

  • 市場概要
  • 成長貢獻度分析:各國
  • 烈酒市場佔有率:與其他酒精飲料市場比較
  • 消費層次的轉變:各國家、類別
  • 每人的消費量及支出額分析

第5章 國家概況

  • 韓國
  • 澳洲
  • 紐西蘭
  • 香港

第6章 成功案例

  • 案例研究

第7章 企業及品牌分析

  • 各品牌的市場佔有率
  • 主要企業
  • 領導品牌
  • 自有品牌(PB)產品的滲透率

第8章 主要的流通管道

  • 各國
  • 各類別

第9章 主要包裝形態

  • 成長分析:各包裝材料、容器類型
  • 成長分析:各施栓、包裝類型

第10章 課題與未來展望

  • 主要課題
  • 市場未來展望

第11章 附錄

圖表清單

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目錄
Product Code: GDCS0159RR

The Asia-Pacific spirits sector was valued at US$433,647.0 million in 2018 and is expected to reach US$531,684.2 million by 2023 , registering a CAGR of 4.2% from 2018-2023. Growth was mainly driven by growing urbanization and a rising middle income population in the high potential countries. The region registered per capita consumption of 8.6 liters and per capita expenditure of US$146.7 in 2018 due to the popularity of local traditional alcoholic beverages and increasing demand for premium drinks, especially in countries such as India and China. Specialty spirits represented the largest category in the region, accounting for a value share of 76.2% in 2018, followed by whiskey at 12.1% and brandy at 5.4% share. Furthermore, the vodka and Gin & Genever category is expected to grow at the fastest pace in value terms during 2018-2023.

This report brings together multiple data sources to provide a comprehensive overview of Asia-Pacific spirits sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of Asia-Pacific spirits sector, analyzing data from 19 countries in the region. It includes analysis on the following -

  • Sector overview: Includes sector size, market size, and growth analysis by categories.
  • Change in consumption: Provides a shift in the consumption of spirits by markets across different countries in Asia-Pacific region.
  • High potential countries: Provides risk-reward analysis of four countries in Asia-Pacific based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.
  • Country analysis: Provides deep-dive analysis of four high potential countries covering value growth during 2018-2023, key challenges, consumer demographics, and key trends, supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
  • Company Analysis: Provides an overview of leading companies in Asia-Pacific region, besides analyzing the growth of private label in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels in the spirits sector in 2018. It covers six distribution channels - hypermarkets & supermarkets, food & drinks specialists, convenience stores, e-retailers, on trade and others, which includes cash & carries and warehouse clubs, department stores, and others.
  • Preferred packaging formats*: The report provides percentage share (in 2018) and growth analysis (during 2013-2023) for various pack materials, pack type, closure type, and primary outer types based on the volume sales (by pack units) of spirits.

Reasons to buy

  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances.
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion.
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.

Table of Contents

1. Executive summary

2. Market size and growth analysis (region analysis)

  • Market size analysis - Asia-Pacific compared to other regions
  • Growth analysis by region
  • Growth analysis by country
  • Growth analysis by category

3. Identifying high potential countries in Asia-Pacific

  • High potential countries in Asia-Pacific
  • Identifying high potential countries - methodology
  • Identifying high potential countries - risk, reward, and opportunity analysis

4. Market size and growth analysis (high potential countries in Asia-Pacific)

  • High potential countries in Asia-Pacific - overview
  • Growth contribution analysis by country
  • Share of spirits compared to other alcoholic beverages sectors
  • Change in consumption levels by country and category
  • Per capita consumption and expenditure analysis

5. High potential country analysis: Asia-Pacific

  • Australia
  • Hong Kong
  • Taiwan
  • New Zealand

6. Success stories

  • Spirits in Asia-Pacific: case studies

7. Company and brand analysis

  • Leading company share analysis in the spirits sector
  • Company and brand share analysis
  • Leading players by categories in the spirits sector
  • Leading brands by categories in the spirits sector
  • Private label penetration in the spirits sector

8. Key distribution channels

  • Leading distribution channels by countries
  • Leading distribution channels by category

9. Key packaging formats

  • Growth analysis by key pack material and pack type
  • Growth analysis by closure type and primary outer type

10. Challenges and future outlook

  • Key challenges
  • Future outlook

11. Appendix

12. Trends definitions

13. About GlobalData

List of Tables

  • Regional comparison: market size, growth, and per capita analysis, 2018-2023
  • Identifying high potential countries - risk, reward and opportunity analysis
  • High potential countries in Asia-Pacific - overview
  • Value share of spirits sector as a proportion of overall alcoholic beverage industry by country, 2018
  • Change in consumption by category within spirits (value terms), 2018-2023
  • Per capita consumption in Asia-Pacific and high potential countries, 2018
  • Per capita expenditure in Asia-Pacific and high potential countries, 2018
  • Australia spirits - overview % value share by category, 2018
  • Hong Kong spirits - overview % value share by category, 2018
  • Taiwan spirits - overview % value share by category, 2018
  • New Zealand spirits - overview % value share by category, 2018
  • Leading companies in the Asia-Pacific spirits sector and category by volume, 2018
  • Leading companies in the Asia-Pacific spirits sector by volume sales (million liters), 2018
  • Leading brands (including private label) in the Asia-Pacific spirits sector by volume sales (million liters), 2018
  • Private label penetration (in volume terms) in the spirits sector, 2018
  • Leading distribution channels in the Asia-Pacific region by countries (by volume), 2018
  • Leading distribution channels in the Asia-Pacific region by category, 2018

List of Figures

  • Annual value growth analysis by region (2018-2023)
  • Annual volume growth analysis by region (2018-2023)
  • Value and volume growth analysis by country (2018-2023)
  • Value and volume growth analysis by category (2018-2023)
  • Country level contribution to the growth of brandy in Asia-Pacific, 2018-2023
  • Country level contribution to the growth of gin & genever in Asia-Pacific, 2018-2023
  • Country level contribution to the growth of liqueurs in Asia-Pacific, 2018-2023
  • Country level contribution to the growth of rum in Asia-Pacific, 2018-2023
  • Country level contribution to the growth of specialty spirits in Asia-Pacific, 2018-2023
  • Country level contribution to the growth of tequila & mezcal in Asia-Pacific, 2018-2023
  • Country level contribution to the growth of vodka in Asia-Pacific, 2018-2023
  • Country level contribution to the growth of whiskey in Asia-Pacific, 2018-2023
  • Australia spirits - demographic analysis
  • Hong Kong spirits - demographic analysis
  • Taiwan spirits - demographic analysis
  • New Zealand spirits - demographic analysis
  • Key pack material volume (units) share, 2018
  • Unit volume growth by pack material (2013-2023)
  • Key pack type volume (units) share, 2018
  • Unit volume growth by pack type (2013-2023)
  • Key closure type volume (units) share, 2018
  • Unit volume growth by closure type(2013-2023)
  • Key primary outer type volume (units) share, 2018
  • Unit volume growth by primary outer type (2013-2023)