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市場調查報告書
商品編碼
574518

亞太地區的烈酒市場

Opportunities in the Asia-Pacific Spirits Sector

出版日期: | 出版商: GlobalData | 英文 126 Pages | 訂單完成後即時交付

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  • 全貌
  • 簡介
  • 目錄
簡介

本報告提供亞太地區的烈酒市場調查,關於地區整體及主要國的市場趨勢,市場規模的變化與預測,各類別(白蘭地,琴酒 & 杜松子酒,利口酒,蘭姆酒,特殊烈酒,龍舌蘭酒 & 帶蟲龍舌蘭酒,伏特加,威士忌酒)、各國消費趨勢的變化,市場結構,主要企業及品牌概要與市場佔有率,流通結構,市場未來展望,成長機會等總括性彙整。

第1章 摘要整理

第2章 市場規模與成長分析

  • 市場規模:與各地區市場比較
  • 成長分析:各地區
  • 成長分析:各國
  • 成長分析:各類別

第3章 確認潛在成長率高的國家

  • 亞太地區潛在成長率高的國家:概要
  • 調查手法
  • 風險 - 報酬、市場機會分析

第4章 市場規模與成長分析

  • 市場概要
  • 成長貢獻度分析:各國
  • 烈酒市場佔有率:與其他酒精飲料市場比較
  • 消費層次的轉變:各國家、類別
  • 每人的消費量及支出額分析

第5章 國家概況

  • 韓國
  • 澳洲
  • 紐西蘭
  • 香港

第6章 成功案例

  • 案例研究

第7章 企業及品牌分析

  • 各品牌的市場佔有率
  • 主要企業
  • 領導品牌
  • 自有品牌(PB)產品的滲透率

第8章 主要的流通管道

  • 各國
  • 各類別

第9章 主要包裝形態

  • 成長分析:各包裝材料、容器類型
  • 成長分析:各施栓、包裝類型

第10章 課題與未來展望

  • 主要課題
  • 市場未來展望

第11章 附錄

圖表清單

目錄
Product Code: GDCS0223RR

The global spirits sector was valued at US$824.1 billion in 2019, and is expected to register a CAGR of 1.7% during the forecast period. The Asia Pacific spirits sector registered US$466.3 billion in value sales in 2019 and is expected to grow at a CAGR of 2.3% from 2019 to 2024. Based on the relative performance of countries on multiple metrics, New Zealand, Vietnam, Taiwan, and Hong Kong were shortlisted as high-potential countries, primarily due to their large spirits sector size, projected high-value growth rates, and projected rising per capita value growth levels.

The Asia Pacific spirits sector was highly fragmented, with the top five companies accounting for a volume share of 13.7% in 2019. Diageo plc held a 4.1% share of total volume sales, followed by HITEJINRO CO LTD with 2.6%. Other leading companies were Niu Lan Shan Distillery, Thai Beverage Company, and Beijing Red Star Co Ltd. Private label held a volume share of 7% in 2019. Hypermarkets & supermarkets was the leading distribution channel in the Asia-Pacific spirits sector, with a 41.4% volume share in 2019. Glass was the most used pack material in 2019, accounting for a 97.8% volume share of the Asia Pacific spirits sector in 2019.

This report brings together multiple data sources to provide a comprehensive overview of the Asia-Pacific spirtis sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the spirits sector in Asia Pacific, analyzing data from 26 countries in the region. It includes analysis on the following -

  • Market Environment: Includes sector size, market size, and growth analysis by category.
  • High-Potential Countries' Analysis: Indicates changing share of value consumption in the various spirits by category across high-potential countries in the Asia Pacific region. It also provides Risk-Reward analysis of four countries across Asia Pacific region based on market assessment, economic development, socio-demographics, governance indicators, and technological infrastructure.
  • Country Deep Dive: Provides the overview, demographic analysis, and key trends across high-potential countries.
  • Success Stories: Provides some of the most compelling spirits manufacturers, brands, products, and marketing campaigns in the Asia Pacific region. It also provides a better understanding of how certain manufacturers achieved success in the sector, and insights.
  • Competitive Environment: Provides an overview of leading companies in the Asia Pacific region, besides analyzing the growth of private label in the region.
  • Distribution Analysis: Provides analysis on the leading distribution channels in Asia Pacific's spirits sector in 2019. It covers distribution channels: hypermarkets & supermarkets, food & drinks specialists, on-trade, convenience stores, department stores, and others, which includes e-retailers, vending machines, cash & carries & warehouse clubs and other retailers.
  • Packaging Analysis*: The report provides percentage share (in 2019) and growth analysis (during 2014-2024) for various pack materials, pack types, closures, and primary outer types based on the volume sales (by pack units) of spirits products.
  • Challenges and Future Outlook: Provides the challenges and future outlook pertaining to Asia Pacific's spirits sector.

Reasons to Buy

  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail.
  • This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates

Table of Contents

Table of Contents

  • Executive Summary

Part 1: Market Environment

  • Market Size Analysis - Asia Pacific Compared To Other Regions
  • Value and Volume Growth Analysis by Region
  • Asia Pacific Market Growth Analysis by Country
  • Asia Pacific Market Growth Analysis by Category

Part 2: High-Potential Countries' Analysis

  • Methodology - Identifying High-Potential Countries
  • Top Four High-Potential Countries in Asia Pacific
  • Overview of High-Potential Countries in the Asia Pacific Region
  • Growth Contribution Analysis by Country (1/5)
  • Growth Contribution Analysis by Country (2/5)
  • Growth Contribution Analysis by Country (3/5)
  • Growth Contribution Analysis by Country (4/5)
  • Growth Contribution Analysis by Country (5/5)
  • Value Share Analysis of Spirits Sector Compared to Other Alcoholic Beverages Sectors
  • Change in Consumption Levels by Country and Category
  • Per Capita Consumption Analysis
  • Per Capita Expenditure Analysis

Part 3: Country Deep Dive

  • Overview of New Zealand Spirits Sector
  • Demographic Analysis - New Zealand
  • Market Size Analysis of Top Ten New Zealand Cities
  • Market Size Analysis of Top Ten New Zealand Cities by Category
  • Top Ten New Zealand Cities' Contribution to Volume Growth
  • Key Trends in the New Zealand Spirits Sector
  • Overview of the Vietnamese Spirits Sector
  • Key Trends in the Vietnamese Spirits Sector
  • Overview of the Taiwanese Spirits Sector
  • Key Trends in the Taiwanese Spirits Sector
  • Overview of the Hong Kong Spirits Sector
  • Demographic Analysis - Hong Kong
  • Key Trends in the Hong Kong Spirits Sector

Part 4: Success Stories

  • About Case Studies
  • Case Study: Apple Brandy
  • Case Study: Johnnie Walker
  • Case Study: Archie Rose

Part 5: Competitive Environment

  • Leading Companies' Share in the Asia Pacific Spirits Sector
  • Brand Share Analysis of Top Five Companies
  • Leading Companies in the Asia Pacific Spirits Sector
  • Leading Brands in the Asia Pacific Spirits Sector
  • Private Label Penetration in the Asia Pacific Spirits Sector

Part 6: Distribution Analysis

  • Leading Distribution Channels by Country
  • Leading Distribution Channels by Category

Part 8: Packaging Analysis

  • Growth Analysis by Key Pack Material and Pack Type
  • Growth Analysis by Closure Type and Primary Outer Type

Part 9: Challenges and Future Outlook

  • Key Challenges in the Asia Pacific Spirits Sector
  • Future Outlook of the Asia Pacific Spirits Sector

Appendix

  • Definitions
  • About GlobalData

List of Tables

List of Tables

  • Regional Comparison: Market Size, Growth, and Per Capita Analysis, 2019-2024
  • Overview of High-Potential Countries in the Asia Pacific Region
  • Value Share Analysis of Spirits Compared to Other Alcoholic Beverages Sectors
  • Change in Consumption of Category Within Spirits Terms, by Country, 2019-2024
  • New Zealand: Market Size Analysis of Top 10 Cities by Category
  • Top Five Companies' Share by Brand (In Volume Terms) in the Asia Pacific Spirits Sector, 2019
  • Private Label Penetration (in Volume Terms) in the Spirits Sector, 2019
  • Leading Distribution Channels in Asia Pacific by Country, 2019
  • Leading Distribution Channels in Asia Pacific by Category, 2019

List of Figures

List of Figures

  • Annual Value Growth Analysis by Region, 2019-2024
  • Annual Volume Growth Analysis by Region, 2019-2024
  • Category Volume Growth Analysis of Countries Compared to Regional Average Growth
  • Country Value Size and CAGR Analysis Grid Based on Region