亞太地區的烈酒市場

本報告提供亞太地區的烈酒市場調查，關於地區整體及主要國的市場趨勢，市場規模的變化與預測，各類別(白蘭地，琴酒 & 杜松子酒，利口酒，蘭姆酒，特殊烈酒，龍舌蘭酒 & 帶蟲龍舌蘭酒，伏特加，威士忌酒)、各國消費趨勢的變化，市場結構，主要企業及品牌概要與市場佔有率，流通結構，市場未來展望，成長機會等總括性彙整。

第1章 摘要整理

第2章 市場規模與成長分析

• 市場規模:與各地區市場比較
• 成長分析:各地區
• 成長分析:各國
• 成長分析:各類別

第3章 確認潛在成長率高的國家

• 亞太地區潛在成長率高的國家:概要
• 調查手法
• 風險 - 報酬、市場機會分析

第4章 市場規模與成長分析

• 市場概要
• 成長貢獻度分析:各國
• 烈酒市場佔有率:與其他酒精飲料市場比較
• 消費層次的轉變:各國家、類別
• 每人的消費量及支出額分析

第5章 國家概況

• 韓國
• 澳洲
• 紐西蘭
• 香港

第6章 成功案例

• 案例研究

第7章 企業及品牌分析

• 各品牌的市場佔有率
• 主要企業
• 領導品牌
• 自有品牌(PB)產品的滲透率

第8章 主要的流通管道

• 各國
• 各類別

第9章 主要包裝形態

• 成長分析:各包裝材料、容器類型
• 成長分析:各施栓、包裝類型

第10章 課題與未來展望

• 主要課題
• 市場未來展望

第11章 附錄

圖表清單

This report brings together multiple data sources to provide a comprehensive overview of the Asia-Pacific spirits sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

The global spirits sector was valued at $783,457.1 million in 2021. The sector is expected to register a value CAGR of 6.5% during 2021-2026. The Asia-Pacific spirits sector was valued at $446,865.3 million in 2021 and it is forecast to reach $609,824.8 million in 2026, registering a CAGR of 6.4% during 2021-2026. In volume terms, this regional sector is expected to expand from 22,631.7 million liters in 2021 to 26,672.6 million liters in 2026 at a CAGR of 3.3%. Furthermore, the spirits sector in Asia-Pacific is highly consolidated, with the top five companies accounting for 18.1% of overall volume sales in 2020. Moreover, private labels accounted for a 4.9% share in 2020. On-premise was the leading distribution channel in the Asia-Pacific spirits sector in 2021, with a 32.7% volume share. Glass was the most used pack material in 2021, accounting for an 84.3% share in the Asia-Pacific spirits sector.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Asia-Pacific spirits sector, analyzing data from 26 countries in the region. It includes analysis on the following -

• Market Environment: Includes sector size, market size, and growth analysis by category.
• High-Potential Countries' Analysis: Indicates changing share of value consumption in the various spirits categories across high-potential countries in the Asia-Pacific region. It also provides Risk-Reward analysis of four countries across the Asia-Pacific region based on market assessment, economic development, sociodemographic trends, governance indicators, and technological infrastructure.
• Country Deep Dive: Provides overviews, demographic analysis, and key trends across high-potential countries.
• Success Stories: Provides some of the most compelling spirits manufacturers, brands, products, and marketing campaigns in the Asia-Pacific region. It also provides a better understanding of how a certain manufacturer achieved success in the sector, and insights.
• Competitive Environment: Provides an overview of leading companies in the Asia-Pacific region in 2020*, besides analyzing the growth of private label in the region.
• Distribution Analysis: Provides analysis on the leading distribution channels in the Asia-Pacific spirits sector in 2021. It covers hypermarkets & supermarkets, health & beauty stores, parapharmacies/drugstores, chemists/pharmacies, e-retailers, department stores, direct sellers, convenience stores, "dollar stores", variety stores & general merchandise retailers, cash & carries and warehouse clubs, and other retailers.
• Packaging Analysis**: The report provides percentage share (in 2021) and growth analysis (during 2016-2026) for various pack materials, pack types, closures, and primary outer types based on the volume sales (by pack units) of spirits.
• Challenges and Future Outlook: Provides the challenges and future outlook pertaining to the Asia-Pacific spirits sector.

Reasons to Buy

• Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances.
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, that can help companies in revenue expansion.
• To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.

Table of Contents

Table of Contents

• Executive Summary

Part 1:Market Environment

• Market Size Analysis
• Asia Pacific Compared With Other Regions
• Value and Volume Growth Analysis by Region
• Asia-Pacific Market Growth Analysis by Country
• Asia-Pacific Market Growth Analysis by Category

Part 2: High Potential Countries' Analysis

• Methodology-Identifying High Potential Countries
• Top Four High-Potential Countries in Asia Pacific
• Overview of High-Potential Countries in Asia Pacific
• Growth Contribution Analysis by Country (1/5)
• Growth Contribution Analysis by Country (2/5)
• Growth Contribution Analysis by Country (3/5)
• Growth Contribution Analysis by Country (4/5)
• Growth Contribution Analysis by Country (5/5)
• Value Share Analysis of Spirits Sector Compared With Other Alcoholic Beverages Sectors
• Change in Consumption Levels by Country and Category
• Per Capita Consumption Analysis
• Per Capita Expenditure Analysis

Part 3: Country Deep Dive

• Overview of New Zealand Spirits Sector
• Demographic Analysis-New Zealand
• Market Size Analysis of Top 10 New Zealand Cities
• Market Size Analysis of Top 10 New Zealand Cities by Category
• Top 10 New Zealand Cities' Contribution to Volume Growth
• Key Trends in the New Zealand Spirits Sector
• Overview of Australian Spirits Sector
• Demographic Analysis-Australia
• Market Size Analysis of Top Eight Australian Cities
• Market Size Analysis of Top Eight Australian Cities by Category
• Top Eight Australian Cities' Contribution to Volume Growth
• Key Trends in the Australian Spirits Sector
• Overview of the Hong Kong Spirits Sector
• Demographic Analysis-Hong Kong
• Key Trends in the Hong Kong Spirits Sector
• Overview of Japanese Spirits Sector
• Demographic Analysis-Japan
• Market Size Analysis of Top 10 Japanese Cities
• Market Size Analysis of Top 10 Japanese Cities by Category
• Top 10 Japanese Cities' Contribution to Volume Growth
• Key Trends in the Japanese Spirits Sector

Part 4: Success Stories

• About Case Studies
• Case Study: 38 Special Vodka
• Case Study: Helmsman Spiced Rum
• Case Study: Ichiro's Malt & Grain Japanese Blended Whisky Limited Edition 2020

Part 5: Competitive Environment

• Leading Companies' Shares in the Asia-Pacific Spirits Sector
• Brand Share Analysis of Top Five Companies
• Leading Companies in the Asia-Pacific Spirits Sector
• Leading Brands in the Asia-Pacific Spirits Sector
• Private Label Penetration in the Asia-Pacific Spirits Sector

Part 6: Distribution Analysis

• Leading Distribution Channels by Country
• Leading Distribution Channels by Category

Part 7: Packaging Analysis

• Growth Analysis by Key Pack Material and Pack Type
• Growth Analysis by Closure Type and Primary Outer Type

Part 8: Challenges and Future Outlook

• Key Challenges in the Asia-Pacific Spirits Sector
• Future Opportunities in the Asia-Pacific Spirits Sector

Appendix

• Definitions
• About GlobalData

List of Tables

List of Tables

• Regional comparison: market size, growth, and per capita analysis, 2021-2026
• Overview of high-potential countries in Asia Pacific
• Value share of the spirits sector as a proportion of overall alcoholic beverages by country, 2021
• Change in consumption of category within spirits sector (value terms), by country, 2021-2026
• Volume analysis of top 10 cities by category (million liters), 2021
• Volume analysis of top eight cities by category (million liters), 2021
• Volume analysis of top 10 cities by category (million liters), 2021
• Top five companies' shares by brand (in volume terms) in spirits sector, 2020
• Private label penetration (in volume terms) in spirits sector, 2020
• Leading distribution channels in Asia-Pacific by country (volume % share), 2021
• Leading distribution channels in Asia-Pacific by category, 2021

List of Figures

List of Figures

• Annual value growth analysis by region, 2021-2026
• Annual volume growth analysis by region, 2021 2026
• Category volume growth analysis of countries compared with regional growth
• Country value size and CAGR analysis grid based on regional growth
• Value and volume growth analysis by category in Asia-Pacific, 2021-2026
• Country-level contribution to the growth of brandy in Asia Pacific, 2021-2026
• Country-level contribution to the growth of flavored alcoholic beverages in Asia Pacific, 2021-2026
• Country-level contribution to the growth of gin & genever in Asia Pacific, 2021-2026
• Country-level contribution to the growth of liqueurs in Asia Pacific, 2021-2026
• Country-level contribution to the growth of non alcoholic spirits drinks in Asia Pacific, 2021-2026
• Country-level contribution to the growth of rum in Asia Pacific, 2021-2026
• Country-level contribution to the growth of specialty spirits in Asia Pacific, 2021-2026
• Country-level contribution to the growth of tequila & mezcal in Asia Pacific, 2021-2026
• Country-level contribution to the growth of vodka in Asia Pacific, 2021-2026
• Country-level contribution to the growth of whiskey in Asia Pacific, 2021-2026
• Per capita consumption by category in Asia-Pacific by country, 2021
• Per capita expenditure by category in Asia-Pacific by country, 2021
• New Zealand: Category share
• Demographic analysis-New Zealand
• Volume growth analysis of top 10 cities (million liters ), 2016-2021
• Volume growth contribution of top 10 cities (million liters), 2016-2021
• Australia: Category Share
• Demographic analysis-Australia
• Volume growth analysis of top eight cities (million liters), 2016-2021
• Volume growth contribution of top eight cities (million liters), 2016-2021
• Hong Kong: Category share
• Demographic analysis-Hong Kong
• Japan: Category share
• Demographic analysis-Japan
• Volume growth analysis of top 10 cities (million liters), 2016-2021
• Volume growth contribution of top 10 cities (million liters), 2016-2021
• Leading companies in Asia-Pacific spirits sector by volume sales (million liters), 2020
• Leading brands (including private label) in Asia-Pacific spirits sector by volume sales (million liters), 2020
• Key pack material volume share (%), 2021
• Annual volume growth by pack material (%), 2016-2026
• Key pack type volume share (%), 2021
• Annual volume growth by pack type (%), 2016-2026
• Key closure type volume share (%), 2021
• Annual volume growth by closure type (%), 2016-2026
• Key primary outer volume share (%), 2021
• Annual volume growth by primary outer (%), 2016-2026