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市場調查報告書

國家概況:馬來西亞的葡萄酒市場

Country Profile: Wine in Malaysia

出版商 GlobalData 商品編碼 562833
出版日期 內容資訊 英文 87 Pages
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國家概況:馬來西亞的葡萄酒市場 Country Profile: Wine in Malaysia
出版日期: 2018年11月27日內容資訊: 英文 87 Pages
簡介

本報告提供馬來西亞的葡萄酒市場調查,提供市場概要,市場規模的變化與預測,市場佔有率,包裝材料的使用趨勢,競爭情形,主要企業的簡介等全面性資訊。

報告範圍

摘要整理

  • 馬來西亞 - 全球及各地區觀點
  • 馬來西亞的葡萄酒產業 - 全球及各地區觀點
  • 馬來西亞和亞太地區主要國家的比較
  • 人口每人的消費量與支出額 - 亞太地區及與全球比較

葡萄酒產業分析

  • 馬來西亞的葡萄酒產業概要
  • 馬來西亞的葡萄酒產業(以金額·公升為準)
  • 類別比較分析(以金額為準)
  • 不同分類的市場佔有率的預測(以金額為準)
  • 類別比較分析(以公升為準)
  • 不同分類的市場佔有率的預測(以公升為準)
  • 不同分類的消費量分析
  • 加烈葡萄酒
    • 市場規模的變化與預測(以金額為準)
    • 市場規模的變化與預測(以公升為準)
  • 氣泡酒
    • 市場規模的變化與預測(以金額為準)
    • 市場規模的變化與預測(以公升為準)
  • 無氣泡葡萄酒
    • 市場規模的變化與預測(以金額為準)
    • 市場規模的變化與預測(以公升為準)

通路分析

  • 流通佔有率分析
  • 流通佔有率分析:各類別

競爭情形

  • 品牌佔有率分析:各產業
  • 品牌佔有率分析:各類別
  • 市場整合化/片斷化的程度:各類別

包裝材料分析

  • 包裝材料
  • 包裝類型
  • 閉合類型
  • 外裝類型

人口動態分析

宏觀經濟分析

  • 經濟形勢,勞動市場,人口動態趨勢
  • GlobalData國家風險指標(GDRI)

調查手法

定義

附錄

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目錄
Product Code: CS5376MF

The Malaysian wine sector is led by the still wine category in both value and volume terms in 2017, while the fortified wine category is forecast to register the fastest growth in both value and volume terms during 2017-2022. Glass is the only pack material used in the Malaysian wine sector. Older young adults (25-34 years) accounted for the highest consumption of wine in the country. 'Treasury Wine Estates Vintners Limited', 'Pernod Ricard SA' and 'LVMH Moet Hennessy - Louis Vuitton' are the leading players in the Malaysian wine sector.

GlobalData's Country Profile report on the Wine sector in Malaysia provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

  • Sector data: Overall sector value and volume data with growth analysis for 2012-2022
  • Category coverage: Value and growth analysis for fortified wine, sparkling wine, and still wine with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022
  • Leading players: Market share of brands and private labels in volume terms in 2017
  • Distribution data: Percentage of sales within each category through distribution channels such as food & drinks specialists, hypermarkets & supermarkets, on-trade, e-retailers, convenience stores, department stores, convenience stores, and other general retailers.
  • Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, rigid plastics, rigid metal and others; pack type data for: Bottle and can.

Scope:

  • The per capita consumption of wine was lower in Malaysia compared to global and regional levels in 2017
  • Per capita consumption of still wine is higher when compared to other wines in Malaysia
  • On-trade transactions accounted for the leading share in the distribution of wine in Malaysia
  • Lindemans is the leading brand in the Malaysian wine sector
  • Glass is the only pack material used in the Malaysian wine sector.
  • Older young adults account for the leading share in the consumption of wine in Malaysia.

Reasons to buy:

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Table of Contents

Report scope

Executive summary

  • Malaysia in the global and regional context
  • Malaysia in the global and Asia-Pacific wine sector
  • Malaysia compared to other leading countries in Asia-Pacific
  • Per capita consumption and expenditure - Malaysia compared to Asia-Pacific and global levels

Sector analysis - wine

  • Country snapshot - wine sector in Malaysia
  • Value and volume analysis - wine sector in Malaysia
  • Cross category comparison - value and growth rate
  • Change in category share by value
  • Cross category comparison - volume and growth rate
  • Change in category share by volume
  • Per capita consumption analysis by category
  • Category analysis: fortified wine
  • Segment analysis (in value terms): fortified wine
  • Segment analysis (in volume terms): fortified wine
  • Category analysis: sparkling wine
  • Segment analysis (in value terms): sparkling wine
  • Segment analysis (in volume terms): sparkling wine
  • Category analysis: still wine
  • Segment analysis (in value terms): still wine
  • Segment analysis (in volume terms): still wine

Distribution analysis

  • Distribution channel share analysis: wine
  • Distribution channel share analysis by category

Competitive landscape

  • Brand share analysis by sector
  • Brand share analysis by category
  • Degree of consolidation/fragmentation by category

Packaging analysis

  • Pack material
  • Pack type
  • Closure type
  • Primary outer type
  • Consumergraphics
  • Demographic analysis

Macroeconomic analysis

  • Economic summary, labor market trends, and demographic trends
  • GlobalData country risk index (GCRI)

Methodology

Definitions

Appendix

List of Tables

  • Country snapshot - leading value categories and fastest-growing segments
  • Cross category comparison - by value (2012-2022)
  • Cross category comparison - by volume (2012-2022)
  • Per capita consumption (by category), Malaysia compared to Asia-Pacific and global levels (in liters), 2017
  • Fortified wine - value analysis by segment, 2012-2022
  • Fortified wine - volume analysis by segment, 2012-2022
  • Sparkling wine - value analysis by segment, 2012-2022
  • Sparkling wine - volume analysis by segment, 2012-2022
  • Still wine - value analysis by segment, 2012-2022
  • Still wine - volume analysis by segment, 2012-2022
  • Change in distribution share, 2012-2017
  • Key pack materials in the Malaysian wine sector, percentage share of pack units, 2017
  • Key pack types in the Malaysian wine sector, percentage share of pack units, 2017
  • Performance overview (score: 1-100)
  • Category data, by segment
  • Category data, by on-trade and off-trade
  • Per capita consumption (in liters), 2012-2022
  • Per capita expenditure, 2012-2022
  • Wine sales distribution in Malaysia - by category, 2017
  • Brand share (in volume terms) in the wine sector, 2017
  • Brand share (in volume terms) in the wine sector by category, 2017
  • Pack material (in million pack units), 2012-2022
  • Pack materials by category (in million pack units), 2017
  • Brand share (in volume terms) in the wine sector, 2017
  • Brand share (in volume terms) in the wine sector by category, 2017
  • Pack material (in million pack units), 2012-2022
  • Pack materialby category (in million pack units), 2012-2022
  • Pack type (in million pack units), 2012-2022
  • Pack types by category (in million pack units), 2017
  • Closure type (in million pack units), 2012-2022
  • Closure types by category (in million pack units), 2017
  • Primary outer type (in million pack units), 2012-2022
  • Primary outer types by category (in million pack units), 2017
  • Real GDP and annual growth (%), 2014-2022
  • Nominal GDP and annual growth (%), 2014-2022
  • Consumer price inflation (%), 2014-2022
  • Employed people and unemployment rate (%), 2014-2022
  • Nominal household final consumption expenditure and annual growth (%), 2014-2022
  • Population and annual growth (%), 2014-2022
  • Population by age group (%)
  • Population by gender (%)
  • Population by rural-urban split (%)
  • Exchange rates, 2012-2022
  • Value/volume change at segment level

List of Figures

  • Value and volume share of Malaysia in the global and Asia-Pacific wine sector, 2017-2022
  • Malaysia compared to other top countries in terms of market share, growth, and competitive landscape
  • PCC comparison - Malaysia, Asia-Pacific, and global, 2012-2022
  • PCE comparison - Malaysia, Asia-Pacific, and global, 2012-2022
  • Market size and growth analysis by value and volume, wine sector, 2012-2022
  • Cross category comparison - by value growth rate (2012-2022)
  • Change in category share (in value terms), 2017-2022
  • Cross category comparison - by volume growth rate (2012-2022)
  • Change in category share (in volume terms), 2017-2022
  • Market size and growth analysis by value and volume, fortified wine category, 2012-2022
  • Market size and growth analysis by value and volume, sparkling wine category , 2012-2022
  • Market size and growth analysis by value and volume, still wine category, 2012-2022
  • Share of key distribution channels (in volume terms) - wine, 2017
  • Key distribution channel share by category (in volume terms), 2017
  • Leading brands (in volume terms) in the wine sector, 2017
  • Leading brands (in volume terms) by category in the wine sector, 2017
  • Category-wise consolidation/fragmentation (in volume terms) - wine, 2017
  • Annual growth rate by key pack material, 2012-2022
  • Use of pack material by category (in pack units), 2017
  • Annual growth rate by key pack type, 2012-2022
  • Use of pack type by category (in pack units), 2017
  • Key closure types in the Malaysian wine sector, percentage share of pack units, 2017
  • Annual growth rate by key closure type, 2012-2022
  • Use of closure type by category (in pack units), 2017
  • Key primary outer types in the Malaysian wine sector, percentage share of pack units, 2017
  • Annual growth rate by key primary outer type, 2012-2022
  • Use of primary outer type by category (in pack units), 2017
  • Demographic analysis
  • Real GDP value and annual growth (%)
  • Nominal GDP value and annual growth (%)
  • Consumer price inflation (%)
  • Nominal household final consumption expenditure growth (%)
  • Population (millions) and annual growth (%)
  • Population by age group (%)
  • Population by gender (%)
  • Population by rural-urban split (%)
  • Employed people (millions) and unemployment rate (%)
  • Five lowest risk nations in GCRI Q3 2017
  • Five highest risk nations in GCRI Q3 2017
  • Country risk analysis - Malaysia compared to Asia-Pacific and the world