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市場調查報告書

東歐的糖果零食部門的機會:高成長經濟圈顯示的市場機會分析

Opportunities in the Eastern Europe Confectionery Sector: Analysis of opportunities offered by high growth economies

出版商 GlobalData 商品編碼 556513
出版日期 內容資訊 英文 93 Pages
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東歐的糖果零食部門的機會:高成長經濟圈顯示的市場機會分析 Opportunities in the Eastern Europe Confectionery Sector: Analysis of opportunities offered by high growth economies
出版日期: 2019年04月09日內容資訊: 英文 93 Pages
簡介

本報告提供東歐的糖果零食部門調查,主要國家的市場概要,市場規模的變化與預測,各產品類型、各國消費趨勢的變化,市場結構,主要企業及品牌概要與市場佔有率,流通結構,市場未來展望等總括性彙整。

第1章 摘要整理

第2章 市場規模與成長要素

  • 市場規模:與各地區市場比較
  • 市場分析:各地區
  • 市場分析:各國

第3章 高潛力國家的特定

  • 東歐的糖果零食部門的高潛力國家
  • 調查手法
  • 風險,利潤,市場機會分析

第4章 市場規模與成長分析

  • 市場概要
  • 成長貢獻分析:各國
  • 糖果零食部門的市場佔有率:與其他食品部門的比較
  • 消費層次的變化:各國家、糖果零食類別
  • 每人的消費額及支出額分析

第5章 國家概況

  • 波蘭
  • 俄羅斯
  • 羅馬尼亞
  • 保加利亞

第6章 成功案例

  • 實例分析

第7章 企業及品牌分析

  • 各品牌的市場佔有率
  • 主要企業
  • 領導品牌
  • 自家公司產品的滲透率

第8章 健康 & 健康分析

  • 概要
  • 成長貢獻分析:各國
  • 主要產品的特長與消費者優點
  • 主要企業的市場佔有率

第9章 主要的流通管道

  • 各國
  • 各類別

第10章 主要包裝形態

  • 成長分析:各包裝材料、容器類型
  • 成長分析:各施栓、包裝類型

第11章 課題與未來展望

  • 主要課題
  • 市場未來展望

第12章 附錄

圖表清單

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目錄
Product Code: GDCS0142RR

The Eastern Europe confectionery sector is the second smallest in value terms. The sector was valued at US$17,759.4 million in 2018 and is expected to reach US$21,701 million by 2023 at a CAGR of 4.1%. The Eastern Europe confectionery sector is dominated by Russia and Poland with value market shares of 51.3% and 17.8% respectively. Rising demand for premium quality confectionery products and the increasing popularity of products with natural and organic ingredients are the driving factors.

Chocolate is the largest category in the confectionery sector, with value sales of US$13,071.6 million (73.6%) in 2018, and is expected to reach US$16,116.7 million by 2023. The chocolate category is forecast to register the fastest CAGR growth of 4.3% during 2018-2023, while the gum and sugar confectionery categories are expected to grow at CAGRs of 3.7% and 3.5% respectively. The rapid growth of the chocolate category is attributed to increasing demand for premium-quality products across the region.

Poland, the Czech Republic, Romania, and Hungary were shortlisted as high potential countries, primarily due to the large confectionery market size, projected high value growth rates, and projected rising per capita value growth levels. Poland was the largest market in value terms, while Romania was the fastest-growing market in value and volume terms in the region. The overall confectionery sector in the Eastern Europe region is fragmented, with the top five brands - Orbit, Kinder, Milka, Snickers, and Alenka - accounting for 14.6% of overall value sales in 2018. Kinder, Orbit, and Haribo are the top brands in the chocolate, gum, and sugar confectionery categories, respectively.

Hypermarkets & supermarkets is the largest distribution channel for confectionery products in the region, accounting for 32.9% of overall sales, followed by food & drinks specialists with a 25.8% share. As for packaging formats, flexible packaging is the most commonly used packaging material in the Eastern Europe confectionery sector, with a 79.8% volume share in 2018, while film is the most popular pack type, accounting for a 36.1% share in the same year.

The report "Opportunities in the Eastern Europe Confectionery Sector", brings together multiple data sources to provide a comprehensive overview of the region's confectionery sector. It includes market overview, high growth country analysis, top brands, key distribution channels, packaging formats and case studies.

Companies mentioned: Mars, Incorporated, Nestle SA, Mondelez International, Inc., United Confectioners, Ferrero, Roshen Confectionery Co, Perfetti Van Melle SpA, Yildiz Holding AS, August Storck Kg, Colian SA.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe Confectionery sector. It includes analysis on the following -

  • Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions
  • Change in consumption: Analysis on the shift in consumption of confectionery by categories across the key countries in Eastern Europe.
  • High potential countries: Provides Risk-Reward analysis of nine countries across Eastern Europe based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure. Out of nine, a total of 4 high potential countries are shortlisted.
  • Country analysis: Provides deep-dive analysis of four high potential countries covering value growth during 2018-2023, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
  • Health & Wellness analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall confectionery sector during 2013-2023. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of confectionery products in Eastern Europe, in 2018. It also covers the market share of leading companies offering confectionery with Health and Wellness attributes in the same year.
  • Brand Analysis: Provides an overview of leading brands in Eastern Europe, besides analyzing the growth of private labels in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels for confectionery across the key countries in Eastern Europe, in 2018. It covers five distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, Department Stores, Dollar and Variety Stores, Vending Machines, and Others that include Cash & Carries and Warehouse Clubs, e-Retailers, and General retailers.
  • Preferred packaging formats: The report provides percentage share (in 2018) and growth analysis (during 2013-2023) for various packaging materials, pack type, closure, and outer types based on the volume sales (by pack units) of Confectionery.

Reasons to buy

  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.

Table of Contents

Table of Contents

1. Executive summary

2. Market size and growth analysis (Regional analysis)

  • Market Size Analysis - Eastern Europe compared to other regions
  • Growth analysis by region
  • Growth Analysis by country
  • Growth Analysis by categories

3. Identifying high potential countries in Eastern Europe

  • High potential countries in Eastern Europe
  • Identifying high potential countries - methodology
  • Identifying high potential countries - risk, reward, and opportunity analysis

4. Market size and growth analysis (High potential countries in Eastern Europe)

  • High potential countries in Eastern Europe - overview
  • Growth contribution analysis by country (1/2)
  • Growth contribution analysis by country (2/2)
  • Share of Confectionery compared to other food sectors
  • Change in consumption levels by country and categories
  • Per capita consumption and expenditure analysis

5. Country Profiles (High potential countries in Eastern Europe)

  • Poland
  • The Czech Republic
  • Romania
  • Hungary

6. Success Stories

  • Confectionery sector in Eastern Europe: Case Studies

7. Company and Brand Analysis

  • Brand share analysis in the confectionery sector
  • Top companies in Eastern Europe confectionery sector
  • Top brands in Eastern Europe confectionery sector
  • Private label penetration in the confectionery categories

8. Health & Wellness Analysis

  • Health & Wellness analysis - overview
  • Health & Wellness market growth analysis by country
  • Health & Wellness analysis - Key product attributes and consumer benefits
  • Leading Health & Wellness companies by market share

9. Key Distribution Channels

  • Leading Distribution channels by countries
  • Leading Distribution channels by categories

10. Key Packaging Formats

  • Growth analysis by key packaging material and pack type
  • Growth analysis by closure type and primary outer type

11. Challenges and Future Outlook

  • Key challenges
  • Future outlook

12. Appendix

13. Trend Definitions

14. About GlobalData

List of Tables

  • Regional comparison: Market size, growth, and per capita analysis, 2018-2023
  • Identifying high-potential countries - Risk, reward and opportunity analysis
  • High-potential countries in Eastern Europe - Overview
  • Value share of Confectionery sector as a proportion of overall food by country
  • Change in consumption by categories within confectionery sector (value terms), 2018-2023
  • Per Capita Consumption & Expenditure in Eastern Europe and high-potential countries, 2018
  • Poland Confectionery - Overview, % value share by category, 2018
  • The Czech Republic Confectionery - Overview % value share by category, 2018
  • Romania Confectionery - Overview % value share by category, 2018
  • Hungary Confectionery - Overview % value share by category, 2018
  • Leading brands in the Eastern Europe confectionery sector and categories by value, 2018
  • Leading companies in the Eastern Europe confectionery sector by value sales (US$ million), 2018
  • Leading Brands (including Private label) in the Eastern Europe confectionery sector by value sales (US$ million), 2018
  • Private Label penetration in the confectionery sector
  • Health & Wellness value and its share in overall sales, 2013-2023
  • Share of product attributes and consumer benefits in high-potential countries Eastern Europe, 2018
  • Leading Health & Wellness companies with market share by Confectionery categories (2018)
  • Leading distribution channels in the Eastern Europe region by countries, 2018
  • Leading distribution channels in the Eastern Europe region by categories, 2018

List of Figures

  • Value growth analysis by region (2018-2023)
  • Volume growth analysis by region (2018-2023)
  • Value and volume growth analysis by country (2018-2023)
  • Value and volume growth analysis by categories in Eastern Europe (2018-2023)
  • Top four high potential countries in Eastern Europe
  • Country level contribution to the growth of Chocolate in Eastern Europe, 2018-2023
  • Country level contribution to the growth of Gum in Eastern Europe, 2018-2023
  • Country level contribution to the growth of Sugar Confectionery in Eastern Europe, 2018-2023
  • Poland - Demographic Analysis
  • The Czech Republic - Demographic Analysis
  • Romania - Demographic Analysis
  • Hungary- Demographic Analysis
  • Leading brands in the Eastern Europe Confectionery Sector and categories by value, 2018
  • Leading companies in the Eastern Europe Confectionery sector by value sales (US$ million), 2018
  • Leading Brands (including private label) in the Eastern Europe Confectionery Sector by value sales (US$ million), 2018
  • Key packaging material volume (units) share, 2018
  • Unit volume growth by packaging material (2013-2023)
  • Key pack type volume (units) share, 2018
  • Unit volume growth by pack type (2013-2023)
  • Key closure type volume (units) share, 2018
  • Unit volume growth by closure type(2013-2023)
  • Key primary outer type volume (units) share, 2018
  • Unit volume growth by primary outer type (2013-2023)